Enterprise Data Center and Cloud: "Efficiency, Speed, Disruption"

Editor's Notes

• #3: Digital transformation - the use of technology to radically improve performance or reach of enterprises — is changing the world. We are seeing an explosion of devices and mobile apps, and in data utilization. For example, IDC predicts that by 2017, there will be 3.6 billion global Internet users…more than ½ the world’s population. And those users are keeping busy, with 180B mobile apps, downloaded in 2015, a 233% increase over the year before. And the impact on data is enormous. IoE devices create 277 times the data vs. the end user, and by 2020, there will be more than 5000Gb (or 5TB+) of data for every person on Earth. And by 2018, 78% of workloads are expected to be processed in cloud data centers (does not mean public cloud…but more towards cloud native which we’ll cover). Meanwhile, the natural consequence of such explosive growth is a corresponding rise in the nature and magnitude of security threats, with 4.2 billion web filtering blocks per day being just the tip of the iceberg. This unprecedented growth in devices, mobile apps, data, use of cloud, and security risks are powering the disruption of traditional business models, forcing organizations to change their requirements for today’s and tomorrow’s business processes, architectures, and governance. The data center and cloud play a central role in how IT enables the business to turn the challenge of digital disruption into an opportunity. Additional Security factoids: (Source: Cisco Talos Security Intelligence and Research Group (Talos)) 1.1 Million Incoming Malware Samples Per Day, Increasing Daily 4.2 Billion Web Filtering Blocks Per Day 1 Billion Sender Base Reputation Queries Per Day   Sources: 277x Data Created by IoE devices v end – user – source: 2014 Cisco Global Cloud Index 78% workloads processed in Cloud DCs by 2018: source 2014 Cisco Global Cloud Index By 2020, there will be 5,200 GB of data for every person on Earth – source: 2012 Digital Universe Study conducted by IDC and sponsored by EMC (see: http://www.computerworld.com/article/2493701/data-center/by-2020--there-will-be-5-200-gb-of-data-for-every-person-on-earth.html) 180 billion mobile app downloads by 2015 – source: 2011 IDC Study: https://www.smaato.com/blog-180billiondownloads/  
• #4: So its just not about the DC any more …. The boundary is expanded by the cloud. Not necessarily architecturally but based on new biz models as LOB move aggressively in this direction. And very important is creating disruption… That opportunity lies in finding ways to disrupt or run the risk of being disrupted. However, for you to be able to stay ahead of disruption a broader perspective is required one that goes beyond the traditional data center model. We must now go beyond the data center, expanding its value into the cloud, as well as the edge and IoT. It’s a view not limited to just a network topology or architecture discussion, but rather, it is about the new business models made available to you by the cloud. And when it comes to the edge and IoT, we only have to look to the market to see where the opportunity lies. When we look at the true disruptors in the market, whether they be Uber, Spotify, Airbnb, or Stripe, they engage their customers at the edge of the network with smart applications that leverage disruptive technologies, data, mobility, and devices. But going beyond the data center also requires extending security. Organizations are under unrelenting attack, with security breaches happening every day from a global community of attackers targeting organizations of all sizes through a network perimeter that has large dissolved due to trends like mobility and BYOD. Security from the data center to the edge requires the protection against a wider array of attack vectors. To digitize your business processes and realize the IoE $19 trillion opportunity in value by 20201, you need to take advantage of this expanded landscape to drive business outcomes, thus requiring you to evolve architectures for infrastructure, development, and security, as well as business and governance models Additional Notes: The edge is defined as the IT boundary closest to the user.  In the past, this has been limited to the branch office.  While the branch (or retail store) is still critically important, the Internet of Things is changing that definition.  Now, the edge is often the IT boundary closest to the sensors, customers, security cameras and other devices that are feeding and processing information for either immediate use or analysis later. According to the Cisco 2015 Annual Security Report, malware is becoming increasingly sophisticated and elusive; cybercriminals are launching attacks through a variety of attack vectors including tools that users trust or viewed as benign; and targeted attacks are on the rise, creating a persistent, hidden presence within an organization and from which to execute their mission. Since 2009, we have seen a 66 percent compound annual growth rate of detected incidents. ________________________________________ 1 IoE research: http://ioeassessment.cisco.com/
