Esri News for State & Local Government newsletter

NACo Improves Communication
by Creating Maps in Excel
Esri Maps for Office Makes Spreadsheet Data Stand Out
By Karen Richardson, Esri Writer
Staff members at the National Association of
Counties (NACo) are making maps in Excel
spreadsheets to improve communication with
the federal government. Maps get the or-
ganization’s points across effectively so federal
agencies quickly see NACo as a partner they can
depend on to provide information that supports
better decisions.
NACo is the only national organization that
represents county governments in the United
States. The organization was founded in 1935 and
provides essential services to the nation’s 3,069
counties. In addition to advancing issues with
a unified voice before the federal government,
NACo improves the public’s understanding of
county government, assists counties in finding and
sharing innovative solutions through education
and research, and provides value-added services
to save counties and taxpayers money.
A New Chapter
When Matt Chase was selected as the new
executive director in July 2012 to promote coun-
ties and county issues, he didn’t have a technical
background in GIS. That, however, didn’t stop
him from using interactive maps on his iPad
during executive board meetings.
Bert Jarreau, NACo’s chief innovation officer,
and his staff have been using Esri Maps for Office
to create maps in Excel that support Chase’s
endeavors. Like Chase, Jarreau did not have a
background in mapping or GIS.
“It’s been trial and error for us,” said Jarreau.
“We’ve been creating the how-to book as we
go along—understanding what a basemap is
 A Look at the Number of Counties That Belong to NACo continued on page 8
 Counties That Take Advantage of Payment in Lieu of Taxes Funding
for State & Local Government Summer 2013
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Summer 2013
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2 Esri News for State & Local Government Summer 2013
Contents
Cover
1 NACo Improves Communication by Creating Maps in Excel
Case Study
4 “If You Build It, They Will Become Aware”
6 Better than Scratch
9 Making a Game of Bicycle Commuting
Esri News
10 Esri Online
10 2013 Esri Partner Conference Award Winners
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“If You Build It, They Will Become Aware”
Integrated Web Map Aids Hurricane Sandy Relief Efforts
By Jessica Wyland, Esri
private surveyors, and local assessors. Bundra
quickly updated the map—known officially
as the TRMUA GIS map. He added poststorm
satellite imagery from the National Oceanic
and Atmospheric Administration (NOAA)
along with current floodplain delineations and
Sandy high-water mark data from the Federal
Emergency Management Agency (FEMA).
Anyone who needed to quickly get an
accurate picture of the Sandy situation could
click to the TRMUA GIS map. Bundra built it,
and people did come. Police and fire fighters
came to determine where to deploy resources.
Electric, gas, and water companies came
to decide where to start restoring services.
Homeowners, evacuated and eager to survey
the damage to their property, came to look
at before-and-after aerial photos. And, as
Bundra predicted, people most definitely did
become aware.
“The map served as a valuable resource for
the police department after Sandy,” said Mike
Burke, IT and 911 coordinator for Toms River
Police Department. “We relied on that visual
representation—the before-and-after layers—
to set up security perimeters and determine
where to place cement barriers.”
Since the TRMUA GIS map was built on the
Esri ArcGIS platform and hosted by Amazon
Web Services, it provides virtually unlimited
power for analysis, collaboration, and spatial
data processing. For example, following the
storm, many outside contractors arrived on
the shores of New Jersey to restore the
region’s infrastructure. One group in particular
consisted of engineers who needed to figure
out the best plan for repaving roads. The
TRMUA GIS map helped them find their way
around unfamiliar areas. They were able to
use the map to locate important elements
such as parcels, street addresses, hydrants,
and underground utilities.
In the weeks and months following Sandy,
the map continued to help. Utilities used it to
review parcel polygons on the barrier islands
to identify houses and neighborhoods that
were destroyed so the impacted ratepayers
would not be charged for the year 2013. The
map’s links to FEMA flood advisory maps
It started as a free, public sewer infrastructure
map for Toms River, New Jersey. Len Bundra,
IT and GIS director for Toms River Municipal
Utilities Authority (TRMUA), built it in 2004.
Then, he kept adding layers. He added aerial
imagery, parcel data, and information from
agencies such as the New Jersey Department
of Transportation, the US Department of
 NOAA Imagery for the Barrier Island Areas of Toms River—Top Image Shows before Sandy;
Bottom Image Shows after Sandy
Agriculture, and the US Census Bureau. Bundra
had one belief in mind: “If you build it, they
will become aware.”
He was right.
