This document discusses enhancing Microsoft's business intelligence stack to drive business user adoption. It talks about the need for self-service applications, social and collaborative applications to enable more effective collaboration and faster decision making. It also discusses the challenges of the data explosion era and the need for contextual data discovery. The document then introduces Panorama Necto as a business intelligence 3.0 solution that offers advanced analytics, social BI, self-service capabilities and contextual discovery through an intelligent engine. It provides examples of Panorama Necto customers and invites the reader to try a live demo.