• #5: All of this makes now for a very interesting playground…. New cloud native apps are on the rise right now…. You can expect to continue supporting traditional applications such as ERP, client/server, and CRM for many years to come (systems of record). But just as important, you should also recognize that the most innovative, agile, and disruptive applications are cloud-native, or born in and for the cloud (systems of engagement). They are different to legacy apps in that they are modular, designed for the mobile-cloud era, built around DevOps principles and utilize some of the technologies like OpenStack and Docker – also known as containers - spawned by open source communities. These applications are cheap to develop, massively scalable, and key enablers in the digitization of business processes in a mobile-centric world. But to be successful across the spectrum (from the data center to cloud and to the edge), you must first acknowledge that this is not a binary situation. In other words, this is not a question of “either…or.” With some traditional applications making the migration to cloud-native version, the situation really calls for a common infrastructure that can support a continuum of existing / traditional applications and new cloud native applications http://www.smartercomputingblog.com/smarter-computing/systems-of-engagement/ We are moving from a dependency on systems of record, where systems were designed around discrete pieces of information (“records”) to systems of engagement, which are more decentralized, incorporate technologies which encourage peer interactions, and often leverage cloud technologies to provide the capabilities to enable those interactions. For instance, what’s the value of a mobile engagement solution that doesn’t know the past records? The reality is that the current systems of record applications have to prepare for an onslaught of requests from new systems of engagement applications. It is imperative that organizations speedily adapt to meet these ever-changing demands. The IT resources must enable integration to the extent that it adds real value to the organizations. Hence, the vision of CIOs now is to modernize and transform the core systems and infrastructure to easily implement the new systems of engagement applications. Without a robust IT infrastructure, interfacing the new systems of engagement applications with systems of record will be a challenge. It is no longer an option to build the right IT infrastructure to successfully navigate the new paradigm that most companies are experiencing. http://insights.wired.com/profiles/blogs/systems-of-engagement-in-the-cloud-for-commerce#axzz3p1gtTHuo
• #6: But that’s not an easy task. ‘ Its not binary – its more of a continuum between these 2 clusters Hybrid, open source, growth, speed not just or only back office. Hi-light shadow it An an incredible set of complexities in place Think of this as ‘different clouds for different crowds’ Confronted by digital transformation, you recognize the need to innovate more, manage risk better, and establish more agility. However, you have to do this while simultaneously running the business and hitting regular performance goals. So whether you characterize them using Gartner’s “Bi-Modal IT” model or simply by their attributes, when it comes to talking about traditional and cloud native applications, it’s truly a tale of two ITs. On one hand, you have traditional investments in consolidation, virtualization, and similar initiatives to continually reduce risk and bring efficiency to data centers. You must support traditional systems of records and provide robust capabilities for business critical applications. This implies the need to ‘get it right’ by emphasizing high availability, stability, accuracy and predictability via highly efficient and repeatable processes (e.g., ITSM). Unfortunately, efficiency doesn’t necessarily equal speed. In other words, efficiency alone does not enable you to adequately support the unpredictability that is progressively associated with market disruptions. Therefore, a new mindset is required. And along with that an IT organizational profile and a set of supporting IT capabilities that are radically different. Agility and speed need to be emphasized. This is a world of DevOps, agile methods and microservices…a world of failing faster, but learning and moving to the next iteration to manage uncertainty…a world of the the new application developer playing a critical role in the consumption of cloud services as the enterprise moves to digitize their business and processes. If IT organizations fail to build their environments for speed, LOBs leaders and their developers will continue to go around IT to more easily and quickly access and/or develop those cloud native applications for their business needs and consequently give rise to Shadow IT.
• #7: So the challenge is…can you have the best of both worlds? …I must still be efficient. …but I also must be agile and provide services to stakeholders more quickly What if you were able to find the right combination that allows you to keep increasing the efficiency of your IT operations while investing in new IT capabilities that boost speed and agility…the right combination that allows you to create, nurture, and grow an organization that is better positioned to partner with the business to capitalize on and even initiate market disruption? In other words, what if you could drive both efficiency and speed and leverage disruption (or even be the disruptor) in the market?
