Engagement Editors Workshop
Download as PPTX, PDF1 like2,518 views
The document outlines a workshop focused on enhancing community engagement strategies through various digital tools and social media platforms. It emphasizes the importance of interactive content, live events, and collaboration with local bloggers and organizations to foster conversation and increase audience involvement. Additionally, it provides practical tips for utilizing media effectively to enhance storytelling and reach a broader audience.
Engagement Editors Workshop
- 1. Engagement Editors Workshop West Chester, PA March 26, 2013 #DFMengage
- 2. Introductions • Name • Newsroom • What you do • Recent engagement success/challenge • What would make today a success for you?
- 3. Plan for the day • Engagement overview • Storify • ScribbleLive • Hangout • Growing CML • New Hive • Photo engagement • Pinterest • Community projects • Social Wire • Social conversation • Video engagement • Reach wider audience • Engaging the staff • Live from Newsroom • Brainstorming
- 4. Throughout the day • Choose 1 or 2 things to try this week • Choose 1 or 2 things to try next week • Choose 1 or 2 things to dig in deeper with us for brainstorming & hands-on training/demos in final session • Write down follow-up questions • Slides and links on my blog
- 7. Ways of engaging • Community blogs • Seek community content (words, photos, videos) • Curation, aggregation • Contests • Don’t forget the newspaper! • Face to face
- 11. Hosting Live Events Using ScribbleLive Mandy Jenkins @mjenkins March 26, 2013
- 12. Why do it? • Potential for huge engagement from readers • Connect readers with one another, newsmakers and staff • Can make money from syndication and sponsorships • Tell stories live
- 13. DFM ScribbleLive Accounts • “White label” accounts distributed by cluster • Embeddable chats for every site within the cluster • The PA group shares a ScribbleLive account based in York
- 14. Types of Live Events
- 17. Q&As
- 18. Topical Chats Around a Community
- 20. Live Event Options • Auto-curated or staffed – or both • Allow readers to ask questions or comment • Participants contribute on site, mobile app or via Twitter • Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
- 21. More ScribbleLive Training http://bit.ly/scribbletraining • How-tos • Specialized topic sessions for sports, politics, court reporting & more • Get ideas for monetization
- 23. Growing your network Finding new bloggers: • Google (blog search w/ community names) • Check local blogs’ blogrolls • Check links of local tweeps • Help set up people with blogs
- 24. Host some group blogs • Community clubs • Community religious organizations • Youth sports teams • Neighborhood groups • Music (marching bands, church choirs, garage bands, youth recitals) • What else?
- 25. Social media • Community orgs w/ FB pages • Community FB groups (if they’re open) • Community orgs, voices on Twitter • Community orgs w/ YouTube channels • Community orgs on Instagram, Flickr • Community Pinboards
- 26. Photo engagement Ivan Lajara March 26, 2013
- 27. Why use photos on social media? • Photos create more engagement and the more engaged your community is the more they’ll interact with you and see your posts • To increase visibility • For crowdsourcing and curation of events
- 28. What photos should I share? • Good ones, obviously, but mostly photos that evoke an emotion or response. • News photos of fires, missing persons, weather • Lifestyle and whimsical photos Emo llama is not happy about being included in this slide
- 29. What networks should I focus on? According to a recent Pew study:
- 30. Engage differently on different networks On Facebook, images that cause a response (a share or like) should be prioritized. Experiment with text inside images. People like to share good news. People also like to share bad news (did you go ‘OMG?’ Then, share it!)
- 31. Engage differently on different networks
- 32. Engage differently on different networks On Twitter, add an image with some links Watermark your images or make them small if you are concerned about people taking them (but know that once it’s out, it’s out) Live tweet images of events and feed them to a live coverage widget in your site, like ScribbleLive or Rebelmouse
- 33. Engage differently on different networks
- 34. Engage differently on different networks On Pinterest, remember that the site favors vertical layouts. Add descriptions and links indicating there’s more where image came from. Remember that you can embed your images to your site.