When Hurricane Sandy hit the East Coast
of the United States in October 2012, the map
was suddenly the go-to information source for
emergency responders, utilities, public works,

are helping affected townships adopt a new
flood insurance risk map. Bundra also recently
added a layer to show houses that are slated
for demolition and/or labeled uninhabitable
to advise citizens and utility companies on
where to focus rebuilding infrastructure.
For Bundra’s own company, the TRMUA GIS
map has continued to serve as a hub.
“Simply stated, the Toms River MUA GIS
map is a comprehensive, one-stop shopping
database of all useful pieces of information for
everyone within the MUA, as well as contrac-
tors, plumbers, consultants, and more,” said
Nicholas Otten, authority engineer for Toms
River Municipal Utilities Authority. “All various
pieces of data are centralized and accessible
by every MUA department within the office or
in the field.”
Before Bundra created the map, Otten said
TRMUA engineers had to sift through a room
of drawers with thousands of engineering
drawings for information or request data from
other departments or agencies. Often, they
would have to send out crews for field visits.
Now, everything they need is on the computer
screen with an aerial basemap.
Otten says he can now view maps of all
430 miles of pipe, 9,600 manholes, and 18 pump
stations, along with all attributes. At a glance,
he can see whether a pipe or manhole has
been inspected or rehabilitated and then
simply click to view an inspection report or
video. He can access various aerial maps,
including posthurricane Sandy and aerial
basemaps from as far back as 1930. He can
tell when a service lateral has been cut and
capped and see the triangulated location
sketch of the curb cleanout.
The map shows all billing information, in-
cluding the recorded number of fixtures within
a building. It also shows pump station data; the
number of connections flowing to the station;
and hundreds of pages of data on emergency
generators, wiring diagrams, pertinent engi-
neering drawings, and pump curves.
“With a few clicks, I am also able to generate
specific reports,” Otten said. “With GIS, I can
determine the approximate average flow within
any given pipe segment. I can list pipes and
manholes by name. I can find the names and
mailing addresses of property owners within
200 feet of one of our construction projects.”
History of GIS at Toms River MUA
Toms River MUA began its GIS work in 2005 in
an effort to assemble 40 years of paper plans
and files into a centralized mapping interface.
The system was built by in-house staff without
the use of any outside consultants, and it was
completed within two years.
All 9,600 of the MUA’s sewer manholes had
exact coordinates verified in the field using
submeter GPS units. More than 600,000 line
and manhole attributes were entered into
an Esri geodatabase from more than 3,000
engineering plans.
In addition, an entire GIS parcel basemap
was created from scratch to include additional
 There are 2,558 points hyperlinked to post-Sandy aerial oblique photographs from Civil Air
Patrol added to the TRMUA GIS map.
elements not typically found on the tax maps.
For example, 3,000 individual condo units and
all major apartment buildings were added to
the basemap, which was then aligned to New
Jersey State and US Geological Survey (USGS)
orthophotography.
The system is now available for all MUA
office staff across an internal network and to
all field staff via ruggedized laptop units.
“The GIS has increased operational ef-
ficiencies across all departments by allowing
instantaneous access to data that previously
had to be searched for among reams of paper
files and plans,” Bundra said. “The GIS
also allows our field crews access to all the
information they need to quickly assess and
properly address emergency situations.”
Case Study
5Summer 2013 esri.com/localgov

Better than Scratch
Use Configurable ArcGIS Applications to Get Results Quickly
By Matthew DeMeritt, Esri Writer
A Quick Solution
Since 1999, the GIS division of the City of Fort Lauderdale has delivered
geospatial services internally to city staff. With a population of more
than 168,000, Fort Lauderdale is the largest city in Broward County.
Recently, to meet growing demand by public and internal customers
for increased transparency and additional services, the division began
investigating the templates and applications available from the ArcGIS
for Local Government resource center.
GIS manager Ian Wint and his staff discovered that simply by con-
figuring the templates, the city could rapidly expand its collection of
mapping applications in a fraction of the time that it would take if the
city developed web maps from scratch.
The city’s aging Parks and Recreation application, based on ArcIMS
technology, was selected as the initial project. Residents value the
park system, and proximity to a neighborhood park positively affects
property values. Within a week, Fort Lauderdale’s GIS division had
migrated its old Parks and Recreation database schema over to the
new information model and stood up the Park and Recreation Finder,
which lets residents find nearby parks, either by address or current
location or by activity (such as basketball).
Inspired by that fast turnaround, staff members began replacing
other dated and slow-running web maps. Rather than moving every-
thing over at once, the templates from the resource center allowed Fort
Lauderdale to take a one-at-a-time approach.