• #8: New data from Cisco sponsored study to measure business outcomes. The real deal is the impact on the top line of the company – 10% revenue growth while tripling the ability to efficiently manage services for LOBs and stakeholders. The benefits of such a strategy are significant and measurable when it comes to the critical elements necessary to achieve your business outcomes For example, collaborating with IDC, we were able to examine those companies at the highest stages of cloud maturity and derived averages for their improvement in KPIs across a large number of organizations that IDC profiled. Companies saw improvements in: Efficiency when it comes to IT cost reduction and their ability to meet SLAs, Speed with accelerated provisioning of IT services, And finally, their ability to enable disruption by being able to invest in more strategic (and less routine and maintenance) projects to foster innovation and drive revenue growth. With 25% of organizations already having well-defined cloud strategies in place, your opportunity to lead is now, and you don’t want to get left behind. --- Definitions based on IDC’s taxonomy: IT Cost Reduction (including, technology, services, people) - Measurement (in %) of the reduction in IT operations costs. Ability to meet Service Level Agreements (SLAs) – Ability to put forward risk mitigation strategies. Measurement (in %) of the increase in meeting SLAs. Time to provision IT services (for internal users) – time required by IT to deploy servers and set up access for internal users in support of a new application. Measurement (in %) of the reduction in time. Revenue Growth - Ability of IT to help LOBs positively impact revenue growth - Measurement (in %) of the increase in revenue. Strategic Allocation of IT Budget - Ability to fund strategic versus routine/maintenance projects. Measurement of the increase of IT budget allocated for new projects.
• #9: So the question now is how do we get there? How do we move forward? What are the minimum IT capabilities needed? In the quest for efficiency, IT organizations have already invested in consolidation and virtualization. They next area of focus to drive efficiencies now is automation, meaning the ability to simplify and bring consistency to provisioning, improve workflows, and accelerate IT services lifecycles. And while automation’s sweet spot may start with efficiency, its function and impact needs to continually extend and evolve beyond the data center as we expand our playing field into cloud and to the edge and IoT. When it comes to speed, it’s a matter of delivering on the needs of stakeholders (such as LOB leaders and developers) in a timely fashion to help them stay ahead of market disruptions and capitalize on new opportunities faster. This requires support for flexible consumption models to deliver new IT and business services, whether sourced internally or externally. More IT shops are becoming “cloud brokers” of sorts cuz sales and marketing might need box.com, bring it under SSO, etc., to enable its use. And when it comes to disruption, the next wave of market disruption is coming from IoE/IoT applications and goes well beyond big data and enabling M2M communication. It requires a radically different shift in what we consider the traditional boundaries of IT organizations. With the right IT capabilities, information from the IoE can be turned into actions quickly, creating new and disruptive capabilities, richer and innovative experiences, and unprecedented economic opportunity. And finally, with the considerable complexity of today’s IT environment, especially when that environment includes public resources, its critical to ensure security is pervasive across the extended network. This is policy driven infrastructure that can help drive and embed security… So at a minimum, you need automation, support for flexible consumption models, edge/IoT applications, and security to make this combination of efficiency, speed, and disruption a reality. Note: The Internet of Everything (IoE) connects people, processes, data, and things, making network connections more relevant and valuable than ever before.
• #10: But why settle for only the bare minimum? And I think Cisco’s approach is to think a little bigger and broader in regard to the tenants of automation, flexible consumption on analytics. Beyond automation to a Policy Driven Integrated Infrastructure, where policy not only drives the automation of your data center, but can be extended as a cornerstone of your expansion into the cloud, leveraging the network to support your application and security requirements. Beyond just being flexible and accommodating of different consumption models to being able to support any consumption model…regardless of the application…regardless of which cloud…and always with security and data sovereignty in mind. With Cisco and our partners, you can match the right consumption model for each workload across the build to buy continuum, ranging from IT operated, to cloud managed, to public cloud. Beyond just edge/IoT applications to the more potent combination of edge/IoT applications and real time analytics to empower your applications by taking advantage of all your data from the data center to the edge. Organizations need intelligence in order to make decisions about their business. Analytics are required to gather this intelligence. Yet, the traditional approach of moving data to a centralized data store for analysis doesn’t work in today’s IoE world. Data is widely distributed, has a short shelf life, or there is just too much of it. Organizations need a new strategy that can get analytics to the data in order to turn data into valuable business insight in real time. Beyond security to security everywhere. We believe the most effective way to confront today’s dynamic threat landscape, evolving business models and considerable complexity is with security that is embedded into the intelligent network infrastructure, integrates with a rich ecosystem of applications and services, and is pervasive across the extended network - not just networks themselves but all endpoints, mobile and virtual, that extend to wherever employees are and wherever data is…from the beating heart of the enterprise data center out to the mobile endpoint and even into the factory floor.
