Employee engagement and the intranet
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The document discusses employee engagement and the role of the intranet in fostering enthusiasm and positive actions among employees towards their organization. It highlights the importance of employee ambassador programs, training, and regular communication to enhance engagement and create a sense of community. The effectiveness of the intranet as a crucial resource for employees is also emphasized, along with its impact on job satisfaction and brand promotion.
Employee engagement and the intranet
- 1. Employee Engagement and The Intranet Toby Ward, Prescient Digital Media © 2016 Prescient Digital Media Not for distribution
- 2. About Us
- 3. World Leading Intranet Experts • 15 years of profitable history • Dozens of Fortune 500 Clients • World-Renowned Thought Leaders • 200+ intranet projects • First to define & study “social intranet”
- 9. Intranet Insight > PrescientDigital.com
- 10. Employee Engagement 3/3/2016Confidential © 2014 Prescient Digital Media
- 11. Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests.
- 13. Enthusiastic 3/3/2016Confidential © 2014 Prescient Digital Media Takes Positive Action
- 15. Source: Dale Carnegie, Survey of 1,500 employees
- 16. Confidential © 2014 Prescient Digital Media
- 18. 18 IBM intranet: W3 © 2013 Prescient Digital Media Not for distribution
- 19. Source: Dale Carnegie, Survey of 1,500 employees
- 21. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 21
- 24. © 2015 BaylorScott&White All rights reserved.
- 26. 2015 Redesign
- 27. Introducing “MyWorld View” 1 2 3 4 5 1. MyWorld View 2. Featured Posts 3. My Connections 4. Trending Topics 5. Follow Pfizer
- 28. 2015 Redesign
- 29. More Photos!
- 30. Employee Ambassador Programs 3/3/2016Source: Dale Carnegie, Survey of 1,500 employees
- 31. Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded
- 32. Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic
- 33. Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media
- 34. Needed • Policies and guidelines • Training and communication
- 35. Ninjas use social tools to stay connected
- 36. Sharing the approved stuff
- 37. Regular communication • Relevant company news • General social media updates • Current / crisis resources
- 38. Pushing the Envelope…Er, the Newsletter
- 40. Benefits 3/3/2016Confidential © 2014 Prescient Digital Media
- 41. Source: Madison Workforce Engagement
- 43. Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand
- 44. • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet
- 46. Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially
- 48. Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally
- 49. Sharing the approved stuff
- 50. Next webinar Intranet Governance April 13, 2016
- 51. Intranet Insight > PrescientDigital.com
- 52. Questions