ETL stands for Extraction, Transformation, and Loading. The document describes an example ETL process to load master customer data from an Excel file into an SAP BI platform. First, the data is extracted from the Excel file into the BI data warehouse using a data source and info package. Next, the data in the persistent staging area is transformed by defining the customer ID and name fields as characteristic info objects. Finally, a data transfer process loads the mapped data from the source into the appropriate info objects, completing the ETL process.