• #11: How do we accomplish all of this…? Our Enterprise Data Center and Cloud Portfolio …with Cisco and our partners offering products, solutions, and services that span all the domains from data center to cloud and edge/IoT. To transform the Data Center, we enable a policy-driven infrastructure built around ACI, the programmable fabric, and the programmable network and delivered by our core trio of Cisco UCS, Cisco Nexus, and Cisco ONE to extend data center and cloud fabric., extend ACI policy-driven application profiles to automate provisioning of security in the data center, and ensure ACI becomes TrustSec aware providing software defined segmentation in the data center, and simplifying the provisioning and management of secure access to network services and applications. So that’s the infrastructure components.. With Cisco ONE Enterprise Cloud Suite, which includes Cisco Intercloud Fabric, Cisco offers the next step in cloud software necessary to help you move into private and hybrid clouds by securely expanding your IT assets beyond your premises while maximizing deployment choices, control, consistency, and compliance. When it comes to cloud, we offer a broad range of consumption models including cloud managed and public cloud options. Our portfolio offerings range from Cisco Metapod (a new way of building and using your private cloud infrastructure with management from the cloud, N9300s + UCS) to Cisco and Partner cloud services from the Intercloud, a globally connected network of clouds built by Cisco and our partners that delivers you unparalleled choice with compliance and control. And finally, as you move to the edge and the Internet of Things, Cisco Connected Analytics allows you to make the most of the intelligence inherent in all the data, from the data center to the edge. Cisco’s connected analytics strategy, sometimes referred to as Data Analytics 3.0, leverages our cloud, application delivery and emerging software defined infrastructure to push data analysis capabilities to the network edge. Additional Note: Cisco Connected Analytics gives organizations the tools to take on this data challenge directly. Each analytics package is designed to give organizations across industries access to real-time information, predictions, and trends that can have an immediate impact on their business. In conjunction with Connected Analytics, we offer data virtualization, sophisticated data analytics consulting, and data science services. All three offerings integrate seamlessly across Cisco infrastructure to help you instantly capture, analyze, and interpret critical data at the network edge.
• #12: Cisco’s strategy is, and has always been, around partnerships. We believe this provides the customer with the greatest flexibility and choice. In the data center and cloud world, that choice expands tremendously as does our ecosystem. Let’s start first with the applications partnerships. Cisco has deep partnerships and joint solutions with critical business application partners to best enable customers to run these applications either on-premises or in the cloud. For instance, Cisco and SAP enable customers to transition to HANA with the UCS Integrated infrastructures on-premises. We’ve also partnered with cloud providers who are certified by SAP for delivery of HANA in the cloud. Customers can choose. As Microsoft customers transition to Windows Server 2012 and SQL 2015, we have both on-premises solutions and are working with Microsoft Azure as part of the Intercloud ecosystem. Partnerships in Big Data and Analytics are driving the next wave of business innovations. Whether a customer is starting with Hadoop for data management, Informatica and Cisco Data Virtualization for data integration or are jumping into real-time or predictive analytics, Cisco has partnered with the very broad ecosystem to deliver optimized solutions that reduce risk, yield the best TCO and deliver business results faster. Applications are what is driving the Internet of Things. These apps will control the sensors, gather and potentially process data, and simplify the user and/or customer experience. Cisco is working with the partners that are helping drive new use cases across a wide range of verticals, including manufacturing, health-care and transportation. Finally, many application developers are simply looking for a platform on which to develop their apps. Whether they are using a DevOps model or simply a cloud development platform (on-premises or off), Cisco has solutions with the partners who enable those platforms. These applications will run on infrastructure. Customers today will choose whether that application will be owned and operated on-premises or in the cloud. More often, customers are looking for a mix of the two and the ability to move applications from the cloud back on-premises without incurring large re-platforming costs. In the data center, Cisco’s partnerships with storage vendors such as EMC, NetApp and IBM enable the portfolio of UCS Integrated Infrastructures, which accelerate the deployment and performance of any application. We’re also validated across operating systems (Microsoft, Red Hat) and hypervisors (VMware, Microsoft, Citrix, and Red Hat). Cisco has been a robust Cisco partner ecosystem of Intercloud partners. This ecosystem will allow customers to deploy or consume applications and data from the cloud while also moving the applications between their data centers and the public cloud.
