EDF2013: Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler: From Old to New Economy
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1) The presentation discusses the structural changes facing the "old economy" as products and processes become increasingly digitized, requiring corporate IT to embrace new technologies like linked data and open data. 2) It explains the evolution of the internet towards linked data, from early networks to today's large amounts of data where integration and standards are important. 3) Linked data activities at Daimler are highlighted, including proof of concepts around factual search, content processes, and improving Mercedes-Benz's website by extracting vehicle data and attributes.
EDF2013: Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler: From Old to New Economy
- 1. Information Technology Management / 9th April 2013 European Data Forum 2013 From Old to New Economy
- 2. Information Technology Management | ITM Agenda 2 2 3 The Structural Change of the “Old Economy“ The Four Principles of Linked Data 1 Evolution of the Internet Towards Linked Data 4 Linked Data Activities @ Daimler Technological and Cultural Changes5 Wrap-up: Some things to take away…6 European Data Forum 2013 / Information Technology Management / 9th April 2013
- 3. Information Technology Management | ITM 33 The Structural Change of the “Old Economy” Manufacturing companies are facing an increasing digitalization of their products and processes » New Economy: Digitalization of Processes and Products « The Automotive Industry is subject to a profound structural change Computer-Aided Design, Production Systems, Car-IT: IT is everywhere these days Corporate IT needs to embrace this change “Linked Data“ and “Open Data“ are technologies to drive this change Old Economy European Data Forum 2013 / Information Technology Management / 9th April 2013
- 4. Information Technology Management | ITM 44 Evolution of the Internet Towards Linked Data From a niche technology to mass medium 1960 The amount of data on the INTERnet and on our INTRAnets grows rapidly Data integration is of paramount importance for businesses We need open standards for data integration Standardization organizations, such as the W3C, are of maximum importance 1990 2020 # Sites / Nodes HTML Sites Networked Computers Linked Data Please note: Gradient and extension of curves adapted for illustrative purposes. European Data Forum 2013 / Information Technology Management / 9th April 2013
- 5. Information Technology Management | ITM The Four Principles of Linked Data Make use of Open Standards and Principles! 5 Principle #1: Principle #2: Use HTTP addresses so that people can look up those names. Principle #3: Principle #4: When someone looks up such an identifier, provide useful information, using the common W3C standards. Include links to other identifiers so that people can learn even more about these things. Adapted on the basis of: Berners-Lee (2006): Linked Data, http://www.w3.org/DesignIssues/LinkedData.html (18.03.2013) Use unique identifiers as names for everything. European Data Forum 2013 / Information Technology Management / 9th April 2013
- 6. Information Technology Management | ITM 66 Linked Data Activities @ Daimler Several Proof of Concepts have been conducted Three Proof of Concepts conducted: Factual Search Content Processes User Experience PoC User Experience: Improvement of Mercedes-Benz Website Integration and evaluation of various factual sources Extraction of vehicle concepts and attributes from existing data Availability of vehicle concepts using the search field A B RDFRDF Dictionaries Product Data European Data Forum 2013 / Information Technology Management / 9th April 2013
- 7. Information Technology Management | ITM 77 Technological and Cultural Changes Transformation of the Enterprise is a reciprocal process Technological Change Use open standards instead of proprietary technologies Publish data and make it internally consumable Boost information quality Cultural Change Give up thinking in terms of “information silos“ Build trust and reduce fear of data transparency Establish Crowd-Sourcing Principles European Data Forum 2013 / Information Technology Management / 9th April 2013
- 8. Information Technology Management | ITM 88 Wrap-up: Some things to take away… Please take advantage of the enormous potentials of Linked Data System A System CSystem B Opening and Linking “Information Silos”: What Linked Data can provide: Linked Data is a lean technology – it saves resources Linked Data is sustainable and reliable – it makes use of the W3C standards Linked Data is flexible and application neutral – it can be used in various corporate domains Linked Data drives the cultural change of the Enterprise European Data Forum 2013 / Information Technology Management / 9th April 2013