- 35. Engage differently on different networks
- 36. Engage differently on different networks On Instagram, add links to cutlines and push them on other social media, like Twitter or Tumblr (or feed a hashtag to a Rebelmouse embed on your site).
- 37. Engage differently on different networks On Tumblr or Google +, embrace the power of the gif Example:
- 38. Crowdsourcing and curation • Use Olapic*, Geofeedia*, Storify or Rebelmouse to crowdsource and curate user-generated content. • Push hard: Add widgets and promotion on your site, social media and print. People won’t just send you a photo because you sent a tweet. * These are paid services. Evaluate your needs considering using them.
- 42. TIPS • Before posting, ask yourself, ‘would I share this if it wasn’t for work?’ • Feed your website with your social media posts. Just because you are posting on social media doesn’t mean you can’t populate your site with your content. • Prioritize social media networks that create more engagement. So, yeah, Facebook. • Crowdsourcing won’t work if people feel like you are not doing your job. Add a bunch of your own and invite people to contribute more.
- 43. Concerns • Verification of crowdsourced images. Fakes. • Copyright
- 44. FURTHER READING: • How to make a slideshow with Pinterest and Instagram images with Storify in under 2 minutes http://storify.com/ivanlajara/how-to-make-a- slideshow-with-pinterest-or-instagra Pew Internet: Social Networking (full detail) http://pewinternet.org/Commentary/2012/Mar ch/Pew-Internet-Social-Networking-full- detail.aspx
- 45. Contact me • http://twitter.com/ivanlajara • http://on.fb.me/ivanlajara • http://about.me/ivanlajara • [email protected]
- 46. Engaging Bloggers in Community Projects
- 47. The Social Media Conversation
- 48. Great for promotion, but also … • Great for reporting • Find story ideas • Crowdsource • Join & spur the conversation (reply, retweet, ask questions)
- 49. engagement Photos engage better than updates
- 50. engagement
- 51. engagement
- 52. engagement Be conversational (not just promoting content)
- 53. engagement
- 54. engagement
- 55. engagement
- 57. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
- 59. Engagement tips: • Engage with comments • Post and/or share from personal pages (selectively; don’t be a spammer) • Crowdsource on community pages (not just yours) • No AP photos
- 60. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
- 61. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
- 62. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
- 63. Encourage staff to be conversational: • Be personable (can do that w/o stating opinions) • More than just links • Listen to community; reply & RT • Livetweeting events
- 64. What’s your social-media voice • All about me? • Join other conversations? • Appropriate to content (light, serious)? • Who would your social-media voice be (think of a character)?
- 65. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
- 66. Live From the Newsroom
- 67. Live from the Newsroom Keeping the debate going
- 68. The Idea • Newsmakers, community get • to debate what’s going on out there • Host the show live from our Newsroom • Go on the road to meet people in their element • Spark conversation between sides • Give reporters opportunity to be known for more than a by-line.
- 69. Equipment • MacBook Pro • Mackie 8-input Sound Board • Behringer Condenser Mic • XLR cables • Sony 1080i • Firewire • Ustream Pro account
- 70. In the studio We set up a makeshift studio with plenty of space so guests don’t feel cramped. We used soft colors on the walls. People usually show up about 15 minutes before we go on the air. Gives us time to just talk.
- 71. Shown live, archived forever While our live viewership may not rival 60 Minutes, we do get a lot of playbacks throughout the next day. Like we tell our guests, once it’s on the Internet it’s there forever.
- 72. for journalism Ivan Lajara March 26, 2013
- 73. Why use New Hive? • To add a visual touch to your stories and features • To increase engagement • To highlight related content • To showcase a portfolio
- 74. • To turn this
- 75. … into this:
- 76. What stories benefit? • Music, art, personality, travel and news features • Evergreen stories Maps • Stories with multimedia content
- 77. What kinds of multimedia can I use? • Photos, screengrabs, old front pages • Gifs • Video • Audio • Maps, including StreetView embeds • And anything you can imagine (you can even draw on it)
- 78. How do I work New Hive into my workflow? • Plan ahead: Have copy, images and multimedia ready. • Set goals and realistic expectations: – What do you want to accomplish? – How much time do you have to do that?
