Email Marketing Trends, Tools And Tactics For eCommerce Business
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The document discusses email marketing trends, tools, and strategies essential for ecommerce businesses, highlighting the importance of minimalist design, hyper-personalized campaigns, and mobile optimization. It outlines various effective tools like HubSpot, Mautic, ConvertKit, and Mailchimp that can enhance email marketing efforts. Additionally, it provides key strategies such as optimizing subject lines, timing, content length, and utilizing user-generated content to improve campaign performance.
Email Marketing Trends, Tools And Tactics For eCommerce Business
- 1. Email Marketing Trends, Tools, And Tactics For eCommerce Business MakeWebBetter 1
- 2. Email Marketing is one of the important pillars of digital marketing MakeWebBetter 2
- 3. But still few businesses are missing the important thing MakeWebBetter 3
- 4. If you are one of them, you should stay here and be with us till the end MakeWebBetter 4
- 5. First, let's have a look into a few Email Marketing trends. MakeWebBetter 5
- 6. 1. Minimalist email design: Be simple, be generic MakeWebBetter 6
- 7. 2. Hyper-personalised automated campaigns: Personalised mail is the next big thing MakeWebBetter 7
- 8. 3. Mobile-first optimisation: Increase Click-Through rates with the mobile optimisation MakeWebBetter 8
- 9. Forecast number of mobile users worldwide from 2019 to 2023(in billions) MakeWebBetter 2019 2020 2021 2022 20 15 10 5 0 Source:Statista 9
- 10. 4. Social media integration: Give them other ways to connect with you and influence their buying decisions MakeWebBetter 10
- 11. MakeWebBetter 78% of consumers say companies’ social media posts impact their purchases. Source:Forbes 11
- 12. Some interesting facts about email behaviour according to device MakeWebBetter 12
- 13. Most of the people check their email in every few hours MakeWebBetter N ever Every Few H ours Every H our M ultiple Tim es PerH our C onstantly 100 75 50 25 0 Source:Statista 13
- 14. According to 73% of company respondents email marketing as the best marketing channel MakeWebBetter Source:eConsultancy.com 14
- 15. MakeWebBetter Source: Litmus email client market stats 2019 15
- 16. Now let us check what are few tools that going to help you in your email marketing MakeWebBetter 16
- 18. Create, personalize and optimise Your marketing emails with HubSpot MakeWebBetter 18
- 20. Mautic that allows you to develop customized newsletters, build landing pages, develop streamlined workflows MakeWebBetter 20
- 22. ConvertKit is a software tool designed to automate and manage subscriber lists and email campaigns MakeWebBetter 22
- 24. Promote your company with Mailchimp through email, media, landing pages, shoppable landing pages, postcards — all from a single platform. MakeWebBetter 24
- 25. Now you have list of tools that helps you in your email marketing strategy MakeWebBetter 25
- 26. But it is not enough if you don't have a clue about the effective stratgeis of email marketing MakeWebBetter 26
- 27. So let's have a look into a few predominant strategies to help you out in your email marketing. MakeWebBetter 27
- 29. Character or 7 words subject line have higher open rate MakeWebBetter Source : Marketo 29
- 31. Mail sent and 11:00 Am EST have higher open rate MakeWebBetter Source : HubSpot 31
- 33. Emails with 75 – 100 words had the highest response rate at 51 percent. MakeWebBetter Source : Boomerang’s 33
- 34. 3. Setting the Email Marketing Goals MakeWebBetter 34
- 35. It helps to guide the direction of your campaigns and makes it easier to measure the success of your efforts MakeWebBetter 35
- 37. Personalised email subject lines boost open rates by 50 per cent Source : yesmarketing MakeWebBetter 37
- 39. 85 % of people say UGC helps them to convinced more for buying a product Source:Adweek MakeWebBetter 39
- 40. 7. Track behavior with help of anlaytics MakeWebBetter 40
- 41. Tracking user behaviour helps you to get an idea about how your strategy is performing MakeWebBetter 41
- 42. Here we are wrapping this slides and hope to see you guys soon around MakeWebBetter
- 43. If you any queries, do let us know in the comment section MakeWebBetter
- 44. Show your love towards us and do like and share MakeWebBetter
- 45. Do follow us for our more interesting updates MakeWebBetter