“The gradual method of improving our services with increased qual-
ity and speed was a huge appeal,” said Wint. “The templates allowed
us to add new services to our application gallery at a comfortable pace
without the risk of biting off more than we could chew.”
What do Fort Lauderdale, Florida; Lake County, Florida; and Cabarrus
County, North Carolina, have in common? All three local govern-
ments saved time and money by implementing Esri’s ArcGIS for Local
Government maps and applications instead of developing those
applications from scratch.
Esri’s ArcGIS for Local Government maps and applications offer
quick and configurable solutions for common web mapping needs. An
attractive alternative to creating new services from the ground up, they
can refine internal workflows and provide new services to the public. All
of the nearly 100 applications can be downloaded at no charge from
the ArcGIS for Local Government resource center and are built on the
Local Government Information Model.
 With the Park and Recreation Finder application, residents can find a
park that is nearby or that has activities of interest to them.
 Using Lake County’s My Public Services application, residents can find
information on everything from trash pickup to nearby health facilities.
“The gradual method of improving
our services with increased quality
and speed was a huge appeal.”
Ian Wint, GIS Manager
GIS Division of the City of Fort Lauderdale

Since publishing its Park and Recreation Finder application, Fort
Lauderdale GIS has added several new applications based on ArcGIS
for Local Government to its existing web mapping application gallery,
and more applications are planned.
Minimizing Development Time
Lake County, Florida, needed a better way to inform both new and
part-time residents about county services. It is the home of more than
1,400 named lakes and more than 300,000 residents. Although some
information had been available on the county’s interactive map, the GIS
division wanted to provide applications that addressed specific needs.
Lake County’s GIS programmer/systems coordinator Keyetta
Jackson heard about Esri’s local government preconfigured ap-
plications at a local user group meeting. She downloaded the My
Government Services template from ArcGIS Online and, after up-
dating the county database to conform to Esri’s Local Government
Information Model, had a new Public Services application published on
Lake County’s website in less than a week.
“The Public Services page works better than we imagined,” said
Jackson. “It provides our customers with a nice-looking interactive dis-
play, intuitive controls, and a scrolling window showing all the available
services.”
Depending on the type of service, each tab includes contact infor-
mation, driving distance, and links to websites of the particular service
provider.
“The beauty of the template is that it minimizes development
time,” said Jackson. “I would have spent hours just making design
decisions and developing my own code.” Developers can still modify
the modules for a custom appearance as they see fit. For instance,
Lake County’s page also displays nongovernmental services, such as
hospitals and health facilities.
Lake County next added the Parks Finder application and plans to
eventually create other specialized maps based on the applications
in the Esri Local Government Maps and Apps Gallery. The gallery
contains a variety of focused web maps. “The Public Services and Parks
and Rec pages are just the beginning,” said Jackson. “Being able to
individually improve our services with existing assets is a huge benefit.”
Eliminating Calls
Voters need to know where to vote. With an estimated population of
more than 180,000, that meant a lot of calls to the Cabarrus County
Board of Elections office. To reduce the number of calls, members of
the GIS staff at Cabarrus County, North Carolina, implemented Esri’s
Polling Place Locator template.
While visiting the county, Esri developers had demonstrated ArcGIS
for Local Government templates, that can be used to rapidly create
focused applications. With major elections approaching, the polling
place locator—which helps voters by identifying their polling place—
seemed an obvious choice as the first application to implement.
“Within a week of discussing how we could improve our service,
we were demonstrating the completed application to our Board of
Elections,” said Zachary Woolard, GIS administrator for the county.
“Starting from the ground up with no framework or guidance would
have taken much more time and considerable effort to get the data to
display on the map.”
The HTML-responsive design of the Polling Place Locator template
also allowed Cabarrus County to deploy the application in the iTunes
and Google Play stores.
Since publishing the application in 2012, the county has experienced
a significant drop in the number of phone calls received by the Board
of Elections. The application, which was both successful and relatively
easy to stand up, encouraged the county to publish the Parks Finder
application and a maps and applications gallery page.
Woolard advises developers who are considering implementing
these templates to learn the Local Government Information Model
schema. “Studying the requirements of the local government model
pays off in getting quick project turnarounds,” he said. “That’s fairly
easy to do compared to starting a project from scratch. From there, it’s
just plug and play.”
Getting Results
All three local governments created polished, responsive applications
that meet specific needs in a short time frame. See what resources are
available and get started by visiting facilities.arcgis.com/communities/
local-government.
To learn how the ArcGIS Data Interoperability extension can
streamline migration to the Local Government Information Model,
see “Making Data Fit the Community Maps Program: Migrating to
the Local Government Information Model” in the Winter 2013 issue of
ArcUser.
