Emakina Academy 19 :Social shopping presentation

This document discusses the rise of social media and its impact on e-commerce, or "we-commerce". It notes that social media is replacing traditional communication tools and that consumers increasingly trust opinions shared online by other consumers. The document suggests that as social sharing increases, what is shared will be more believed. It proposes that social media can facilitate we-commerce by enabling consumers to recommend products to friends online through their social networks.