ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
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The Ecoluxe Pre-Espys Sports Lounge is a celebrity-driven event taking place on July 9th in Beverly Hills to benefit Marley’s Mutts Dog Rescue Ranch, showcasing luxury and sustainable brands while providing a COVID-safe environment. The event, produced by Debbie Durkin, includes various sponsorship opportunities and aims to enhance brand awareness through media exposure and product placements. Past attendees have praised the effectiveness of these events in increasing brand visibility and connecting with targeted audiences.
ECOLUXE pre-ESPYS Ultimate Sports Lounge 2024
- 1. ECOLUXE pre-ESPYS SPORTS LOUNGE celebrates LA’s Ultimate Summer Awards Show to benefit Marley' Mutts Dog Rescue Ranch When: Tuesday, July 9th 11:00 am - 5:00 pm Where: Private celebrity home - Beverly Hills, CA. 90210 Disclaimer: Durkin Entertainement and ECOLUXE Lounges are not official sponsors or affiliated with ESPN or the ESPY Awards.
- 2. About ECOLUXE Luxury Experience ECOLUXE is a purposeful, by-invitation-only Celebrity Luxury Experience in it’s 15th year hosted in the eco-friendly outdoor Wilshire Gardens at the Beverly Hilton Hotel in Beverly Hills, CA. that provides by-invite-only stars and media VIPS with a luxury experience connecting Charities, environmental causes, health and wellness, lifestyle brands and services that give-back to community in celebration of the Primetime TV stars, nominees, celebrities, media, pop culture Influencers, athletes, music artists, editors, and journalists in attendance. Aligning your brand with the industry’s top tastemakers and capitalizing on media attention from stars interacting with your brand elevates awareness across a variety of mediums. Our team specializes in TV/Film product placement, Celebrity and Influencer campaigns, and brand activations—an instantaneous & powerful placement opportunity producing behind-the-scenes exclusiv content resulting in media coverage that drives momentum, leverages brand awareness and translates into increased sales. ECOLUXE is a luxury experience that provides hospitalit, food, live entertainment, media interviews, and fun brand activations that offer relaxation and education on how to live a more sustainable modern life. Produced by LA’s leading sustainable brand placement TV/Film veteran producer, and official ABC-producing-partner Debbie Durkin, who produces the ECOLUXE “Must-Haves” TV Segment airing on ABC4 primetime “Good Things Utah” featuring brands good for the Planet, the environment, the home, the family, even the pets! There are additional broadcast placement opportunities for select event sponsors. A longtime Animal Advocate and dedicated philanthropist Debbie will select non-profit(s) organization(s) as our Charity partner(s) as we look to the past, re-envision our future, and tap into new creative possibilities. In our new normal environment Durkin Entertainment and the Beverly Hilton Hotel will provide a COVID-safe environment as Debbie pioneered the first celebrity lounge drive-thru concept that was flawlessly executed last September and most recently in April on Oscars weekend in compliance with the Department of California Health to keep everyone safe. https://vimeo.com/manage/videos/544159123
- 6. Sponsorship Opportunities Presenting Sponsor • Branded premium space in the lounge • Genre exclusivity • Food service • Up to 8 staff on-site • Customized brand activation • One-on-one introductions to guests & journalists • Opportunity to seed products / provide custom services • Prime brand placement in event press • PR and social media campaign support pre and post event • Branded feature in broadcast segment and major magazine • Wrap report with Media analytic Premium Sponsor • Premium branded location in event/genre exclusivity • Up to 4 on-site staff • Guest introductions to pitch brand • Opportunity to seed or sample products • Wrap report with Media analytic following event • Brand mention in event press • Inclusion in broadcast and major magazine placement Client Testimonials: “If you need a top-notch product placement producer, Debbie is the “go-to” person every time! Debbie and I met on the "Boris & Nicole" show where she placed 27 brands within the six weeks of production for this summer test pilot. She has awesome ideas for amazing segments! Debbie is a producer’s dream!! Along with product placements, Debbie produces her yearly EcoLuxe Lounge events for the Emmy’s, Pre-Oscars and Sundance. I’ve been attending these events for years and she seems to outdo herself every year. Her first class, star-studded galas are great for networking, she highlights some of the top products/brands and charities! I can’t say enough about Debbie Durkin! I highly recommend her for all of your product placement needs!!” Sandra A./Producer OWN Network/ NBC Universal “Shriners Hospitals for Children - Los Angeles has participated in Debbie Durkin’s EcoLuxe lounge events & the increase in brand awareness exceeded our expectations. The media attention the hospital has received