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Peter Doolan
SVP Salesforce.com
Connect with your customers in a whole new way
Washington DC Enterprise Architecture
@peterdoolan
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
A Journey Through History
Gaius Plinius Secundus
A Journey Through History
Tiberius Julius Caesar
A Journey Through History
Aluminium
A Journey Through History
Napoleon III
Elected President in France's first ever popular vote in 1848
1864
The Aluminium “Twins”
In 1886, two young 23-year old inventors
simultaneously and independently filed their
patents for the production of aluminium: the
French Paul Héroult and the American
Charles Martin Hall
Aluminium & Innovation
• 1890 Switzerland Zéphir, first aluminium craft
• 1893 UK Eros Sculpture at Piccadilly Circus in London
• 1895 USA Defender, first boat made from aluminium, wins the
America’s Cup
• 1898 Italy Aluminium dome of San Gioacchino church in Roma
• 1899 France 100 km/h record by La Jamais Contente, an
electric car with an aluminium body
Aluminum Cap of the Washington Monument
November 1884, Tiffany's displayed the polished
aluminum pyramid for the benefit of "thousands
of New Yorkers who delighted in being able to
later say `I stepped over the top of the
Washington Monument
Technology is a resource-liberating
mechanism. It can make the once
scarce the now abundant.
Connect with your customers in a whole new way
From Here…
… To Here In A Single Generation
The Drumbeat Of Innovation Is Constant
“Someday, you’ll have to tell
your kids about phones that
had wires…and TVs that didn’t”
- Scott McNealy
#1 in Cloud Computing and CRM
#1 World’s #1
CRM
Cloud
Computing
2011
2012
2013
Market Leader
Enterprise,
MidMarket, SMB &
Sales Force Automation
Innovation
Enterprise Architecture For The Cloud Era
Enterprise Architecture Salesforce
Popular, modern
languages
Enterprise Architecture Salesforce
$6.8M
$17.2M
$26.7M
$35.0M
$43.4M
$6.4M
$10.1M
$13.0M
$14.1M
$17.1M
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Existing
Force.com
Current 5 yr TCO ~ $129M
Force.com 5 yr TCO ~ $ 61.2M
Development & Integration Factory Data Migration Factory Rollout & Deployment Factory
Enterprise Architecture Salesforce
Enterprise Architecture Salesforce
Acknowledgements
Abundance – The Future is Better Than You Think,
written by Dr. Peter H. Diamandis, X PRIZE
Foundation Chairman/CEO, and Steven Kotler,
Science Journalist.
Acknowledgements
Peter Coffee is an American computer specialist. He is best known
for his longtime role as a commentator for Ziff Davis, where he was
most recently Technology Editor for eWEEK until his departure for
salesforce.com in January 2007. He has twenty years' experience in
evaluating information technologies and practices as a developer,
consultant, educator, and internationally published author and
industry analyst.
Ad

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Enterprise Architecture Salesforce

  • 1. Peter Doolan SVP Salesforce.com Connect with your customers in a whole new way Washington DC Enterprise Architecture @peterdoolan
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. A Journey Through History Gaius Plinius Secundus
  • 4. A Journey Through History Tiberius Julius Caesar
  • 5. A Journey Through History Aluminium
  • 6. A Journey Through History Napoleon III Elected President in France's first ever popular vote in 1848
  • 8. The Aluminium “Twins” In 1886, two young 23-year old inventors simultaneously and independently filed their patents for the production of aluminium: the French Paul Héroult and the American Charles Martin Hall
  • 9. Aluminium & Innovation • 1890 Switzerland Zéphir, first aluminium craft • 1893 UK Eros Sculpture at Piccadilly Circus in London • 1895 USA Defender, first boat made from aluminium, wins the America’s Cup • 1898 Italy Aluminium dome of San Gioacchino church in Roma • 1899 France 100 km/h record by La Jamais Contente, an electric car with an aluminium body
  • 10. Aluminum Cap of the Washington Monument November 1884, Tiffany's displayed the polished aluminum pyramid for the benefit of "thousands of New Yorkers who delighted in being able to later say `I stepped over the top of the Washington Monument
  • 11. Technology is a resource-liberating mechanism. It can make the once scarce the now abundant.
  • 12. Connect with your customers in a whole new way
  • 14. … To Here In A Single Generation
  • 15. The Drumbeat Of Innovation Is Constant “Someday, you’ll have to tell your kids about phones that had wires…and TVs that didn’t” - Scott McNealy
  • 16. #1 in Cloud Computing and CRM #1 World’s #1 CRM Cloud Computing 2011 2012 2013 Market Leader Enterprise, MidMarket, SMB & Sales Force Automation Innovation
  • 21. $6.8M $17.2M $26.7M $35.0M $43.4M $6.4M $10.1M $13.0M $14.1M $17.1M Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Existing Force.com Current 5 yr TCO ~ $129M Force.com 5 yr TCO ~ $ 61.2M
  • 22. Development & Integration Factory Data Migration Factory Rollout & Deployment Factory
  • 25. Acknowledgements Abundance – The Future is Better Than You Think, written by Dr. Peter H. Diamandis, X PRIZE Foundation Chairman/CEO, and Steven Kotler, Science Journalist.
  • 26. Acknowledgements Peter Coffee is an American computer specialist. He is best known for his longtime role as a commentator for Ziff Davis, where he was most recently Technology Editor for eWEEK until his departure for salesforce.com in January 2007. He has twenty years' experience in evaluating information technologies and practices as a developer, consultant, educator, and internationally published author and industry analyst.

Editor's Notes

  • #17: Our customers have responded to our offerings with lots of enthusiasm. Our customers and their success have propelled us to be the world’s #1 CRM and #1 enterprise cloud computing vendor according to IDC and Gartner. And while we’re excited about our business momentum, our ongoing focus is grounded on a firm commitment to innovation and leadership. This is why in addition to being pleased with industry analyst recognition from IDC and Gartner, we’re particularly excited to be cited by Forbes Magazine as the world’s most innovative company for three years in a row. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Additional Context on accolades: Forbes “Most Innovative Companies in the World” is awarded to the company offering the most “Innovation Premium” - The Innovation Premium is a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results (new products, services and markets) . Members of the list must have $10 billion in market capitalization, spend at least 1% of their asset base on R&D and have seven years of public data. The FORTUNE World’s Most Admired Companies study surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within their industries and across industries. In Dec 2012, the Economist awarded salesforce.com and Marc Benioff the award for innovation in the process and service category Forbes “Best Companies to Work For” – salesforce.com was awarded #22 for 2013. The ranking of the top companies was determined by taking cumulative average ratings from the half-million employees who responded to the 18-question survey between Nov. 24, 2011 and Nov. 13, 2012. CRM Market Leader Awards: The Market Leader Awards rate the top five vendors in categories based on a composite score that includes revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.