Enterprise Appstore webinar FEB13
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The document discusses the evolution of enterprise mobility, highlighting a shift from first-generation solutions that focused on voice and paper communications to second-generation platforms employing cloud technologies and improving user adoption through BYOD policies. Key trends include the rise of tablets, corporate applications on personal devices, and private app stores for business applications. It emphasizes the importance of context-aware applications, cross-platform support, and cloud-based architecture as essential success factors for implementing an enterprise app store.
Enterprise Appstore webinar FEB13
- 1. Webinar – The Enterprise Appstore 21st February 2013 Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 1
- 2. Mobility not just ”The Mobile Office” Operations Customer Service Field Service Public Safety & Security 2/28/2013 Copyright Appear, 2012 2013 2
- 3. 1st Generation Mobility • Solution to voice & paper communications – Increase visibility & control – Minimize manual paper based work • Increased efficiency • Improved customer satisfaction • However - some challenges for implementation – Training overhead – Adoption by workers – Employee satisfaction 2/28/2013 Copyright Appear, 2012 2013 3
- 4. 2nd Generation Mobility • Lower TCO – Cloud vs On-site installations – One mobile enterprise platform vs Multiple siloed mobile solutions – Control – easier to deploy/publish and control apps • Improved user adoption – BYOD - Device Independence • Efficient and reactive organisation – Tighter, real-time integration between people, systems – Real-time communications, visibility and collaboration is a major game changer • Improved team collaboration – Shared situational awareness 2/28/2013 Copyright Appear, 2012 2013 4
- 5. Sweeping Changes (Gartner) • Rise of tablets ”By 2013, 80% of businesses will support a workforce using tablets” • BYOD ”By 2014, 90% of organizations will support corporate applications on personal devices” • Enterprise stores ”By 2015, 60% of organizations will use private app stores to deliver business apps on media tablets and smartphones” • Rise of social ”By 2015, 10% of your online ”friends” will be nonhuman” 2/28/2013 Copyright Appear, 2012 2013 5
- 6. Connect Assets, People, Customers? Operations Management Enterprise Employees Systems & Assets Customer service Asset Social Customers e.g. Passengers Consumers 2/28/2013 Copyright Appear, 2012 2013 6
- 7. 2nd Generation – some requirements Connecting Employees in Real Time to Corporate Back-End Managing a Complex Fleet of Systems Enterprise Mobile Devices Developing Ergonomic Applications that Have Real User Impact 2/28/2013 Copyright Appear, 2012 2013 7
- 8. 2nd Generation – some requirements • Need to choose which mobile devices are supported (iOS, Android and Windows Mobile, ..) and keep up to date • Must not impact security, increase complexity. • Cross platform support • Cloud-based distributed architecture provides a scalable solution • Integrate with third party legacy systems • Data and interactions based on the situation of the user 2/28/2013 Copyright Appear, 2012 2013 8
- 9. Drivers for Enterprise Mobility ? More that 50% of the application code is spent connecting to the backend web service, retrieving the data and managing the local device database 2/28/2013 Copyright Appear, 2012 2013 9
- 10. MEAP MEAP More that 50% of the application code is spent connecting to the backend web service, retrieving the data and managing the local device database Why not do it ONCE and for all? 2/28/2013 Copyright Appear, 2012 2013 10
- 11. 1st and 2nd Generation Comparison First Generation Second Generation Dedicated Windows Mobile BYOD Cross Platform Device Devices Multiple OS & form factors Hybrid Cloud Model All behind the firewall, on-site Cloud Network enterprise implementations Cloud based with secure back office (e.g. ERP) access Collaborative Apps, Application ”Silos” MEAP Information mash-up Application Static data Dynamic, Context-aware data Context ”Clunky” user interfaces Intuitive, Ergonomic UI 2/28/2013 Copyright Appear, 2012 2013 11
