A distributor would be the type of institution that would distribute our media product. A distributor handles marketing, promotion, and distribution of films. They pick release dates, exhibition methods, and ensure the film is distributed to theaters and home release (DVD, Blu-ray, digital). An example of a UK distributor is Lionsgate. Our low-budget film would be released straight to DVD/Blu-ray to save money, similar to the 2012 film "One in the Chamber".