This document discusses creating custom fields in Drupal 7 using the Field API. It covers what custom fields are, what they can be used for, and the various hooks needed to define a custom field including its widget, schema, validator and formatter. The presenter demonstrates creating a custom "poutine" field with a color picker widget, schema definition, validation, and formatter to display field values. Resources are provided for more documentation on developing custom fields in Drupal 7.