• #13: With our portfolio and partner ecosystem, we bring you efficiency by going beyond automation to Policy Driven Integrated Infrastructure Cisco’s Policy Driven Integrated Infrastructure is powered at its core by Cisco ACI (APIC), Cisco UCS (UCS/M), and Cisco Nexus complemented by Cisco automation and cloud software. This combination not only brings streamlined provisioning, faster workflows, and accelerated lifecycles to the automation of the data center, but can be extended to drive the power of policy-based automation in other directions. Cisco’s Policy Driven Integrated Infrastructure brings to you the ability to build private clouds, to specify and automate security and compliance rules, to establish a common policy across your private and public cloud resources, and to offer customized experiences for your users and and devices at the edge. The power of policy, the portability of policy, moves the starting point of the discussion from the technology to new business models and how technology can be put to use to drive business value.
• #14: To support today’s continuum of applications ranging from traditional to cloud-native in a fast-moving market, you must be free to choose the optimal consumption model for each workload. In other words, to support a continuum of traditional and cloud native applications, you need a continuum of cloud consumption models that span the range from build to buy. With our portfolio and partner ecosystem, we bring you that continuum and resulting speed by supporting any cloud consumption model with security and data sovereignty. When it comes to consumption models, your preference when it comes to ownership, management, and location of the IT assets and data / applications will ultimately influence the cloud solution Cisco can help you build or buy. If you want to retain ownership over your IT assets, manage your own private cloud and keep the data on premises, we can help you with our data center and private/hybrid cloud infrastructure offerings. If you want to retain varying degrees of ownership of your IT assets while shifting management to a third party, Cisco offers a range of ways we can help, from our Cisco Metapod offering to on-demand private cloud services. And finally, if your consumption model of choice places ownership, management, and location of your IT assets with a third party, we offer cloud services from Cisco and our Intercloud partners. And across all consumption models, Cisco offers our Professional Services. Cisco brings you speed and agility by uniquely enabling you to act on your own choices and preferred ways of doing business, making the data center and cloud securely adapt to your consumption models and not the other way around. ----= Additional Notes: Cisco gives you tremendous flexibility regarding how you can consume Cloud solutions. Depending on your use case(s) you will have to decide three important elements: (1) Do you need/want to retain ownership of the IT assets associated with your Cloud project? (2) Do you want your IT organization to manage your Cloud environment? And (3) Do you prefer to keep the data and applications on-premises? These three elements: IT asset ownership, management of the environment and location of data will ultimately influence the Cloud solution Cisco can help you build or buy. For many businesses, deploying a private cloud environment for all their applications is not necessarily the best path. And IT transformation does not always equal ubiquitous adoption of private cloud in your environment. Furthermore, there are many varieties of private cloud deployment models, including internal private clouds, hosted or virtual private clouds, and managed or outsourced private clouds. Each of these deployment options has very different financial, organizational, and technological implications. For example, let’s take Private Cloud deployments. If you want to retain ownership over your IT assets, manage your own Private Cloud and keep the data on prem we can help you build your own private cloud. Conversely, if you want to retain ownership of your IT assets, and you prefer to have a third party manage your private cloud, Cisco can help you do that depending on your vendor preferences. In this case, your sensitive data remains on-prem. This is particularly important for some customers concerned about data privacy. We offer Managed services offerings for private cloud environments and Cloud managed private cloud offerings based on OpenStack such as Cisco OpenStack Private Cloud (ex MetaCloud) depending on your use cases. Hosted and virtual private cloud solutions are also growing in popularity. These models are well suited to support infrastructure-as-a-service (IaaS) testing and development use cases. With hosted and virtual private cloud solutions, standardized IT services can be efficiently deployed in the public cloud. For IaaS, this single-tenant approach is inherently more secure compared to the multitenant public cloud services that most public cloud providers typically offer.
