Evolution of b2b sales and social selliing ey seminar february 2nd 2017
- 3. ESCAPE VELOCITY The force an organization need to break free from the pull of it’s past «The thing that I’ll remember most about the flight was that it was fun. In fact, I’m sure it was the most fun I’ll ever have in my life» -Sally Ride, first female American in space
Editor's Notes
- #5: Your building of you as a brand starts in many ways on your profile. You must be recognized. I use the same profilepicture in all of my SoMe profiles, excluding Facebook. Facebook is not part of my social selling approach. Your professional title won’t say your prospects much. Try to pronounce what you do, and what you will achieve. Try to put yourself in your visitors chair and make it interesting. Spend time on building your LinkedIn profile, which gives the best options. Then use a short version to build your Twitter profile as well. Your profile will also contain your recent activities, stay updated.
- #6: Spend some time analyzing who you reach. Which of my posts attracts people, who shares, likes and comments, who is my visitors.
- #8: Sales Navigator is a powerful tool. First of all you must spend some time on building your accounts and leads portfolio. In this way you are up to date on what they talk about, which posts they like and which activities they perform in which you can react. Your SSI tells you how you score individually, and compared to your team, industry and connections. This is a competition. First of all a competition against your self and a temp on how you do on Social Selling, but also a competition against your co-workers. Some Social Selling coaches says that you must be focused on building up your peers, not yourself. Let’s be honest, we are sales reps and each and one of us wants to be the best. SSI is measured on 4 parameters, brand, right people, engagement and relationships. Tha last one is simple so let’s not focus on that one. Social Selling is about brand, engagement and finding the right prospects. This demands a continous work. I am allways online on LinkedIn and Sales Navigator in addition to Socciable. This is to easily find the right persons, get insight and share post. I also tries to write articles bi-weekly and use LInkedIn as my blog.