- 12. Key Implementation Challenges • Distribution of • Challenges of applications to the workforce application lifec • Complexity of ycle • Integration mobile access challenges • Managing different • Security – devices and Keeping private operating systems and company apps separate 2/28/2013 Copyright Appear, 2012 12
- 13. Enterprise Appstore Enterprise App Store Public App Store Management In-house technicians Consumers Field Staff, Rail Sub-Contractors Customers workers 2/28/2013 Copyright Appear, 2012 2013 13
- 14. Enterprise App Store for Workforce • Workforce solutions – Integration to management and operational systems • Examples – Asset management • IBM Maximo, FORD – Dispatching and scheduling • Lawson, Optimal Solutions – Safety and event reporting • Tracsis, Datasys – ITSM • CA Service Desk – Crew planning • Qnamic 2/28/2013 Copyright Appear, 2012 2013 14
- 15. Extend to End Customers? • Example: Ready-made passenger solutions – End to end, including backend – Integrated solutions • Examples – Social integration – Fault reporting – Panic button – Lost & found – Travel planner – Traffic updates – Arrival and departure information 2/28/2013 Copyright Appear, 2012 2013 15
- 16. Appstore Pre-Requisites • Efficient support of multiple devices and multiple operating systems – Use of HTML5 cross platform technologies • Data integration with back-end ERPs – Which connectors are required? – Mobile cloud • Rapid design, development and deployment of cross platform apps – Application templates – App store 2/28/2013 Copyright Appear, 2012 2013 16
- 17. Cross Platform – A Hybrid Model? • Hybrid : Native + Web – Native code: smart data caching (offline use) – Native code: access to hardware (barcode reader, camera, etc.) – Web/HTML5: write once, run on multiple devices and OS – Web/HTML5: requires less specialized developers 2/28/2013 Copyright Appear, 2012 2013 17
- 18. Appstore Implementation - Why Hybrid? Device Development Approval Speed App Store Access Cost Process Expensive for Mandatory for Native Full Very fast multiple Available iOS and WP platforms Native speed as Only for Hybrid Full necessary Reasonable Available container Web Limited Fast Reasonable Not available None 2/28/2013 Copyright Appear, 2012 2013 18
- 19. Appstore Implementation - Using Context Right Information Right User Right Place Right Time GPS: N 59° 38.304' E 17° 56.368' ID: Certified Engineer #42 Current Task: Airframe Check External Temperature: -10⁰C Asset Number: LN-RRB Closest Mechanic: Larsson, Ulf 2/28/2013 Copyright Appear, 2012 2013 19
- 20. Appstore Context Principles Context Status Info (ex location, route, etc.) Context-aware shortcuts (most relevant applications) Context-filtered messages Context Strategy : Deliver genuine ergonomically tuned ‘app experience’. Apps must deliver a true business functionality related to back end applications’ core processes, unlike many apps that are merely pared-down websites disguised as apps 2/28/2013 Copyright Appear, 2012 2013 20
- 21. Enterprise Appstore – Why? App Discovery Integration What tools are needed for App stakeholders across Deployment Development the application lifecycle? Developers IT Mgr Managers Analytics Use Support Users Diagnostics Troubleshooting Management 2/28/2013 Copyright Appear, 2012 2013 21
- 22. Enterprise Appstore – Why? Management • Deliver a connected workforce • Improve Employee Morale • Improve Customer Engagement • Enhanced Customer Service • Increase Workforce Efficiency • Improve ROI • Workforce Visibility – Improved reporting • Less complex supply chain • Business intelligence on how to improve and optimise workforce 2/28/2013 Copyright Appear, 2012 2013 22
- 23. Enterprise Appstore – Why? Users • Close the ”Information Gap” • Get device they want • Simple set-up and configuration • Only carry one device • Usability and Ergonomic Advantages • Context / Role Specific 2/28/2013 Copyright Appear, 2012 2013 23