• #15: The final phase of the “journey” is taking your optimized IT infrastructure and your choice of consumption model and applying that more directly to business problems and challenges with the efficiency and speed necessary to take advantage of disruption or be the disruptor yourself in the marketplace. And at the edge, this disruption is drive by applications, and one of the biggest opportunities for IT to add tremendous value, is around Big Data and Analytics.  It is important to note that this is an emerging area, so analytics is not the only value that can be provided at the edge, or realized through new and emerging applications – this is just one of the first and perhaps easiest to grasp. IoE presents tremendous opportunities for organizations to create new value, but capitalizing on this opportunity requires people to reevaluate and evolve how they approach analytics. The impact on application development and even business decisions becomes evident when you consider the possibilities of having access to all that data, whether stored or real-time. The ability to… Influence a business decision or make a prediction (using long-term data) Make a decision tomorrow (using short-term data) Make a decision NOW (using real-time data) Recall some of the stats early on the presentation – the amount of data measured per person, but also the speed at which IoT devices can generate data. So today, massive amounts of data are being created at the edge of the network and the traditional ways of doing analytics are no longer viable…You just can’t keep just moving massive amounts of data to centralized data stores – the data is changing too fast, there is a lot of data and it is too distributed…and there is too much of it. As a result, the next phase of analytics involves connecting data generated at the edge with data you store.
• #16: The definition of the network has changed over time to include more pieces of the infrastructure. Today we have what we call the extended network, which includes the data center, cloud, endpoints, mobile and IOT environments. You need points of presence across all to work in an integrated fashion to address the problem today’s threats. You need security that is both embedded into the intelligent network infrastructure and pervasive across the extended network. What does Security Everywhere mean? It means security that is visibility-driven, focused on threats, and a platform approach with: Sensors everywhere (i.e. telemetry, data, etc.) Enforcement Everywhere (i.e. controls and systemic response) Advanced Threat Protection across all attack vectors Only Cisco has… …the broadest scope of coverage from the network to the data center, cloud, branch and endpoints …unmatched visibility to see, control, and protect more as we ARE the network (Inbar to share more on that later) …integrated security across the extended network, sharing intelligence, information, and capabilities  …the most effective advanced threat prevention - before, during, and after an attack …Retrospective Security to detect and remediate threat even after attacks In addition to products, Cisco offers services to help solve customer problems, including Advisory Services, integration services, and managed services. What this brings Reduced complexity Easier deployment Lower acquisition and maintenance costs (licenses vs addition appliances) --- Additional Note: To counter the considerable complexity of today’s IT environments, Cisco embeds security into more control points across that extended network than ever before. Customers can maximize current and future investments by leveraging the Cisco intelligent network infrastructure already deployed to apply threat-centric security with FirePOWER, cloud web security or Advanced Malware Protection from the enterprise network to the data center, mobile, cloud, IoT, and endpoints. This means organizations can minimize complexity with security embedded into the intelligent network, delivering streamlined deployment and cost efficiencies.   Software Defined Segmentation: Customers can use Cisco TrustSec with Cisco Identity Services Engine (ISE) to divide the network into multiple logical zones (segments). Cisco TrustSec is a technology embedded in Cisco switches, routers, wireless LAN controllers and security devices. TrustSec interprets the ISE policy, classifies incoming traffic flows based on identity information, and enforces software-defined segmentation rules across the entire network. This policy grants the right levels of access to the right users/devices while preventing the lateral movement of network threats and, ultimately, limiting the impact of data breaches by containing threats through this software-defined network segmentation. Customers are able to use their existing investment in Cisco networking because Cisco TrustSec is already available in most switches, routers and firewalls and can be enabled without requiring any additional licensing. This allows customers to extend the visibility and threat detection capabilities from Network as a Sensor with Cisco ISE and Lancope StealthWatch into actual enforcement of security policies.
