EngageMint 2022: How NOT to Engage

Jun 17, 2022Download as PPTX, PDF0 likes17 views

Created & Presented by Anshumani Ruddra, Group Product Manager, Google, at EngageMint, Asia's largest Retention Marketing Conference. Anshumani covers various frameworks that can help you with your decision-making process while going about user engagement, how your brand shouldn't try to engage your customers and how to give them a good experience so they keep coming back for more. In this session he covers: - Masterlist of Dos and Don'ts - Group Discussion / Submission of Entries - Insights from Speakers on the Playbook About the speaker: Anshumani Ruddra handles product development (web and mobile) for the second largest mobile market in the world, India. He has successfully managed large products - in terms of total install base, active users and revenue - and large teams & his previous stints include some leading brands in the industry like Hotstar, Cuemath, Practo, Tiny Mogul Games, etc. About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=anshumaniruddra To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

How NOT to Engage
Anshumani Ruddra
@baboonzero
Join at
slido.com
#274533

What does the word “Engagement” mean to you?
Join at
slido.com
#274533

What does the word
“Engagement” mean to you?
ⓘ Start presenting to display the poll results on this slide.

Scenario
You have just launched a music streaming app on Android and iOS dedicated to
Indian music.
You and your team are looking at the early launch numbers. You’ve launched with
a big bang (ads and sponsorship slot in IPL) so the install numbers are massive.
You are looking at the D1 install retention number. So if 100 people install and
open the app today, how many of them will come back to the app tomorrow.

Your D1 install retention
number is 22%. What should
you do?
ⓘ Start presenting to display the poll results on this slide.

Scenario
You run a subscription based SaaS product. You have monthly and annual
subscription packages and your sales team is killing it. ARR is about to hit USD 10
million. However, some people in your team are worried about the churn numbers.
What do you do?

What do you do about your
churn problem?
ⓘ Start presenting to display the poll results on this slide.

Ask the Right Questions
Why is D1 install retention poor?
Why do we have high churn?

The 5 Whys Method
The primary goal of the technique is to determine the root cause of a defect or
problem by repeating the question "Why?". Each answer forms the basis of the
next question.
Why is D1 install retention poor?
Why do so few people come back?
Why don’t they want to use the product again?
Why did they not find value in the product?

Upstream Thinking
B2B/ SaaS/ Subscription based product - and churn
is an issue
(Downstream) How do you resolve:
- Timely notifications and reminders
- Grace period
- Discounts and offers
(Upstream) What is causing churn:
- Poor product usage
- Not relevant for the user

Inversion
Consider the opposite of what you want.
Most people think forward. Very few also think backwards. One needs to do both.
Steps:
1. Define the problem - what do we want to happen
2. Invert the problem - what do we not want to happen
3. Avoid the above at all costs!
What is the best possible job for me in the world which will bring me great joy?
What is the worst possible job for me in the world which will make me miserable?
Avoid at all costs!

Examples
Health
● How can I lose weight?
● What can I do to put on
more weight?
● Avoid!
Wealth
● How can I become rich?
● How can I lose all my
money?
● Avoid!
Managing People
● How can I become a great
people manager?
● How can I become a terrible
people manager?
● Avoid!
Relationship
● How can I be a good
husband?
● How can I be the worst
possible husband?
● Avoid!

Examples from Product Building
E-commerce
● How can we build the
fastest checkout flow
for our users?
● How can we make sure
that the user is not able
to checkout fast?
● Avoid!
Video OTT
● How can we make sure
that users start playing
a video every time they
come to our app?
● How can we make sure
that users never start a
video whenever they
come to our app?
● Avoid!

Framework
Poor questions lead to poor answers
Dig deeper
Keep peeling the layers
Reframe the question
Repeat

Product as a Habit
New Products
Habit depends on both perceived utility and
frequency of usage, not just frequency of usage
Don’t just focus on hacky ways of improving
frequency of use (notifs, retargeting, rewards)
Build for high perceived utility
● Move from one to multiple such high utility
cases
High Frequency Products
Rare - but a difficult battle is already won
Focus on improving perceived utility

Audience Q&A Session
ⓘ Start presenting to display the audience questions on this slide.

