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Enhancing the Feed with Chatter
Topics and Apex
Peter Chittum, salesforce.com, Developer Evangelist
@pchittum
Jon Pappas, salesforce.com, Product Manager
@sfdcjp
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Jon Pappas
Product Manager
@sfdcjp
Peter Chittum
Developer Evangelist
@pchittum
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
Social Intelligence at Salesforce
Influence & Expertise
Topics and Trends
Recommendations
System of Topics – GA in Summer ‘13
 Reinvented for the enterprise
 Semantic Topic suggestions to assist
 Knowledge curated into Topic Pages
 People and groups talking about topics identified
 Trending topics upgraded and related topics
introduced
 Suite of 23 features to create an ecosystem
Past 3 Releases: Topics and Expertise Focus
Nov ’14
June ‘13 Feb’14
`
Spring
Summer Winter
System of
Topics GA
Platform &
Enhancements
Next Generation
Knowledge Discovery
• Topics for Communities
• Topic Pages
• Topic Page- Publisher
• Topic Page- Talking About
• Topic Page- Favorites
• Topic Page- Recent Files
• Topic Page- Related Topics
• Topic Page- Groups Talking
• Topics Listview
• Profiles- Recently Talked About
• Groups- Recently Talked About
• Topics Reporting
• Trending Topics Algorithm Upgrade
• Semantic Topic Suggestions
• Multi-word Hashtags
• Topic Editor on Posts
• Topics in Search Results
• Follow Topics
• Topic Page-
Multidimensional Publisher
• Topic Influence Pilot
• Topic Permission Sets
• Topic Triggers
• Topics Connect for Apex
• Topics for Objects Pilot
• Topics Editor Visualforce
Component
• Knowledgeable People GA
• Endorsements GA
• Topics in Global Search GA
• Topics for Objects GA
• Topics as List View Criteria
• Knowledgeable for Objects Pilot
Topics for Objects Pilot Signup:
http://bit.ly/topicsforobjects
Social Intelligence Extends Across Apps & Devices
Mobile Apps
Custom & 3rd Party Business Apps
Chatter Connect API
Access to topics and other sources:
recommendations, experts, feeds,
profiles, groups, messaging, data and
more
Reporting
Run custom reports and create
dashboards to see what people are
talking about.
AppExchange
Extend Topics to 3rd Party Partners in
the AppExchange
Intranets &
Portals
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
Topic Developer Landscape: Data and Triggers
Topic Topic
Assignment
FeedItem
trigger TopicTrigger on Topic
trigger TopicAssignmentTrigger on TopicAssignment
(sObject)
Topic Developer Landscape: Apex and API
SELECT Id, EntityId, TopicId FROM TopicAssignment
SOQL/DML:
https://eu2.salesforce.com/services/data/v29.0/connect/topics/trending
REST:
ConnectApi.Topics.getRecentlyTalkingAboutTopicsForUser(null,u.Id).topics
Chatter Connect API Namespace:
Topics
Topic Developer Landscape: UI
<topics:widget entity="{!itemId}" />
Topics Use Cases
Topic Auto Curation with Triggers
Topic Analytics and Visualization with Visualforce
Topic Actions with Triggers
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
Topic Auto Curation
DevZone
DF13
Dreamforce 13
Dreamforce 2013
Heathcare
GirlyGeeks
GirlGeeks
GirlyGeek
Dreamforce
Healthcare
Housing
Healtcare
Developer
Hotel
Solution: Trigger and Custom Setting
Topic Topic
Assignment
FeedItem
(sObject)
“Bad” Topic Alternate Topic Remove Target?
Dreamforce 2013 DF13 ☐
Heathcare Healthcare 
Demo
Lessons Learned
✔ Recursive trigger
✔ Administration-enabled code
✔ Clean up existing “bad” topics
✔ Duplicate topic assignment forbidden
✔ topics:widget for topic page navigation redirection
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
Standard Reporting: Who is Talking About?
What Am I Talking About?
Custom JS Libraries Visualforce Charting
Compare My Topics with All Topics
Enhanced Chatter Profile with Sub-Tab
Demo
Lessons Learned
✔ Subtabs for exposing information about users
✔ Visualforce Charting = Easy
✔ Visualforce Charting Data = Case Sensitive Property Names
✔ Lot’s of JS libs for custom presentation
✔ Use of ConnectApi when Appropriate
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
Old Story, New Twist
FeedItem Trigger vs TopicAssignment Trigger
Topic Assignment
Topic is first class entity
Case/space insensitive
ConnectApi
Feed Item
Hashtag
Requires text parsing
Topic Topic
Assignment
FeedItem
Demo
What Else?
Topic Automatic Subscribe Rules
More Enhanced Analytics/Visualization
Topic Administration with Visualforce
Topic Description Population from Web
Topic Naming Rules
Coming in Spring ’14
Topics for Objects
Knowledgeable People
& Endorsements
Topics in Global Search
More Resources
Invite to Topics Developer Community:
http://bit.ly/topicscommunity
Topics for Objects Pilot Signup:
http://bit.ly/topicsforobjects
1. Topics for Objects Admin Panel
2. Topics Editor Visualforce Component
3. APIs to fetch data and manipulate
Jon Pappas
Product Manager,
@sfdcjp
Peter Chittum
Developer Evangelist,
@pchittum
Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex
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Dreamforce 2013 - Enhancing the Chatter Feed with Topics and Apex

