Email Optimization Suite Product Overview
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The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.
Email Optimization Suite Product Overview
- 1. Product Overview Email Optimization Suite
- 2. William Kammersell, Product Manager
- 3. 15+ Years of Experience • 450+ dedicated professionals • 14 offices in 7 countries worldwide • Backed by Union Square Ventures, Foundry Group, Costanoa Ventures, Vista Equity Partners, SAP Ventures Proven Data Infrastructure • Over 2 billion Certification inboxes • Scoring 26 million IP addresses daily • Nearly 300 global partners • Processing millions of transactions per day Over 2,500 Email Optimization Customers • Industries include: • Retail • Technology • Finance • Entertainment • And more About Return Path
- 5. 2.5 billion+ Mailboxes in the provider cooperative 2 million+ Consumers in the end-user Consumer Network 50 billion+ Messages scanned and parsed The Return Path Data Cloud We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.
- 8. With The Right Message • Inbox Preview • Subject Line Optimizer • Email Client Monitor • Inbox Insight Reach The Right Inbox • Certification • Inbox Monitor • Reputation Monitor At The Right Time • Send Time Optimization Return Path’s Email Optimization Suite helps companies build better relationships, drive more responses, and increase revenue from their email marketing efforts. Email Optimization Suite
- 9. Reach the Right Inbox What if your message never gets seen by your customer?
- 10. Reach The Right Inbox Optimize email visibility by getting more email delivered. Get on the Best Certified Whitelist Assess Your Inbox Placement Know Your Sender Reputation
- 11. Join the Largest Whitelist • Improve inbox placement and boost ROI. • Get preferential email delivery with Yahoo, Microsoft, AOL, and more. • Boost response with automatically enabled images and links at participating mailbox providers. • Significantly reduce volume filtering and throttling, especially during the holiday season. Certification
- 12. Certification Increase inbox placement across more than 2.5 billion mailboxes worldwide.
- 14. Delivered Does Not Equal Inbox ● Uses real mailboxes, both seeds and consumers, to see where your mail went and how to boost your placement. ● Powers personalized, actionable improvements at over 150 global mailbox providers. Inbox Monitor
- 17. Improve your Reputation • Quickly understand the key metrics that mailbox providers use to place mail from your IPs, and how to improve them, with your SenderScore. • Know if your IP is on a blacklist and fix it right away, as well as correct issues with complaints and spam traps. Reputation Monitor
- 19. One-Stop Monitoring • Create a dashboard monitoring critical aspects of your email program to know if you have a problem and what it’s impacting. • Distribute beautiful reports to your team, boss, and stakeholders showing the performance and growth of your email program. Dashboard
- 21. With the Right Message How do you catch and hold your customers’ attention?
- 22. Capture Attention With the Right Subject Line Know How You’re Being Viewed See What Your Competitors are Doing The Right Message
- 23. Optimize subject lines to drive conversions • Find top performing subject lines for your industry with the click of a button. • Includes up to one year of historical data for holiday planning. • Find inspiration when drafting subject lines. Subject Line Optimizer
- 25. Look great everytime, everywhere • Review how your emails appear on dozens of real devices to ensure your customers see you at your best. • Double-check your images and links work great. • See if there’s a part of your design that may be considered spammy. Inbox Preview
- 27. Target the email clients that matter • Streamline your design process by knowing what email clients your customers use. • Decide if you need responsive email templates, and if so, what devices to target. Email Client Monitor
- 29. Learn from your competition • See exactly what your competition is doing to copy their successes and learn from their mistakes. • Learn what consumers do with your email to optimize engagement. Inbox Insight
- 31. At the Right Time How can you make sure your email is at the top of the inbox?
- 32. The Right Time Earn more response and revenue by having your email arrive when customers are in their inbox. Optimize the Send Time by Subscriber Pinpoint the Best Day and Time to Connect See Higher Opens, Clicks, and Conversions
- 34. Case Study | Major Resort “Send time optimized campaigns perform much better than our control group.” Open rates were Click-thru rates were Click to conversion was higher higher higher
- 36. Q&A
- 37. Next Steps • Call our sales team at 1-866-362-4577, Option 1 • Request a demo at www.returnpath.com/request-a-demo/ • Check out the Resources section of our website • Sign up for our newsletter at www.returnpath.com • Subscribe to our blog at http://blog.returnpath.com/ • Sign up for a monthly product overview at www.returnpath.com/webinars • A copy of this presentation and recording will be sent to you