Ethical & unethical pharma market
Download as PPTX, PDF13 likes14,534 views
The document discusses ethical and unethical practices in the Pakistan pharmaceutical market. It notes that the market is worth $6.4 billion and growing at 12% annually. It outlines ethical practices like providing educational information to doctors, limited sponsorship of scientific events, and small promotional gifts. Unethical practices include bribery, paying bills/salaries, lavish gifts/trips, and renovating clinics to incentivize prescribing certain drugs. The document emphasizes ethical promotion helps ensure access to information and medicines for patients.
Ethical & unethical pharma market
- 1. ETHICAL & UNETHICAL PRACTICES IN PHARMA
- 2. PAKISTAN PHARMACEUTICALS MARKET World Pharma Market Worth $300 Billion Pakistan Pharma Market Worth $6.4 Billion2% of World Total 30 MNCs and 400 national manufacturing units Share of MNC 45% Share of NCs is 55% Growth Rate 12% per annum
- 3. Top Companies TOP MNC GlaxoSmithKline holding 12% Market Share National Company Getz Pharma holding 4% Market Share
- 4. Top MNCs in Pakistan GSK-GlaxoSmithKline Pfizer Abbott Novartis Sanofi-Aventis Roche Bayer Eli-Lilly Johnson & Johnson
- 5. Top National Companies Getz Sami Hilton Bosch Highnoon Macter Searle Wilson
- 6. Contribution to Economy 600 companies are active in the field 100,000 employees 1% of sales of each company goes to R&D fund of MOH More than 47000 Registered Drugs 1100 registered Molecules Almost all are price controlled
- 7. Types Of Companies MNCs National Companies Marketing/ Franchisee/ Third Party
- 8. New Business Model (Outsourcing) Vikor Pharma Muller and Phipps Premier Agencies Helium
- 11. International Federation of Pharmaceutical Manufacturers & Associations
- 12. Value of Ethical Promotion of Medicines •Ethical promotion helps ensures that: •Healthcare professionals have access to information they require; •Patients have access to the medicines they need; and •That medicines are prescribed and used to benefit patients worldwide
- 13. DOs & DON’Ts ALLOWED Promotional Aids (strict provision) Items of Medical Utility (strict Provision) Hosting of Scientific Promotional Meeting Limited Sponsorship to genuine scientific event Cultural courtesy cards/gifts(i.e. inexpensive gifts not related to items of medical utility and allowed by local Law) Meals/Dinners if in connection to an event and secondary © IFPMA 2013
- 14. DOs & DON’Ts NOT ALLOWED Monetary Gifts Personal Gifts (i.e. flowers, jewelry, cars, etc.) Recreational Activities (i.e. golf, tickets to sporting events, concert, vacations, etc.) Sponsoring of family events or paying for a guest/companion Meals/Dinners if not in connection to an event Any form of entertainment (i.e. company paid for musical performance during dinner © IFPMA 2013
- 15. Marketing Strategies Human Resource Department Marketing Department Training Department Hiring of Qualified & Skilled Personnel
- 16. Marketing Strategies Develop Marketing Strategy & Promo Material Approval by Medical Department Implement in the Field
- 17. Marketing Strategies One to one Detailing to HCPs by Medical Rep through When, Why, How Give Samples/starter packs to Drs Give Items of Medical Utility for promotion Participation in International and National Conferences
- 18. Marketing Strategies Clinical Meetings Educational Programs for Drs. Sponsorship in Conferences and Seminars Donations to Govt. Hospitals Participation in Tender Business Economical Gifts like Pen, Torch, Tissue paper
- 21. Unethical Practices Bribe Pick and Drop Services Payments of Utility Bills Heavy Discounts FOC Goods Checks/Cash incentives Expensive Lunch/Dinner
- 22. Unethical Practices Free Medical Camps Monthly Salary Jewelry Furniture/Fixture Office Equipment Expensive Electronic Items
- 23. Unethical Practices Expensive Gifts Excursion Trips Vacation Packages Local and Foreign Trips
- 24. Unethical Practices Renovation of Clinic Partner ship offers Installment offers And other Services