The document discusses the differences between enterprise architecture (EA) and a collection of architectures in an enterprise. It argues that EA requires a top-down guidance framework to ensure the various architectures developed across an organization are coordinated and aligned. The key elements of an effective EA framework include a target vision, principles, governance, reference architectures, development approaches, and an evolution roadmap. The document also outlines the focus areas in each phase of the TOGAF architecture development method to help ensure successful adoption of EA in initiatives, programs and projects. Effective EA requires balancing top-down guidance with bottom-up flexibility for organic growth.