Ecotourism aims to conserve the environment and improve livelihoods. It involves traveling responsibly to natural areas in a way that minimizes impacts, builds environmental awareness, and provides direct benefits to conservation and local people. Martha Honey's definition outlines 7 key points including involving travel to natural destinations, minimizing impacts, building awareness, providing financial benefits to conservation and local communities, respecting local culture, and supporting human rights. The guidelines stress preparing for the trip, respecting local traditions, and acting as a responsible traveler to minimize impacts on host countries.