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Created & presented by Sagar Bhatt, CRM Manager, ET Money, at EngageMint, Asia's largest Retention Marketing Conference. In this session, Sagar shares how ETMoney cracked the code on keeping users engaged for the long haul in an era where ‘swiping right’ on financial services providers is so incredibly easy. In this session, you'll learn: - The past, present and future of fintech apps - Personalization in the fintech world of security-conscious customers - Recipe for an upsurge of repeat customers Find the speaker here: https://www.linkedin.com/in/sagarbhatt1/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=sagarbhatt To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

Session 11_ Anil from Myntra _ Data and Content Strategy.pptxWebEngage

Created & presented by Anil Pradhan, Senior Manager, CRM Marketing at Myntra, at EngageMint, Asia's largest Retention Marketing Conference. In this session Anil helps understand the journey from data to segmentation to message to conversions from Myntra’s playbook. In this session, you'll learn: - Actionable insights from data to drive marketing strategy - Multiple approaches to customer segmentation - Getting user attention through message strategy and the role personalization plays About the speaker: Anil comes with 4.5 years of experience in launching multichannel online marketing campaigns for ecommerce platforms. As the Senior Manager, CRM Marketing at Myntra, Anil looks after omni-channel loyalty campaign for customer acquisition & retention & the flagship subscription-based loyalty program to be launched. Find more about him here: https://www.linkedin.com/in/anil-pradhan-b3655ba0/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=AnilPradhan To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Be a Retention Rockstar —Career PathsWebEngage

Created & Presented by Bharat Bhatia, VP—marketing at Junglee Games, at EngageMint, Asia's largest Retention Marketing Conference. In this session, Bharat shared some broad career paths, skills you need to hone and getting interview-ready by understanding what potential recruiters look for in high-growth candidates. All of this was followed by a 'ask-me-anything' session to address audience questions. About the speaker: Bharat Bhatia is the VP of Marketing at Junglee Games – a leading skill games company in India. During his previous stints, he worked as the Deputy General Manager of Marketing at Paytm and the Manager of Global CRM at Foodpanda. He is an alumnus of Institute of Management Technology, Ghaziabad. Find more about him here: https://www.linkedin.com/in/bharat-bhatia-4a262425/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=hirenkasaria To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Loyalty Program - Worth the effort?WebEngage

The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits. This session covers: - Building a loyalty program from scratch - Wins and learnings of running a loyalty program - How to reward customer behaviour to drive conversions About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell Find the speaker here: https://www.linkedin.com/in/nitika14/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Resilience As a CultureWebEngage

Created & Presented by, Utsav Malhotra, COO at Noise, at EngageMint, Asia's largest Retention Marketing Conference, Utsav talks about resilience and what it means for you and your business. In this session, he covers: - Horizon to think about when starting out - The Leader's Role - How to Hire, When to Fire - Messaging to Reinforce - The Tempting Shortcuts - Battle Stories and why it's worth it About the speaker: Utsav Malhotra is the Chief Operating Officer of Noise, India's number 1 Smartwatch brand. Utsav's expertise areas are Corporate Business Strategy, Product Development and Merchandising, Brand Positioning and Marketing Management, Global Sourcing and Buying. At Noise, he is responsible for overseeing Noise's business strategy, operations, and marketing initiatives. Find more about him here: https://www.linkedin.com/in/utsav-mal... About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/req... To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webe... Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Winds Of Change The Landscape of EdTech In 2022WebEngage

Created & Presented by Shivam Arora, Senior Associate Director—Product at Simplilearn, In this session, he shares his learnings from his journey at Simplilearn. EdTech has undergone vast changes in the past few years, especially with the entire world studying remotely. In this session Shivam Arora, Let's talk about the learnings from industry-leaders in EdTech. In this session, you'll learn: - Generating conversions and maximizing ROI from leads - Converting repeat buyers into brand loyalists - Importance of attribution in measuring channel success About the speaker: Shivam, Senior Associate Director—Product at Simplilearn, comes with more than a decade of experience. At Simplilearn, Shivam, drives all products across the learner (customer) journey with key focus on onboarding, engagement, experience and completion/outcomes. Find him here: https://www.linkedin.com/in/shivam-arora-0709/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=shivamarora To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Engaging the Distracted Consumer: PersonalizationWebEngage

Presented by Neha S, Assistant Manager at Times Pro & Hiren Karakasia, CSM at WebEngage, at at EngageMint, Asia's largest Retention Marketing Conference, Hiren talks about the benefits of message strategy, segmentation, and personalization in retention marketing effort. In this session, you'll learn: - Segmentation vs. Personalization - what to use and when - How to leverage segmentation and personalization - The effect multi-variate testing can create on your opens, clicks, and more About the speaker: Hiren Karakasia is a Senior Manager - Customer Success at WebEngage. In his previous stints, he has worked with brands like Haptik and AirCheck India Pvt. Ltd. About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=hirenkasaria To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Creating Brand StickinessWebEngage

Created & presented by Prashant Kumar, Founder at Entropia, at EngageMint, Asia's largest Retention Marketing Conference. Prashant Kumar shares insights on how brands can leverage user data to drive brand stickiness & the five steps one can take for implementing creative personalization. About the speaker: Prashant Kumar is the founder of Entropia, a next-gen marketing services company, based in Malaysia. In his previous stint, he served as the CEO for IPG Mediabrands Asia. IPG Mediabrands is in charge of managing and investing $37 billion in global media assets on behalf of their clients. He's also been a visiting faculty at the Indian Institute of Management (IIM) Kolkata and Bangalore, IAS Singapore, Sunway University Malaysia, Mumbai University etc. Find more about him here: https://www.linkedin.com/in/prashantkumar2006/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=prashantkumar To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: The 80:20 Rule Make Smart Moves with AutomationWebEngage

