Ea 2
- 2. INTRODUCTION • For this assignment we had to choose a game and conduct research. • I decided to do FIFA 13 • The results are the following • In a form of primary and secondary research
- 3. SECONDARY RESEARCH • Made by EA Canada branch of EA • EA is an American developer, marketer publisher and distributer of video game • EA was founded by Tim Hawkins on 28 th May 1982 • 3rd largest gaming company by revenue after Nintendo and Activition • FIFA 13 is the 20th entry into the FIFA franchise
- 4. SECONDARY RESEARCH • Main competitor is PES published by Konami • FIFA 13 was released on 25 th of September. Or 21st of September for those who bought the EA season ticket
- 5. PRIMARY RESEARCH . The next slides will be the results of the questions that I asked in my survey
- 6. What gender are you ? 22% male female 78%
- 7. Did you get FIFA 13 ? 33% YES no yes NO 67%
- 8. How old are you? 24% 25 16 39% 16 26 or older 37%
- 9. Do you own any of these games PES football manager NBA basketball NFL Golf None 19% 29% 14% 14% 14% 10%
- 10. If you got FIFA 13 what do you play on Chart Title xbox ps3 not applicable 22% 11% 67%
- 11. word of mouth get every game in series promotional trailer like football reviews childhood experience didn't buy game If you Got FIFA 13 what made you get it 5% 17% 39% 11% 6% 17% 5%
- 12. yes no not applicable IF you got FIFA 13 do you think it was worth its full £30 value 22% 22% 56%
- 13. If you got FIFA 13 did You get it new or used? new used not applicable 22% 0% 78%