- 24. Enterprise Appstore – Why? IT Manager • Lower Enterprise Mobility Costs and Complexity – Hosting – Consumer smartphones • Security – Horizontal platform – Simplified management and costs – Integrated with infrastructure • Future proof – Application of enterprise security – Not tied to one OS policies / remote wipe / data – Guarantees of OS versions encryption • Standard reporting • Support for BYOD – Usage, Business Intelligence – Inventory Management • Full Application Lifecycle Control 2/28/2013 Copyright Appear, 2012 24
- 25. Enterprise Appstore – Why? Developers • Mobile HTML5 SDK, including templates, UI toolkit • Mobile native SDK • Integration Java SDK • Collaborative development environment • Focus on user and workflow not on devices and OS compatibility 2/28/2013 Copyright Appear, 2012 2013 25
- 26. Enterprise Appstore – Why? Support Analytics • Simple interface less to go wrong • Intuitive interface for: – Remote access to device – Central log & context aggregation – Inventory management – Alerts – Analytics – Corporate policies application 2/28/2013 Copyright Appear, 2012 2013 26
- 27. 3 Key Enterprise Appstore Success Factors • Cross Platform – Efficient support of heterogeneous devices and multiple operating systems – Enable a “BYOD” (Bring Your Own Device) model • Cloud Based – Cost-effective deployment and usage model based on cloud infrastructure – Back-end integration via secure gateway and connector libraries • Context – Ergonomic, user friendly applications that respond to changes in user context – Intelligent business workflows that react in real time to resource location and availability 2/28/2013 Copyright Appear, 2012 2013 27
- 28. Cloud • The Cloud advantage – No upfront hardware or software cost – Growth based cost models IT Mgr Project Manager Design Create ERP DB – Can support: • Application development Bank • Testing Diagnostics • Deployment • Security Notification Servers • Scalability Support • Storage • IT Operations Integration Devices M2M 2/28/2013 Copyright Appear, 2012 2013 28
- 29. Review - Key Implementation Challenges Through single container ’app store’ Single Approval for container • Distribution of Use context to deliver • Challenges of applications to the right interractions the workforce application lifec MEAP with integration ycle • Complexity of connectors, cloud • Integration mobile access based. challenges • Managing different • Security – devices and Cross platform and Form Keeping private Factor and company operating systems apps separate Light MDM approach and single container 2/28/2013 Copyright Appear, 2012 2013 29
- 30. MobiCloud Enterprise Appstore Project Backed by the European Commission Founding partners 2/28/2013 Copyright Appear, 2012 2013 30
- 31. MobiCloud Rationale Bridging the Enterprise Mobility Information Gap Mobile consumer oriented cloud based applications have started to appear in the market but this is not yet the case for mobile business applications in the cloud. As a result, mobile workers are under-equipped and under-informed compared to their own customers. Source: French Railway Union Blog 2/28/2013 Copyright Appear, 2012 2013 31 31
- 32. The App Revolution 2/28/2013 Copyright Appear, 2012 2013 32
- 33. App Overload? o Too many apps? o Trusted apps? o Privacy issues? 2/28/2013 Copyright Appear, 2012 2013 33
- 34. MobiCloud Vision Connecting Back-End To Field Service Systems Employees Dispatcher Team Leader Field Service Cloud-based Agents Cross-Platform Back End ERP IT Support Context-Aware Systems 2/28/2013 Copyright Appear, 2012 2013 34
- 35. MobiCloud Application Scenarios City Transit Rail Construction Field Service 2/28/2013 Copyright Appear, 2012 2013 35
- 36. Construction Appstore Scenario 1 : Maintenance – Maintenance engineers need to access specific asset information, receive tasks and report their completion. Construction Scenario 2 : Construction – Site engineers need to perform safety audits, and ensure that they have the proper certification and training in order to perform certain assignments. 2/28/2013 Copyright Appear, 2012 2013 36
- 37. City Transit Appstore Scenario – City Transit mobile crew of the dispatching centers and platform staff who need to share City Transit operational messages with the command & control center in real-time for safety (fault/incident reporting), customer service (traffic disruption updates) 2/28/2013 Copyright Appear, 2012 2013 37