Presented by Samarth Bhalla, Growth Marketing Manager, Apna Klub, at EngageMint, Asia's largest Retention Marketing Conference. Samarth uncovers the importance of omnichannel strategy and automation in maximizing ROI. This session covers: - Omnichannel marketing strategies to build automated workflows - Using automation triggers to set the wheels in motion from day 1 - How to make business events trigger automation-based marketing Find the speaker here: https://www.linkedin.com/in/samarthbhalla/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=samarthbhalla To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: Driving Real $$$ Impact for Automation in EdTechWebEngage

Created & Presented by Bhaswat Agarwal, Co-founder, Classplus, at EngageMint, Asia's largest Retention Marketing Conference. About the session: Bhaswat Agarwal, Co-founder at Classplus, shares his insights into everything from reducing manual efforts in segmented communications to increasing assignment completion. In this session he covers: -Live Class Attendance importance over Customer stickiness and renewals -Reduction in Manual Efforts in segmented communications - Upsell Journeys or fee reminders -Assignment Completion -Test Reminders -Any Gamification use cases if you're considering About the speaker: Bhaswat Agarwal is the Co-Founder and COO at Classplus, a leading B2B ed-tech startup that enables content creation, distribution, and monetization for all kinds of academic and non-academic educators. Find him here: https://www.linkedin.com/in/bhaswat-agarwal-24a03715/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=bhaswat To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: RoAS and Retention The Marketing Mix EvolutionWebEngage

Created & Presented by Sachin Uppal, Co-founder at Fanvideo, at EngageMint, Asia's largest Retention Marketing Conference. Sachin shares the difference between Fans vs Fanatics, how can one identify, engage, amplify positive fanaticism & create deep personalization with AI. About the speaker: Sachin is the Co-founder at FanVideo.co. He has over 15 years of hands-on marketing and product experience across Customer Acquisition, Retention, Product, Analytics, and Brand Management. He has worked with organizations such as Convosight.com, Babydestination, RummyCircle, My11Circle, Ultimate Games, Naseba, National Instruments, Wipro HealthCare, and Wipro Technologies. You can find him here: https://www.linkedin.com/in/sachinu/?originalSubdomain=in About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=sachinuppal To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/ #EngageMint22 #EngageMint #RetentionSimplified #SaaS #Martech #B2B

EngageMint 2022: The Growing Importance of Digital Conversations and Staying ...WebEngage

Created & Presented by Shankar Iyer, Head of Customer Success at Infobip, at EngageMint, Asia's largest Retention Marketing Conference. Shankar takes us through the telecommunication ecosystem in India & the importance of CPAAS in the staying relevant. This session covers: -What and why of digital conversations -Intuitive customer experience flows -Expectations of personalized, contextualized and connected customers -Smartphone ecosystem & WhatsApp penetration in India -WebEngage and Infobip partnership to make you stay relevant over conversational channels About the speaker: Shankar Iyer comes with a lot of experience in communication industry. He has helped various large enterprises to build their communication infrastructure, get them started on their digital journey and grow their business. You can find him here: https://www.linkedin.com/in/iyer-shankar-telecom/?originalSubdomain=in About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=shankariyer To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

EngageMint 2022: The Hard Thing about Doing it RightWebEngage

Created & Presented by Lizzie Chapman, CEO & Co-founder at ZestMoney, at EngageMint, Asia's largest Retention Marketing Conference. Lizzie takes us through her entrepreneurial journey, fintech landscape in India & how India is emerging as the largest FinTech market in the world About the speaker: Lizzie Chapman is the CEO & Co-Founder of ZestMoney, the largest and fastest-growing "Buy Now Pay Later" platform in India. Lizzie has been consistently driving the adoption of digital finance and championing the concept of digital finance. She envisions a future where India has a fully digital economy and every Indian has access to transparent financial services and affordable credit. You can find her here: https://www.linkedin.com/in/lizzie-chapman-a49430/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=lizzie To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

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User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage

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Advantages Of GeofencingWebEngage

Leading global brands like McDonald's, Burger King, American Eagle and many more use intelligent marketing strategies like Geofencing to enhance their customer engagement and grow their business eventually. Explore: 1. What is geofencing 2. How top brands are leveraging it 3. Key advantages of geofencing 4. 11 reasons to use geofencing Read the detailed post for everything you need to know about Geofencing: https://webengage.com/blog/geofencing-unlock-brands-growth-potential/

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