Ebay inc Corporate Strategy
- 2. By : Wahono Sutanto (Liong)
- 3. Founded in September 1995 Fortune 500 Company World leading online marketplace Million item listed on eBay across thousands of categories 1.2 Billion Monthly Traffic
- 4. Selling Platfrom in 39 Countries and distributed around the world eBay.com Immediate payment though PayPal Fulfillment support to ship the Items though FedEx
- 5. The Industry Competitor Porter’s Five Force PESTEL Analysis
- 6. Economic growth leading us to globalization internet boom leading us an access to almost everything everywhere anytime. Demanding customer that makes global market more viable.
- 7. Ebay market cap : 35.37 B Amazon market cap : 390.71 B Alibaba market cap : 251.18 Ps : market cap calculated at October 12 2016
- 8. Rivalry : High Rivalry Among the competitor Supplier Power : Low Power Buyer Power : High Power New Entrance : Medium Subtitute : High
- 9. Political : Marketplace fairness act Economic : Exchange rate, Global recession. Social : Different culture in different market. Technology : Mobile payment. Environment : Waste disposal. Legal : Set which item can/can’t sell.
- 10. Vision and Mission Statement VRIO Analysis Generic Competitive Strategies Corporate Strategies SWOT Action Plan
- 11. VISION To provide consumers with an intercontinental marketplace through the world wide web, allowing almost anyone to trade a host of items easily, with this mechanism allowing for a host of financial opportunities across the globe
- 12. MISSION Our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world
- 13. Value = Yes = eBay gave value to almost everyone who want to sell a product and services (competitive advantage). Rarity = No = eBay business model are easy to copy (no competitive parity). Imitability = Yes = eBay provide a marketplace for people to sell their product (unexploited competitive advantage). Organization = Yes = eBay company structure are firmly strong (sustained competitive advantage).
- 14. Price Leadership eBay create a place where buyer can surf a lot of items and pick the best price
- 16. Economic Scale Diversity on Products Technological Advantage Brand Reputation
- 17. Inability to Measure Illegal activity Technological Malfunctions Cost of shipping High fee No further growth strategy Inability to penetrate some foreign markets
- 18. Mobile usage International expansion New markets Market penetration Increase service portfolio though acquisition
- 19. Online security Increasing competition from Amazon & Alibaba Exchange rates Regional Low cost retailers
- 21. Intensive = Rent.com Integration = Paypal Diversification = Meetup.com
- 22. Tackle Weakness : Do more expansion through aquisition Keep malfunctions as low as possible Revise and adjust fee system
- 23. Opportunity Enable the process Payment System Further it’s internatioal expansion efforts Consider the retail markets