This document outlines an e-political campaign strategy using various digital media platforms. It recommends developing an interactive campaign website, Facebook page, Twitter account, and YouTube channel to engage voters online. It also suggests using email marketing, bulk SMS, Google and Facebook ads, blogs, and search engine optimization. All digital activities would be planned and managed using specialized campaign management software. This aims to help candidates communicate their message, gather voter data, monitor performance, and run an effective modern online campaign. The document concludes by offering to provide cost estimates for various e-media campaign options.
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