SQL Saturday 108 -- Enterprise Data Mining with SQL Server
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The document is a presentation by Mark Tabladillo on enterprise data mining with SQL Server, primarily focusing on SQL Server Management Studio (SSMS) and Business Intelligence Development Studio (BIDS). It discusses data mining fundamentals, tools supporting data mining such as SQL Server Integration Services (SSIS) and PowerShell, and showcases interactive demos using Microsoft's Contoso retail data. The presentation aims to guide SQL Server professionals on leveraging data mining for actionable business decisions.
SQL Saturday 108 -- Enterprise Data Mining with SQL Server
- 1. Enterprise Data Mining with SQL Server Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.com Blog http://marktab.net/datamining Twitter @marktabnet SQL Saturday 108 Redmond, WA February 25, 2012
- 3. About Mark Tabladillo 20 Years in Atlanta, Georgia Consulting since 1998; Incorporated 2003 Part-Time Faculty at University of Phoenix SAS and Microsoft Expert Presenter since 1998 at conferences like Microsoft TechEd and SAS Global Forum Taught statistics at undergraduate and graduate level Blog: http://marktab.net @MarkTabNet 3
- 4. Enterprise: Leaders of Leaders of Leaders
- 10. Definitions Phrase Goal “Data Mining” Inform actionable decisions “Machine Determine best performing Learning” algorithm
- 11. SQL Server 2008 R2: Physical and Logical
- 12. OLAP Engine Physical Architecture http://msdn.microso ft.com/en- us/library/ms17477 6.aspx
- 13. Analysis Services Logical Architecture http://msdn.microsoft.com/en-us/library/ms174587.aspx
- 14. Outline Contoso Retail and Fundamentals Enterprise-Level Data Mining Demo for SQL Server What is my next step?
- 15. What is Contoso Retail? Demonstration dataset for SQL Server Database Engine and Analysis Services http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a- 4a85-b611-b7df7dc909fc
- 16. What are the fundamentals? ‘Readin’ Arithmetic Reading ‘Ritin’ Writing ‘Rithmetic
- 17. What Enterprise Tools support Data Mining? SQL Server Management Studio (SSMS) Business Intelligence Development Studio (BIDS) SQL Server Integration Services (SSIS) PowerShell version 2
- 18. What Enterprise Tools support Data Mining? Data Mining SSMS SSIS PowerShell
- 21. Variable 0 1 2 3 4 5 6 7 Discretized Discretized Continuous Discrete
- 22. Variable 0 1 2 3 4 5 6 7 Discretized Discretized Continuous Discrete
- 23. Variable 0 1 2 3 4 5 6 7 Discretized Discretized Continuous Discrete
- 24. Variable 0 1 2 3 4 5 6 7 Discretized Discretized Continuous Discrete
- 25. Variable 0 1 2 3 4 5 6 7 Discretized Discretized Continuous Discrete
- 26. Documentation Data Mining Structures http://msdn.microsoft.com/en- us/library/cc645741.aspx http://msdn.microsoft.com/en- us/library/ms174757.aspx Data Mining Models http://msdn.microsoft.com/en- us/library/cc645779.aspx
- 27. Contoso Retail: Enterprise Data Mining Demonstration
- 28. What is my next step? SQL Server 2008 R2 Enterprise (includes database engine, Analysis Services, SSMS and BIDS) http://www.microsoft.com/sqlserver/2008/en/us/trial- software.aspx Microsoft Office 2010 Professional http://office.microsoft.com/en-us/try PowerShell 2.0 http://support.microsoft.com/kb/968929 Data Mining Portal and Blog http://www.marktab.net
- 32. Conclusion Data mining leaders can tackle enterprise data mining challenges with SQL Server Management Studio Business Intelligence Development Studio PowerShell version 2 Become leaders of leaders of leaders
- 33. Where Can I Find More Information? http://marktab.net Data Mining Resource http://marktab.net/datamining Data Mining Blog http://sqlserverdatamining.com SQL Server Data Mining http://technet.microsoft.com Microsoft’s TechNet
- 34. Graphics Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All rights reserved. Used with permission.
- 35. Abstract This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS. 35