1. The document provides questions to help narrow the focus when selecting a business product or service. It lists important factors to consider like financial gain, costs, demand, and supply sources.
2. A good product must meet customer needs by solving a problem. The business should understand how the product benefits customers by reducing time, effort or expenses.
3. Entrepreneurs must evaluate if they have the capability, resources, and time to produce the product at the necessary scale should demand increase. Many fail by taking on more than they can handle.