Ericsson Mobility Report June 2015 and the Road to 5G
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The document summarizes key projections from Ericsson's 8th Mobility Report. It finds that by 2020: - There will be 9.2 billion mobile subscriptions worldwide, with 85% for mobile broadband. - Video traffic will drive a 9-fold increase in mobile data traffic from 2014-2020. - 5G networks will begin commercial deployment. - Over 70% of the world's population will be covered by LTE networks.
Ericsson Mobility Report June 2015 and the Road to 5G
- 1. Maria Boura Head of Strategy, Marketing & Communications, South East Europe Ericsson Media Briefing Athens, June 18, 2015
- 2. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 2 Todayās agenda The Road to 5G 8th Ericsson Mobility Report
- 3. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 3 1/2Video will generate half of mobile data traffic LTE subscriptions growth will exceed 80%, exceeding 800 million More people will watch streamed on-demand video than broadcast TV on a weekly basis >80% This yearā¦ World mobile broadband coverage will be above 70% >70%
- 4. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 6 90% of the worldĀ“s population will have a mobile phone by 2020 ā¢ 9.2 Billion mobile subscriptions by the end of 2020 ā¢ 85% of mobile subscriptions will be for mobile broadband by the end of 2020
- 5. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 7 Subscription outlook ā growth in hspa and LTE In 2020: āŗ 9.2 billion mobile subscriptions āŗ 3.7 billion LTE subscriptions āŗ 3.8 billion WCDMA/GSM subscriptions āŗ 5G will be commercially deployed
- 6. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 8 Smartphones subscriptions set to more than double by 2020
- 7. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 9 Mobile Traffic Update q1 2015 Global total monthly traffic in mobile networks, 2010-Q1 2015 āŗ Note: Based on actual measurements. āŗ Traffic does not include DVB-H, Wi-Fi, or Mobile WiMax. Voice does not include VoIP. āŗ YoY: 55% growth in mobile data traffic āŗ QoQ: 12% growth in mobile data traffic
- 8. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 10 9 times Mobile data Traffic by end of 2020 4.2 GB 1.9 GB 1.0 GB Monthly consumption per device type 17.3 GB 8.4 GB 4.9 GB 2014 2020
- 9. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 11 Smartphone data traffic Regional āŗ More smartphone subscriptions āŗ More traffic per smartphone āŗ Monthly smartphone consumption/subscription by 2020 ā NA: 14 GB ā WE: 9.5 GB ā APAC: 4 GB
- 10. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 13 13X more video traffic in 2020 22X
- 11. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 15 Top 25 app usage in three countries App time that users in each country spend using the top 25 apps (i.e. not all apps) āŗ In the US, around 13 percent of app time is spent streaming video, while in Russia and Sweden it is half that. āŗ Social networking is significant in all three countries. āŗ āRussia stands out, with users spending more than 40 percent of app time on social networks. Russia is also notable for high levels of navigation app use, and the variety of such services available. āŗ Swedes spend a greater percentage of app time communicating.
- 12. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 16 Connected devices āŗ Growth in the number of connected devices is accelerating, driven by growing range of applications and business models, supported by falling modem costs āŗ 13.5 billion connected devices in 2014 āŗ 26 billion connected devices by 2020, confirming we are well on the way to reaching our vision of 50 billion connected devices
- 13. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 17 population Coverage āŗ Around 90% of worldĀ“s population covered by WCDMA/HSPA in 2020 āŗ More than 70% of worldās population covered by LTE in 2020
- 14. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 19 LTE network status
- 15. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 21 The digital signatures of sport Football world championships 2014 āŗ Activities like real-time viewing, sharing results and social networking have become integral parts of sports events, enabling them to become digital experiences āŗ The network challenge āŗ Mobile traffic patterns āŗ Consumer behavior patterns āŗ Connection types āŗ Network loads
- 16. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 23 Beyond average data consumption āŗ Compares subscriber and traffic shares, as well as the application mix for different subscriber clusters in advanced mobile broadband markets. Mobile services consumption patterns of subscribers differ a lot for different monthly usage clusters. āŗ In many mobile networks a significant proportion of traffic is generated by a limited number of users. The top 10 percent users generate around 55 percent of the traffic and 20 percent of users generate around 70 percent
- 17. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 24 Beyond average data consumption āŗ Social networking, web browsing and audio traffic share is highest in medium groups, while the shift to video as the dominant traffic is apparent in the heavy user group. Video is dominant among heavy and power users, representing almost 70 percent of traffic āŗ Heavy data users, those who consume more than 10 GB per month, share of video consumption is as high as 70% of their total data consumption. They watch around 1 hour video per day on average, which is 20 times more than an average user
- 18. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 25 Screen size matters āŗ Screen size, resolution and display clarity are important factors influencing the mobile user experience and affecting the extent to which various services are used āŗ Small screens could be a barrier for web browsing and social networking due to, for example, the inconvenience of reading and writing on smaller screens. However, too large a screen also decreases usage. . āŗ Video consumption on tablets is 50 to 70 percent higher on average compared to usage on phablets. āŗ Average tablet user spends 50 percent more time watching videos online than average mobile broadband users .
- 19. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 26 Todayās agenda The Road to 5G 8th Ericsson Mobility Report
- 20. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 27 wireless access generations
- 21. 5G
- 22. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 30 IOT setting divergent NW requirements 5G use case families and related examples, 5G White Paper by NGMN Alliance
- 23. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 32 One network ā multiple industries @ A common network platform with Dynamic and Secure Network Slices Ā© Telefonaktiebolaget LM Ericsson 2015 | Ericsson Internal | MWC March 2015 | Page 32
- 24. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 33 Source: METIS performance requirements 10-100X End-user Data Rates 5X Lower Latency 10-100X Connected Devices 10X Battery Life 1000X Mobile Data Volumes Critical Communications Intelligent Transport Systems Massive Communications Connected Sensors <5ms e2e delay 99.999% transmission reliability 500Kmph relative velocity >10yrs battery lifetime >80% cost reduction 20dB better coverage Extreme availability Scalability and flexibility Ā© Telefonaktiebolaget LM Ericsson 2015 | Ericsson Internal | MWC March 2015 | Page 33
- 25. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 35 Building 5g Platform for 50 Billion Open Innovation Global developments Global standard Milestones every year Research & Development 5G System View One Network ā Multiple Industries Industry Journey Technology Evolution Ā© Telefonaktiebolaget LM Ericsson 2015 | Ericsson Internal | MWC March 2015 | Page 35
- 26. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 37 Ericsson Driving 5g in the industry Global engagement for Global Standard Technology Leadership in all 5G domains Engaging in Automation & Transport Verticals Experience from Four Generations We will make it work. As always.
- 27. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 38 5G radio test bed July 2014, >5 Gbps
- 28. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 39 āŗ Want to experience 5 gigabit/ second over the air? āŗ A live demonstration with the 5G test mobile in place was available in Barcelona. 5G Radio TEST BED
- 29. Public | Ā© Ericsson AB 2015 | 2015-06-16 | Page 41 2020 highlights 9.2 Billion 7.7 Billion>2X 9X Mobile Subscriptions MBB Subscriptions Smartphone Subscriptions (2.7B) Mobile Data Traffic driven by Video 90%, >70% WCDMA/HSPA LTE Ā© Telefonaktiebolaget LM Ericsson 2015 | Ericsson Internal | MWC March 2015 | Page 41 Population Coverage 70% of the worldās population will have a smartphone āAlready today, users expect fast and reliable mobile access, wherever they go. They want sufficient app coverageā