Alif Ailaan is a campaign launched in February 2013 aimed at improving education in Pakistan by advocating for school enrollment and quality education for every child. The campaign engages various stakeholders, including government officials, parents, and education managers, through advocacy, community outreach, and targeted communication strategies. Funded by the UK Department for International Development, Alif Ailaan operates across all provinces and territories of Pakistan, supporting civil society organizations and conducting educational research.