DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"
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This document discusses the value of premium video content and advertising. It notes that while many video ads are viewable, premium content is more likely to engage audiences. Data shows ads in premium environments have higher viewability and completion rates. The document also discusses the "halo effect" of multiplatform TV, where TV advertising enhances digital returns and its ROI is understated, according to studies. It emphasizes the long-term impact, return on investment, and proper evaluation of advertising value across platforms.
DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"
- 1. Your wish is On Demand @habualia
- 2. Digital Video The Ultimate Equalizer
- 3. Unrivaled Value of Premium Video
- 4. Not all video is created equal
- 5. Delivering a valuable audience
- 6. Lots of inventory is viewable, only premium delivers engagement
- 7. Almost 70% of ads delivered in premium environments are both viewable for 2 & 5 seconds and in-view and audible on complete Source: MOAT/FWC Data Analysis 2016 All premium Mix of premium & non-premium
- 8. Multiplatform TV Halo Effect
- 9. Marketers over-state Digital’s ROI and under-state Multiplatform TV’s ROI Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016
- 10. Long-term Impact • Return on ROI • Proper Value Mix Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016 Multiplatform TV Halo Effect