Enhancehairtransplant internet-marketing-plan
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This document outlines an online marketing plan for the website http://www.enhancehairtransplant.com. It includes strategies for search engine optimization like keyword research, on-page optimization of titles, meta tags and content, off-page link building through blog posts and social media. It also covers setting up analytics and local business listings on platforms like Google. The plan aims to improve the site's rankings for targeted medical and cosmetic procedure keywords to drive more relevant traffic.
Enhancehairtransplant internet-marketing-plan
- 3. SEO STRATEGIES: Research desirable keywords and search phrases (Using tools like Semrush, Google AdWords, Keyword Spy) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Good content creation to appeal both search engines and actual website visitors. Study competitors (competing websites) and search engines Constant monitoring of rankings for targeted search terms.
- 5. Total 16,700,000 results Imagine your web site #1 out of other 16,700,000
- 6. Keywords to target Keyword Competition Global Monthly Searches Local Monthly Searches Present Ranking hair fall treatment in india 0.82 320 260 Not in top 100 hair fall treatment in mumbai 0.95 110 110 6 hair fall treatment in delhi 0.91 210 210 14 fat loss treatment 0.28 12100 880 Not in top 100 weight loss treatment in india 0.73 210 170 Not in top 100 cosmetic surgeries in india 0.2 480 390 Not in top 100 abdominoplasty in india 0.56 210 210 Not in top 100 abdominoplasty in mumbai 0.64 16 12 Not in top 100 abdominoplasty in delhi 0.48 46 46 Not in top 100 breast surgery in india 0.61 1900 1600 Not in top 100 breast surgery in delhi 0.51 480 480 Not in top 100 breast surgery in mumbai 0.73 260 260 Not in top 100
- 7. Identify competitors, utilize benchmarking techniques and identify level of competition Competitor Analysis Analyze Backlinks from the competitors websites, take a note of them & try to get those links for http://www.enhancehairtransplant.com Competitors -: Top Five competitor for http://www.enhancehairtransplant.com www.sheeltalum.com www.berkowits.in/ www.skinhairnailinstitutedelhi.com www.akclinics.com
- 9. SEO Implementation ( On Page ) • We will not target more than 2-3 keywords in a page, moreover it is advisable to target most competitive keywords like ‘Scotland travel ’ in the Homepage i.e. http://www.enhancehairtransplant.com • Hence, we will create landing pages i.e. different keywords will we targeted in different website pages i.e. keyword ‘cosmetic surgeries in india’ will we targeted in the page http://enhancehairtransplant.com/blog/cosmetic-procedures & so on. • We will use our keywords in different page’s meta tags based on above analytics & keyword density of the page. •Good content creation to appeal both search engines and actual website visitors, keeping ‘keyword density’ in mind. • We will use keywords in the heading tags & strong tags. These keywords should be used in the anchor text also. •We will upload an xml sitemap for Search engines. • Page contains too many urls if necessary we can limit it to 100. •Page is only 30592 bytes i.e. load time is good.
- 10. SEO Implementation ( Off Page ) A. Directory submission B. Bookmarking C. Forum posting D. Blog posting E. Blog commenting F. Article submission G. Yahoo Answering H. Video submission I. Classifieds J. Photo sharing
- 11. IMPLEMENTATIONS FOR SOCIAL MEDIA Creating Facebook Fan page & Updating Regularly with new details. Squidoo Lens creation which is beneficial for vision, course details, events, faculty, placements etc. Blog creation which daily updates about vision, course details, events, faculty, placements etc. Creating a Community or Group on the popular Social Networking Sites like Facebook, LinkedIn, Viadeo, Myspace,Hi5 etc. Sharing properties personally through profile & messages. . Mostly used Social networking sites which play big role in smo such like Facebook, Twitter, viadeo, iosoup, Stumble upon, LinkedIn, MySpace, Plurk, Digg, Reddit, Delicious, ibibo,chime and Many More.
- 16. Blogging & PR
- 17. LENS CREATION
- 18. Local Listing More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google.co.in and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing. Local listing on Google, Yahoo and other websites Optimize your listing to help users find your business
- 19. Example of Local Listing
- 20. Analytics
- 22. Overall Promotion strategies http://enhancehairtransplant.com promotion strategies Starts from next slide
- 23. Keyword Research Done Competitor Analysis Not yet complete Optimization of Title, Description, Keyword & Image alt Meta Tags Done, but changes required Content Optimization- Implementation of H1/H2 & Bold tags to Content Done, but changes required XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN Not yet done, need to start a fresh Robots.txt Optimization Not yet done, need to start a fresh Blog Postings Not yet done, need to start a fresh Other Link Building Method Not yet done, need to start a fresh Google Analytics Installation Not yet done, need to start a fresh
- 24. Title Tag Optimization Done, but changes required Meta Tags Optimization Done, but changes required Meta Tags/alt tags Composition Upload Done, but changes required Renaming of Complete Website pages and links for creating Search engine friendly urls Done Spell checking and grammatical error correction on all pages Done Adding custom 404 error pages Not yet done, need to start a fresh Image & Hyperlink Optimization Not yet done, need to start a fresh Google Sitemap Creation Not yet done, need to start a fresh Yahoo Sitemap Submission Not yet done, need to start a fresh Load Time Monitoring & Reporting Not yet done, need to start a fresh Social Media Pages / Profiles Done but needs improvement Presence India/Globally
- 25. THANKS TO ALL