has been phenomenal. Debbie has further enhanced the hospital's visibility among targeted audiences. ECOLUXE Lounge at Sundance16 event resulted in over 700,000+ million media impressions (so far)! Every event we participate in drawing world-wide coverage. Debbie is a high level, strategic professional who is a master in creating brand awareness, product placement, generating and exceeding anticipated results. In addition, she is highly respected in the industry and when it comes to execution, she is a perfectionist. As a social media expert, the content she produces is worth thousands more dollars than the sponsorship fees. Shriners Hospitals for Children - Los Angeles is in the process of constructing a new medical center in Pasadena; with an anticipated opening date in mid-2017.These events have afforded us the opportunity to promote our medical expertise, the new upcoming facility and attract new donors. Phone calls have soared with community members interested in donating, volunteering and getting more involved in supporting our cause. We feel extremely fortunate partnering with Debbie and are grateful for this strategic opportunity. We look forward to work collectively to create more brand awareness, attract more donors as we build a new medical center that will better serve the community. Debbie Durkin not only creates and produces--she delivers each & every time!” Shriners Hospitals for Children Los Angeles, CA. I was lucky enough to participate in several Durkin's #ecoluxe events for brand awareness. Also for mó eyewear, we sponsored the Pre-Oscars 2020 Star-Studded EcoLuxe Lounge on the rooftop Beverly Hilton. Sales exploded, big time. We've also sponsored two TV shows "Mother's Day ECOLUXE “Must-Haves” ABC4/Utah, 2020 and Oscar Weekend "Getting Red Carpet Ready" EcoLuxeLounge on KTLA 5 News. Can't say enough of how she’s helped our business grow and get the mó word out. She's one of the best, if not the best product placement producer. Such attention to detail,she misses no stone unturned. Thanks Debbie for all you've done for me. Richard, mo’ eyewear
- 7. Event Sponsor • 6’ Banquet table space in event/2 on-site staff • Intoduction to celebrity guests to seed products • Inclusion in Getty Images event photos gallery • Brand mention in Event Press • Showcase Sponsor • Bar height table in event • 1 on-site staff • Opportunity to meet guests to sample products • Brand mention in Event Press Celebrity Gift Bag Sponsor • Producta/marketing materials included in bags • No on-site rep • Brand mention in event press Contact: Debbie Durkin, Producer 310-403-8834 [email protected] linktr.ee/producerdeb @producerdeb More Sponsorship Opportunities
- 8. VENUE
- 9. ECOLUXE Case Study CHALLENGE ECOLUXE LUXURY Lounges are a by-invite-only event experience curated and produced by Debbie Durkin, LA's leading sustainable product placement and branded integration TV/Film producer and an ABC TV producing-partner, that celebrates LA’s Ultimate Summer Awards Show, aligning brands with world-class athletes, Sports figures, celebrities, TV personalities, content creatore, industry VIPS, and media. While ourr PR partners were tasked tasked cultivating media coverage and securing talent attendance combining with Debbie's longtime connections in the entertainment industry and purposeful ECOLUXE brand nessaging, the teams combined forces to broaden awareness for our brand sponsors and our non-profit partners. We utilized our extensive network and produced ECOLUXE Awards Season on Oscars weekend in March at the iconic Avalon Hollywood to expand visibility in the media, elevating brand awareness and relevance across a wide variety of mediums. STRATEGY Our team devised a purposeful strategy to appeal to talent, media and pop culture influencers alike. In order to facilitate this narrative to the media, we implemented our vast network of media gatekeepers to effectively reach the participants' key audiences and shine a light on how brands can activate experientially. Our tactics included not only the loyal and devoted following that ECOLUXE Lounge brand has cultivated over the past 18 years plus Debbie’s over the past 52 years as a SAG-AFTRA-WGA-Equity- franchised talent agency owner in 2 states, a nationwide talent scout who has lectured in 99 cities in 3 countries, and a fashion photographer based in Chicago, that has expanded into a global audience as well. RESULTS We developed a strategic communications roadmap for ECOLUXE which proved to be a resounding success, as we were able to secure coverage from top-tier media on behalf of our event and all brands involved. As a result of our combined efforts, we secured over 1.21 billion media impressions in our recent ECOLUXE activation on Oscars weekend. Highlights included but not limited to: Hollywood Reporter, Variety Magazine, E! News, Yahoo!, Page Six, Entertainment Tonight, The Sun, Us Weekly, ABC4 TV News, NBCLA TV, Los Angeles Magazine, OK! Magazine, EXTRA!, Wonderwall and more. , TOTAL IMPRESSIONS: 1.21 Billion Event video: https://vimeo.com/924406450 References: https://www.linkedin.com/in/debbiedurkin/