• #17: Cisco holds #1 or #2 market share positions in policy driven Infrastructure relevant market segments. In addition, we have a broad and growing ecosystem of business and technology partners whose innovation around Cisco’s market leading and open solutions drive business value for our customers. Cisco’s Market Leadership Cloud Applications • #1 in Web Conferencing SaaS (UC Applications Worldwide, Synergy Research Group, March 2015 • #3 in Worldwide Collaborative Applications Market for 2014 H1 (IDC Woldwide Semiannual Software Tracker 2014 H1, May 2014) Cloud Infrastructure • #1 in cloud infrastructure equipment market (Cloud Infrastructure Equipment, Synergy Research Group, March 2015) • #1 in hybrid cloud infrastructure equipment market (Cloud Infrastructure Equipment, Synergy Research Group, March 2015) • “Cisco received top overall score for strategy in “The Forrester Wave: Private Cloud Solutions, Q4 2103” by Forrester Research, Inc. • Cisco and our partners (VCE, NetApp, EMC) are the top three worldwide Integrated Infrastructure market sahre leaders, IDC Worldwide Integrated Infrastructure, 4QCY14 • A Gartner Magic Quadrant LEADER in MQ for Integrated Systems, June 2014 • #2 market share leader in the worldwide x86 blade server market (IDC Worldwide Quarterly Server Tracker 4Q 2014, March 2015) • 100+ world record benchmark results on Cisco UCS Cisco Partner Ecosystem for Cloud • 160 Cloud providers offering Cisco Powered cloud services offering 255 cloud services • Over 60 parters, 350 data centers across 50 countries in the continuously expanding Cisco Intercloud ecosystem Open Source and Open Standards • #1 contributoe to Neutron networking project of OpenStack • Cisco’s executive is vice-chair of OpenStack board • Contributor to OpenDaylight, Nova, Snort, ClamAV, Razorback • Member of Cloud Security Alliance and the Cloud Standards Customer Council Cloud Consulting Services • Cisco Professional Services a Major Player Worldwide (IDC, MarketScape: Worldwide Cloud Professional Services 2014 Vendor Analysis. August 2014) • #1 customer preference for provider of private/hybrid cloud services and cloud professional services (IDC, CloudView 2014: Overview of Results, December 2014)
• #21: That opportunity lies in businesses finding ways to disrupt or run the risk of being disrupted. However, for businesses to be able to stay ahead of disruption a broader perspective is required one that goes beyond the traditional data center model. We must now go beyond the data center to include the cloud, the edge and IoT. It’s a view not limited to just a network topology or architecture discussion, but rather, it is about new business models. When we look at the true disruptors in the market, whether they be Uber, Spotify, Airbnb, or Stripe, they all have a something in common, namely they run their business across all these domains. Yes, they engage their customers in new ways at the edge of the network (through disruptive technologies, applications, and devices), but their businesses are consistently underpinned by a solid foundation built on data centers and cloud. To leverage all of this new data, digitize their business processes, and realize the IoE $19 trillion opportunity in value by 20201, businesses need to take advantage of this expanded landscape, thus requiring IT to evolve architectures, business, and governance models ________________________________________ 1 IoE research: http://ioeassessment.cisco.com/
• #22: Cisco’s strategy is, and has always been, around partnerships. We believe this provides the customer with the greatest flexibility and choice. In the data center and cloud world, that choice expands tremendously as does our ecosystem. Let’s start first with the applications partnerships. Cisco has deep partnerships and joint solutions with critical business application partners to best enable customers to run these applications either on-premises or in the cloud. For instance, Cisco and SAP enable customers to transition to HANA with the UCS Integrated infrastructures on-premises. We’ve also partnered with cloud providers who are certified by SAP for delivery of HANA in the cloud. Customers can choose. As Microsoft customers transition to Windows Server 2012 and SQL 2015, we have both on-premises solutions and are working with Microsoft Azure as part of the Intercloud ecosystem. Partnerships in Big Data and Analytics are driving the next wave of business innovations. Whether a customer is starting with Hadoop for data management, Informatica and Cisco Data Virtualization for data integration or are jumping into real-time or predictive analytics, Cisco has partnered with the very broad ecosystem to deliver optimized solutions that reduce risk, yield the best TCO and deliver business results faster. Applications are what is driving the Internet of Things. These apps will control the sensors, gather and potentially process data, and simplify the user and/or customer experience. Cisco is working with the partners that are helping drive new use cases across a wide range of verticals, including manufacturing, health-care and transportation. Finally, many application developers are simply looking for a platform on which to develop their apps. Whether they are using a DevOps model or simply a cloud development platform (on-premises or off), Cisco has solutions with the partners who enable those platforms. These applications will run on infrastructure. Customers today will choose whether that application will be owned and operated on-premises or in the cloud. More often, customers are looking for a mix of the two and the ability to move applications from the cloud back on-premises without incurring large re-platforming costs. In the data center, Cisco’s partnerships with storage vendors such as EMC, NetApp and IBM enable the portfolio of UCS Integrated Infrastructures, which accelerate the deployment and performance of any application. We’re also validated across operating systems (Microsoft, Red Hat) and hypervisors (VMware, Microsoft, Citrix, and Red Hat). Cisco has been a robust ecosystem of cloud partners as part of the Intercloud ecosystem. This ecosystem will allow customers to deploy or consume applications and data from the cloud while also moving the applications between their data centers and the public cloud.