- 79. TIPS • Save often • Lay out your expression on paper as you would a page in print. • At the beginning, keep it simple. • Use horizontal or vertical layouts if you want to tell a story. • Use the embed tool and post on your site, but link to the main expression for the full-screen experience. • Seriously, save often. • Have fun.
- 80. And yes, this presentation was also made as a New Hive expression.
- 81. FURTHER READING: • New Hive in journalism http://newhive.com/ivanlajara/new-hive-in- journalism?q=%40ivanlajara • How to ‘snowfall’ your stories with no coding and for free http://dailyfreeman.blogspot.com/2013/03/ho w-to-snowfall-your-stories-with-no.html
- 82. Contact me • http://twitter.com/ivanlajara • http://on.fb.me/ivanlajara • http://about.me/ivanlajara • [email protected]
- 83. Making the Most of Your Social Media Wire A Social Media Tool from Digital First Media & CrowdyNews
- 84. Customizable Widgets Customized Title Topics RSS feeds in news stories and blogs All tweets from selected Twitter accounts or Keyword/# searches Customizable button to full screen page
- 85. SMW: Full Screen View Tweets News Youtube/Flickr When new items come in, click to refresh 300x250 ad unit can be sold locally Scrollbars for each section or nationally
- 86. Promoting news.com/socialwire We need to get readers to these pages, but they are buried. What you can do: • When your site launches, write a blog post about it • Link to it from stories/section fronts • Tweet/FB links to it • Put a refer in the paper
- 87. What We’ve Learned From JRC Metrics • Article page widgets get the most interaction, as they are seen the most. • They are typically followed by home page, section front and full-screen widgets (respectively). • Users rarely click offsite from the widgets, preferring to browse the feed onsite.
- 88. Post-Launch Ideas • Set up custom topics to show updates for events or breaking news (NCAA, wildfires, etc.) • Temporary or seasonal topics (holidays, summer tips, election, etc.) • Set up custom widgets for stories and special event coverage • Distribute widgets to network/blog partners
- 89. Streams Looking Sparse? Add in the social media and RSS feeds for: • Popular pro and college sports teams in your area • Local, congressional and state politicians • Sports, state politics coverage from larger regional media • Local university programs and news • Local businesses • Entertainment, life coverage from large media and personalities (@MarthaStewart)
- 90. Help and Contact Info Get the dashboard manual: http://bit.ly/SMWguide Mandy Jenkins Interactives Editor, Digital First Media (Thunderdome) m: 202.455.5469 | skype: mmjenkin | [email protected]
- 91. Under the Hood
- 92. Video engagement • Surveillance video • Seek submissions from community • Vine, Tout • Google Voice + still photos • Search YouTube, Vimeo • Hangout (live on YouTube)
- 93. Video engagement • POV camera • Live webcam • Re-ask best question (quick edit) • Post raw video • Live coverage • Video from source, agency
- 96. Engaging the Staff in Engagement
Editor's Notes
- #16: Hurricane Sandy coverage, Sandy Hook, Aurora….and smaller too: Weather, fire, etc.
- #17: World series parade in SF, court cases, press conferences, preps games, etc.
- #18: Ann Coulter in the Thunderdome election day chat, could be on staff, a member of the community, with one or more people. Critics, reporters, with the editor, etc.
- #19: NCAA chat with several writers, food chats, special education chats with parents, etc.
- #20: OscarsLiveblog, Super Bowl, The Bachelor, etc.
- #21: Can bring in accounts or hashtags, pre-approved or notSnowstorm liveblog a few weeks back we brought in short videos from the field using Tout
- #84: Thank you for joining us today. We are going to go through a quick overview of the Social Media Wire platform which will be coming to your market soon. Please hold questions for the end of the session. At that time we will be opening up the floor and answering any questions you might have.
- #85: Our own content plus that of others in the area, with the intent of keeping people coming back to our sites to see what’s happening. Time on site
- #86: It’s own page at newspaper.com/socialwire