 Cabarrus County’s Election Polling Place Finder gives the location,
hours, accessibility, contact, and other information for each polling
place, eliminating countless phone calls to the offices of the Board of
Elections.
Case Study

and which ones should be made available for our staff once they are
unleashed to create their own maps. It’s been such an eye-opening ex-
perience to discover what we really have available in our data. We can’t
wait to train the rest of the staff so they can use this powerful tool.”
From Healthcare to Membership Data
America’s county governments deliver healthcare directly through
public hospitals, clinics, nursing homes, and other settings, as well as
protect the public through local health departments. Counties also
contribute to the nonfederal share for certain Medicaid services and
provide health benefits to the nearly three million county workers and
their retirees nationwide.
Jarreau’s team created an interactive map that displayed where
hospitals and nursing homes were located in each county. With this
interactive map, Chase was able to explore data with executives from
the United States Department of Health and Human Services, which
facilitated better discussions about health care initiatives.
Another map was created to show which counties were represented
at NACo annual conferences. This data had been collected over a
number of years, but there had never been a way to understand the
trends in the data before. By mapping the information, the staff was
able to see how the makeup of attendees had changed over time.
The annual conference map also showed how many counties took
part in various NACo programs, such as dental discount cards, and
federal funding, such as payment in lieu of taxes (PILT). PILT is a federal
program that compensates county governments for the tax revenue
that is lost from land that’s owned by the federal government. An
example is a national park. While county governments still maintain
the expense of infrastructure and services for these areas, they don’t
receive a benefit from taxes for their programs.
“This was really educational for our members,” said Jarreau. “While
many had thought participation in PILT was more of a western phe-
nomenon, there were actually a lot of eastern and southern counties
that also were part of the program. This is just one of the things we
discovered when we were able to look at the data on a map. We can’t
wait to see what else we uncover.”
For more information, contact
Bert Jarreau, chief innovation officer,
NACo, at bjarreau@naco.org.
Make Maps Directly in Excel
Esri Maps for Office is a downloadable add-in for Microsoft Office
2010 that helps organizations make better decisions through
location analytics. Interactive maps can be added to Microsoft
PowerPoint presentations or shared through Esri’s cloud mapping
platform, ArcGIS Online. Maps shared through ArcGIS Online are
accessible throughout an organization and available for embedding
into mobile or web applications.
Through tight integration of Esri Maps for Office with ArcGIS
Online, users can access a variety of background maps, includ-
ing street, satellite, and topographic maps. These maps can also
reuse and incorporate any other map their organization provides
access to, as well as tens of thousands of maps published by Esri’s
worldwide user community.
Creating interactive maps of Excel data is simple. Maps can
display locations (e.g., addresses, sites by map coordinates, facili-
ties, businesses, opportunities, distribution points) and geographic
data, such as color-coded maps of enrollment by state.
All that’s needed to get started using Esri Maps for Office is an
ArcGIS Online paid or trial subscription, along with Microsoft Office
2010 or later. Esri Maps for Office is available as a free download to
organizations with ArcGIS Online subscriptions.
For more information on Esri Maps for
Office, visit esri.com/maps4office.
 Addresses can be easily mapped in Excel.
NACo Improves Communication
by Creating Maps in Excel continued from cover

Making a Map Game of Bicycle Commuting
Greater Redmond Transportation Management Association Generates Enthusiasm
RideAmigos provided a map specifically for participants so they could
visualize their trip and mileage statistics.
GRTMA also learned how far the participants normally drive to
work. The organization used that information to show participants
the amount of pollution they reduced and gas savings to encourage
participants to extend their bike commutes beyond the competition.
For more information, contact Jeffrey
Chernick at jeff@rideamigos.com.
Redmond, Washington, 16 miles east of Seattle, is well-known as the
home of Microsoft. It is also home to an active bicycling community.
Known as the Bicycle Capital of the Northwest, the city hosts Redmond
Derby Days each year, the nation’s longest-running bicycle race.
Seven years ago, the Greater Redmond Transportation Management
Association (GRTMA) began Tour de Redmond, a commuter bicycle
challenge that encourages participating companies’ employees to bike
to work. The competition has had an estimated 900 participants, which
requires extensive preparation and excellent execution. Until last year,
it struggled to organize participant information.
At several points in the event’s history, participants had to report
their mileage in spreadsheets, a process that was labor intensive
for participants and GRTMA staff and prone to error. The electronic
systems GRTMA tried weren’t much better.
