EN - Criteo - BD Deck -July 2014 - rebrand
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Criteo provides targeted display advertising that is able to predict user clicks. It buys large advertising inventories from publishers using a cost-per-million (CPM) model and sells campaigns to advertisers on a cost-per-click (CPC) model. Criteo's Real-Time Audience solution allows it to drop cookies and show targeted ads to iOS and Safari users. This solution has increased revenue for publishers by over 100% on average by enabling more accurate frequency capping, higher volume, and price points. Integrating Criteo's RTA solution is described as easy and having no impact on page loading times.
EN - Criteo - BD Deck -July 2014 - rebrand
- 1. Copyright © 2014 Criteo Working with Criteo as a publisher
- 2. Copyright © 2014 Criteo Criteo: the performance of search delivered by display 3,000 Clients Worldwilde 96% Client Retention 70% Uncapped Budgets
- 3. Copyright © 2014 Criteo Criteo is a secure advertising solution Our Business Model Banners Display Performance Our market: Business Model: Buying CPM Selling CPC Criteo: Performance and Display = how to « predict the click » Criteo buys large inventories from Publishers on a CPM model Criteo sells its campaign on unitary clicks to Advertisers on a CPC model
- 4. Copyright © 2014 Criteo Delivered through display Right ad, Right person, Right time. *Single plaform, evaluated 65 billion times a day in Q1 2014 65 billion*
- 5. Copyright © 2014 Criteo Bringing new spend into display Publishers have complete transparency & control into all advertisers Guaranteed CPMs Uncapped, ongoing budgets No cannibalization NEW DISPLAY
- 6. Copyright © 2014 Criteo Premium Performance Display Criteo increases your revenue and the relevance for your ad WithWithout Impressions Revenue Impressions Revenue From non guaranteed Inventory Non guaranteed (High Volume) Non Guaranteed (High Volume) From non guaranteed Inventory + - Additional Incremental Revenue “Publisher could maximize its ad revenue due to higher fill-rate and cpm price of criteo retargeting ad.” From non guaranteed Inventory From Premium Inventory Non guaranteed (High Volume) Premium (low volume) CRITEO (High Volume) Premium (low volume) Non Guaranteed (High Volume) CRITEO From Premium Inventory From non guaranteed Inventory
- 7. Copyright © 2014 Criteo Get scalable growing revenue *Average increased of revenue generated by Criteo YoY for Top 20 Publishers Criteo – Iso Environment +73% Revenue* YoY on TOP 20 publishers Criteo is spending more and more money with its existing publishers
- 8. Copyright © 2014 Criteo Partners with most of the comscore top 50 in every large global market And many more…
- 9. Copyright © 2014 Criteo #1 Copyright © 2014 Criteo Criteo real time audience
- 10. Copyright © 2014 Criteo RTA Real Time Audience Benefits of RTA guaranteed to drive increased revenue More accurate frequency capping More volume Higher price points Real-time Buying Technology Maximized revenue No cost Buys enabled on iOS/Safari
- 11. Copyright © 2014 Criteo Extended browser support unlocks a new audience Criteo is able to drop cookies on iOS / Safari browsers on our advertisers’ websites iOS/Safari visitors may be shown a notification of cookie issued by Criteo and an opt-out link Because it doesn’t rely on a cookie from your adserver, RTA enables us to show ads to these users ! Info header is only displayed one-time per device across the entire Criteo network
- 12. Copyright © 2014 Criteo RTA solution the relevant integration Criteo generates much more revenue *Average weekly revenue after RTA setup RTA Migration +113% Revenue* Example with Libero: biggest Italian ISP portal (15M UU)
- 13. Copyright © 2014 Criteo 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 1.60% CTR RTA solution the relevant integration Increase of CTR will allow us to pay higher CPM Migration RTA +78% CTR Since RTA setupMajor video website
- 14. Copyright © 2014 Criteo They trust us The RTA solution The most efficient & popular integration Thanks to Criteo’s highly efficient Real- Time Audience solution, we have managed to send them significantly more volume, whilst also increasing our eCPM. What’s more, it’s cost-free and easy to integrate thanks to Criteo outstanding technical team. Criteo's free "Real Time Audience" solution has allowed us to significantly increase our revenues in terms of impressions and also eCPM. This solution was easy to integrate, thanks to the highly skilled technical teams at Criteo, and has had no impact on the loading time of our pages. Salvatore Ippolito, Commercial Director, Libero Damien Pigasse, Vice-President Media Sales, Dailymotion
- 15. Copyright © 2014 Criteo They trust us The RTA solution The most efficient & popular integration It wasn’t difficult to integrate Criteo into our site, and we enjoy the ease of working with them. Thanks to criteo, we are able to plan our premium display inventory strategy efficiently and for the long-term, without huge time investments on the tech side. Criteo are a pleasure to work with. Site integration was a breeze. A closer relationship has made it easier (and more profitable!) to plan a pan-euro premium display strategy...” Richard Swan, Head of Advertising Operations, HEARST Gordon White, Head of Ad Trading, QYPE
- 16. Copyright © 2014 Criteo They trust us The RTA solution The most popular integration
- 17. Copyright © 2014 Criteo Next steps RTA Set-up a kick-off meeting with your IT team Drop a simple, non-blocking script on top of each of your pages and before the ad tags to enable Real Time decision for Criteo campaigns Add a dedicated key value pair provided by Criteo script to your ad tags and use this as targeting token in your adserver Make a test and launch the campaign
- 18. Copyright © 2014 Criteo The techie bit Unknown User Visits Publisher site User visits publisher website RTA script recognizes user Criteo passes back key-value Value is passed into ad tag Criteo Serves Ad Criteo engine calculates value in real time Publisher Adserver selects relevant Criteo campaign dependent on key-value Visits client website User visits client website – cookie dropped
- 19. Copyright © 2014 Criteo #2 Copyright © 2014 Criteo Back up slides
- 20. Copyright © 2014 Criteo Unique value Criteo is a « Search-like » Channel The budget comes from search and not from display 1 2 34 Pure CPC Unmatched Scalability* Billions of displays Personalized Advertising Bid optimization & control
- 21. Copyright © 2014 Criteo Get guaranteed revenue Criteo is always looking for new inventory to buy. 1 : Q2 2013 2 : Annual rate Criteo is an essential partner for advertisers and will bring you a consistent, continuous revenue. 90% retention rate2 444 million euros revenue in 2013 +5500 advertisers mostly in direct 76% uncapped budgets from Criteo’s advertisers1
- 22. Copyright © 2014 Criteo YOU Define test budget & period Integrate RTA script Amend ad tags Go live CRITEO Send tags & RTA script Provide access To reporting UI Personnalized campaign managment Easy to use Get started No time constraints or commitments
- 23. Copyright © 2014 Criteo Thank you!
Editor's Notes
- #23: http://www.shutterstock.com/pic-78667324/stock-photo-young-businessman-working-in-office-sitting-at-desk-looking-at-laptop-computer-screen-smiling.html?src=YRKNR9__h1_rmMiFprBubQ-1-1