- 38. Rail Appstore Scenario – Will focus on train drivers, train conductors and platform staff who need to share operational Rail messages with the command & control center in real-time for energy efficiency (eco-driving), safety (fault/incident reporting), customer service (traffic disruption updates) and compliance (delay reporting and fault attribution). 2/28/2013 Copyright Appear, 2012 2013 38
- 39. Field Service Appstore Scenario – Will focus on interim personnel performing tasks in organizations or facilities, who need to receive and acknowledge tasks, report Field Service their completion, and interact with their organization to report time sheets and efforts. 2/28/2013 Copyright Appear, 2012 2013 39
- 40. MobiCloud Membership Early Adopter Program Member Program Mobile Gain early access to the Get contracted to develop Developer MobiCloud development applications for MobiCloud end- environment develop your own user organisations applications gain visibility within the MobiCloud store System Gain early access to the Get contracted to deploy Integrator MobiCloud mobility platform applications for MobiCloud end- receive the MobiCloud integration users and deployment handbook be listed as a certified MobiCloud integrator End User Gain early access to the Build own proof of concept using Organisations MobiCloud mobility platform the MobiCloud infrastructure leverage the consortium results purchase your mobile solution in and technology building blocks a one-stop-shop approach 2/28/2013 Copyright Appear, 2012 2013 40
- 41. Demonstration 2/28/2013 Copyright Appear, 2012 2013 41
- 42. AIQ Platform • Enterprise mobility suite – Appear Store: Vertically focused enterprise solutions – Development environment – Mobility platform • Enabled by the 3 C’s Context Cloud Cross-platform 2/28/2013 Copyright Appear, 2012 2013 42
- 43. A new pitch for MDM? • The enterprise (private) app store: – Certification of apps for enterprise use – White-listing of apps – Provisioning of apps (and users and devices?) – Circumvent standard channels 2/28/2013 Copyright Appear, 2012 2013 43
- 44. The Appear Store 2/28/2013 Copyright Appear, 2012 2013 44
- 45. Appear IQ 8 Thank you for joining this webinar. … Join the MobiCloud Ecosystem NOW! [email protected] Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 45
- 46. AIQ Platform • Enterprise mobility suite – Appear Store: Vertically focused enterprise solutions – Development environment – Mobility platform • Enabled by the 3 C’s Context Cloud Cross-platform 2/28/2013 Copyright Appear, 2012 2013 46
- 47. The Appear Store 2/28/2013 Copyright Appear, 2012 2013 47
- 48. What we do • Appear develops a cloud-based mobile enterprise solution combining a cross- platform development platform, a context-aware mobility platform and a vertical application store • Enterprise mobility specialist – Over 12 yrs R&D in mobile technology • Strong track record in Transport, Logistics, Field Service • Focus on developing eco systems – Systems Integration – Technology partners – VAR 2/28/2013 Copyright Appear, 2012 2013 48
- 49. The Appear Value Proposition • Future proof mobility platform – Cloud based – Enterprise focused – Social ready – Context aware • Ready-made solutions – Field Service – Transportation – Construction • Development environment – Cross-platform support – Native support 2/28/2013 Copyright Appear, 2012 2013 49
- 50. The 3 Key Pillars of Mobility • Cross Platform – Efficient support of heterogeneous devices and multiple operating systems – Enables “BYOD” (Bring Your Own Device) • Cloud Based – Cost-effective deployment and usage model based on cloud infrastructure – Easy back-end integration via secure gateway and connector libraries • Context Aware – Ergonomic, user friendly applications that respond to changes in user context – Intelligent business workflows that react in real time to resource location and availability 2/28/2013 Copyright Appear, 2012 2013 50
- 51. Visit the Appear Store • www.appearstore.com 2/28/2013 Copyright Appear, 2012 2013 51
- 52. Appear IQ 8 Mobility. Made simple. Thank You Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 52