“The programmers could never quite get it right, and that created all
kinds of havoc for us,” said Linda Ballew, executive director, GRTMA.
Luckily, Ballew saw Jeffrey Chernick, chief executive officer of
Esri partner RideAmigos, making a presentation at a conference a
few months before the 2012 Tour de Redmond began. RideAmigos
technology provides online resources and maps that make it easy for
commuters to find car pools and vanpools or determine times and
routes for biking or public transportation. The solutions also create
friendly competition among commuters with prizes for those who take
the most trips with alternative transportation.
“Lightbulbs started going off in my head,” said Ballew. “I told him
he had just made everything I’d ever seen for tracking and monitoring
people obsolete. Then I asked him if it would be possible to use just
the team portion of his program for a bicycle challenge.”
GRTMA used the gaming, rewards, and tracking module from
RideAmigos to create a website where participants could log their trips
and miles. Participants in the eight-week-long event could see their
individual trip and mileage statistics as well as a leaderboard with rank-
ings for teams and individual riders.
“When you start correlating trip logs with ranking, you start making
it user versus user, team versus team, company versus company, and
all of a sudden it becomes a game, and that’s what drives the sticki-
ness factor,” said Chernick. “People get into it, and instead of doing it
because their boss tells them to, they do it because they want to get
points and take the lead.”
In addition to the thrill of attaining a number-one ranking, partici-
pants were competing for prizes including trophies, cash awards, and
REI gift certificates.
For the GRTMA, RideAmigos combined bike commuter data with
existing bike infrastructure data, such as bike lane locations, on a map
to help the association understand which resources riders were using
and drive smarter decisions about managing and creating this kind
of infrastructure. For example, seeing where there are heavy concen-
trations of bike commuters indicates good areas for adding bicycle
lanes. The interactive map showed the GRTMA where participants
were concentrated across the area as well as employer participation.
 A map showed GRTMA the areas where bike commuters were
concentrated.
 Each bicyclist could easily log trips and see ranking, total miles and
trips, and a leaderboard online.
Case Study

Find ArcGIS for Local Government
Resources on GitHub
To make it easier for developers to access the code
base for the growing collection of ArcGIS for Local
Government applications and add-ins, Esri launched a
series of GitHub repositories to share source code for
web, desktop, and mobile content. Esri will continue
to ship supported versions of the ArcGIS for Local
Government maps and apps via ArcGIS.com along with
this new channel for its developer community.
https://github.com/Esri
Get the Latest Esri UC News
The 2013 Esri International User Conference (Esri UC)
is almost here. Geospatial enthusiasts from around
the world will gather in San Diego, California, July
8–12 to learn about the latest trends, technology,
and implementations. Follow these sources to stay
connected with Esri UC news:
•• Esri.com/ucnews
•• Twitter.com/esriuc
•• Facebook.com/esriuc
•• Plus.google.com/+esri
Esri Online 2013 Esri Partner
Conference Award Winners
At the 2013 Esri Partner Conference, Esri acknowledged several organizations
for innovative uses of the ArcGIS platform’s latest features. The following award
winners are taking geographic visualization to a higher level:
Best New Partner
MindMixer
Mindmixer.com
Public-Facing Web Application
Data Transfer Solutions—WildfireMaps.com
www.dtsgis.com
Internal Workflow Web Application
Accela—Accela Automation
www.accela.com
Innovation Application
RideAmigos
www.rideamigoscorp.com
Mobile Application
NISC—iVUE App Suite
www.nisc.coop/ivue
Stand-alone Desktop Application (Runtime)
Blue Dot Solutions—Cyan Patrol Inspections
www.bluedotsolutions.com
ArcGIS for Desktop Application
Dig-Smart—Dig-Smart Enterprise
www.dig-smart.com
Location Analytics
Galigeo—GeoDashboard
www.galigeo.com
Organizational Use of ArcGIS Online
GEO-Jobe GIS Consulting
www.geo-jobe.com
Learn more about Esri partners at
esri.com/partners.
 MindMixer Co-Founder Nick Bowden (right)
accepts Best New Award from Esri president,
Jack Dangermond (left).
Become an Insider
Check out the Esri Insider blog to be among the first
to know about Esri’s visions, strategic initiatives, and
trending topics. Bloggers include Esri president Jack
Dangermond, Esri technical evangelist and product
manager Bern Szukalski, and Esri chief scientist Dawn
Wright.
Esri.com/insider

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Creating your own map from maps published by other users is just one of many ways to take
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Welcome to the new frontier in geographic information systems.
ArcGIS Online
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Creating your own map from maps published by other users is just one of many ways to take
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