  • 1. Enhancing the Feed with Chatter Topics and Apex Peter Chittum, salesforce.com, Developer Evangelist @pchittum Jon Pappas, salesforce.com, Product Manager @sfdcjp
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Jon Pappas Product Manager @sfdcjp Peter Chittum Developer Evangelist @pchittum
  • 5. Social Intelligence at Salesforce Influence & Expertise Topics and Trends Recommendations
  • 6. System of Topics – GA in Summer ‘13  Reinvented for the enterprise  Semantic Topic suggestions to assist  Knowledge curated into Topic Pages  People and groups talking about topics identified  Trending topics upgraded and related topics introduced  Suite of 23 features to create an ecosystem
  • 7. Past 3 Releases: Topics and Expertise Focus Nov ’14 June ‘13 Feb’14 ` Spring Summer Winter System of Topics GA Platform & Enhancements Next Generation Knowledge Discovery • Topics for Communities • Topic Pages • Topic Page- Publisher • Topic Page- Talking About • Topic Page- Favorites • Topic Page- Recent Files • Topic Page- Related Topics • Topic Page- Groups Talking • Topics Listview • Profiles- Recently Talked About • Groups- Recently Talked About • Topics Reporting • Trending Topics Algorithm Upgrade • Semantic Topic Suggestions • Multi-word Hashtags • Topic Editor on Posts • Topics in Search Results • Follow Topics • Topic Page- Multidimensional Publisher • Topic Influence Pilot • Topic Permission Sets • Topic Triggers • Topics Connect for Apex • Topics for Objects Pilot • Topics Editor Visualforce Component • Knowledgeable People GA • Endorsements GA • Topics in Global Search GA • Topics for Objects GA • Topics as List View Criteria • Knowledgeable for Objects Pilot Topics for Objects Pilot Signup: http://bit.ly/topicsforobjects
  • 8. Social Intelligence Extends Across Apps & Devices Mobile Apps Custom & 3rd Party Business Apps Chatter Connect API Access to topics and other sources: recommendations, experts, feeds, profiles, groups, messaging, data and more Reporting Run custom reports and create dashboards to see what people are talking about. AppExchange Extend Topics to 3rd Party Partners in the AppExchange Intranets & Portals
  • 10. Topic Developer Landscape: Data and Triggers Topic Topic Assignment FeedItem trigger TopicTrigger on Topic trigger TopicAssignmentTrigger on TopicAssignment (sObject)
  • 11. Topic Developer Landscape: Apex and API SELECT Id, EntityId, TopicId FROM TopicAssignment SOQL/DML: https://eu2.salesforce.com/services/data/v29.0/connect/topics/trending REST: ConnectApi.Topics.getRecentlyTalkingAboutTopicsForUser(null,u.Id).topics Chatter Connect API Namespace: Topics
  • 12. Topic Developer Landscape: UI <topics:widget entity="{!itemId}" />
  • 13. Topics Use Cases Topic Auto Curation with Triggers Topic Analytics and Visualization with Visualforce Topic Actions with Triggers
  • 15. Topic Auto Curation DevZone DF13 Dreamforce 13 Dreamforce 2013 Heathcare GirlyGeeks GirlGeeks GirlyGeek Dreamforce Healthcare Housing Healtcare Developer Hotel
  • 16. Solution: Trigger and Custom Setting Topic Topic Assignment FeedItem (sObject) “Bad” Topic Alternate Topic Remove Target? Dreamforce 2013 DF13 ☐ Heathcare Healthcare 
  • 17. Demo
  • 18. Lessons Learned ✔ Recursive trigger ✔ Administration-enabled code ✔ Clean up existing “bad” topics ✔ Duplicate topic assignment forbidden ✔ topics:widget for topic page navigation redirection
  • 20. Standard Reporting: Who is Talking About?
  • 21. What Am I Talking About? Custom JS Libraries Visualforce Charting
  • 22. Compare My Topics with All Topics
  • 23. Enhanced Chatter Profile with Sub-Tab
  • 24. Demo
  • 25. Lessons Learned ✔ Subtabs for exposing information about users ✔ Visualforce Charting = Easy ✔ Visualforce Charting Data = Case Sensitive Property Names ✔ Lot’s of JS libs for custom presentation ✔ Use of ConnectApi when Appropriate
  • 27. Old Story, New Twist
  • 28. FeedItem Trigger vs TopicAssignment Trigger Topic Assignment Topic is first class entity Case/space insensitive ConnectApi Feed Item Hashtag Requires text parsing Topic Topic Assignment FeedItem
  • 29. Demo
  • 30. What Else? Topic Automatic Subscribe Rules More Enhanced Analytics/Visualization Topic Administration with Visualforce Topic Description Population from Web Topic Naming Rules
  • 31. Coming in Spring ’14 Topics for Objects Knowledgeable People & Endorsements Topics in Global Search
  • 32. More Resources Invite to Topics Developer Community: http://bit.ly/topicscommunity Topics for Objects Pilot Signup: http://bit.ly/topicsforobjects 1. Topics for Objects Admin Panel 2. Topics Editor Visualforce Component 3. APIs to fetch data and manipulate
  • 33. Jon Pappas Product Manager, @sfdcjp Peter Chittum Developer Evangelist, @pchittum

Editor's Notes

  • #10: We will look at the places where topics can be extended
  • #11: Topic schema. Topics attached to FeedItem (one day other objects) with TopicAssignment Topic and Topic Assignment are trigger-enabled
  • #12: SOQL and DML for direct DB access REST API for calls from external systems ConnectApi namespace Apex for
  • #15: Kind of a made up term. Definition: automatic management of topics
  • #16: Topics with a single meaning can become fractured You might want to pick topics as “winners” Some topics might just be typos or need to be removed
  • #19: Hide this slide and use the next when publishing to slideshare
  • #20: Use this slide when publishing to slideshare