Example of Fund Raising Presentation to Investors
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This is a real example of a presentation for fund raising for Pozilok - a company I founded in 2003. Over AUD1,000,000 was raised in Australia using such presenations - a difficult feat in an environment where investment for start-up companies is very thin indeed.
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Example of Fund Raising Presentation to Investors
- 1. The Opportunity Invest start-up capital to develop a sophisticated safety and productivity tool for a large existing industrial market
- 2. The Product A software driven electro-mechanical lockout system that isolates hazardous energies during plant maintenance, modification and commissioning It is called the Advanced Lockout System - ALS
- 3. The Potential Market Oil & Gas Chemical Mining, Metals and Minerals Power Generation and Distribution Pulp and Paper Materials Handling In other words all complex industrial plants operating with hazardous chemicals, temperatures, pressures and machinery
- 4. Revenues 30% Market Share Australia – S$600M Malaysia – S$220M USA – S$6B Europe – S$6B Revenues 3 rd year sales – $13,200,000
- 5. The Story So Far +AUD$1m sourced from investors and Australian government support Proof-of-concept software and hardware completed International patents pending in 15 regions (USA, EU, China, Japan, Norway, Australia, Malaysia, etc) Strong documented interest from potential customers Strong documented interest from potential alliance partners Assembled an experienced multi-discipline team
- 6. The Next 12 Months… Obtain working capital Relocate HQ to Singapore: world ranked financial centre, better access to target markets, capital and manufacturing Finalise product design in preparation for manufacture Undertake product trials with Tarong Energy Corporation Install system at Tarong Energy Corporation
- 7. The Reward for Investors The returns are anticipated to be 10 times the investment, realised over a 3 to 5 year period. Exit will be via IPO, Trade Sale or MBO
- 8. The Opportunity Pozilok seeks SGD$5.5m to carry out the project Investors may also wish to consider participation in Pozilok Malaysia Sdn Bhd (in formation), which will market a third party product under license. (Working capital requirements is SGD$500k)
- 9. Operations Department Running the equipment Maintenance Department Working on the equipment Transfer of responsibility for equipment ISOLATION PROCEDURE PTW – PERMIT TO WORK (clearance certificate) LO (lockout) TO (tagout)
- 12. Where ALS Fits ISOLATION PROCEDURE PTW – PERMIT TO WORK (clearance certificate) LO (lockout) TO (tagout) ALS - Advanced Lockout System Software Solutions Sage , NiSoft, SAP, Mincom, Engica
- 14. A large power station may have 10,000 mechanical isolation points and 10,000 electrical isolation points To install ALS at this site requires 20,000 Pozi-Points 3,000 Pozi-Locks 70 Pozi-Comms 60 Pozi-Docks 1 Pozi-Data software package Software and hardware integration Example Installation
- 15. Benefits to Customers Significantly improves safety Reduces equipment downtime through faster isolations Confirmation of correct isolations Provides traceability, accountability and online management of isolations Integration into other data management systems, e.g. plant maintenance efficiency
- 16. Product Features Industrial electronics and software Intrinsically safe compliant hardware Designed for enhanced future functionality Disruptive and revolutionary
- 17. CMD www.cmd.net.au Industrial Design. Multi-Design Award winning company Sage Consultants www.sageconsultants.com.au Electronics designers. Multi-Design Award winning company Ivolve www.ivolve.com Software developer. Highly regarded Industrial software company Mincom www.mincom.com Software developer, largest provider of software to the mining industry. Product Development Partners
- 18. Potential Global Customers The customers we will target include:
- 19. “… leading edge… interested in investigating…” “ system has merit… interested in reviewing it…”
- 20. “… it would benefit an operation where lockout was being implemented…”, N. Morris, Shift Manager
- 21. “ We look forward to holding discussions on OEM distribution in Canada and possible direct investment in your company.” www.levitt-safety.com www.nltinc.com
- 22. “ Memorandum of Understanding” for Plant Trials “ Tarong Energy Corporation”
- 23. Port Dickson, Malaysia Site visit 17 th July 2007 1,400 MW power station Very interested in ALS
- 24. The Market Drivers Legislation requirements Increasing need and awareness for safety Increased productivity Payback due to reduction in hidden costs of current lock out systems
- 25. Existing manual systems cost SGD$200 per isolation point per year (hidden) Initial cost of ALS will be SGD$330 per isolation point and yearly maintenance fee of SGD$65 per isolation point This is very cost effective for our customers Payback to Customers
- 27. The Potential Market Piper Alpha – the world’s largest oil and gas platform in the North Sea was destroyed in 1988 Occidental made USD$6 million a day from Piper Alpha which accounted for 10% of the UK's North Sea oil production Total damage amounted to more than USD$15.2B and 167 people were killed It took less than 12 hours to lose it all… due to an error in isolation procedures 20 years later the system has not improved!
- 28. The Potential Market Australian market: 1,500 sites operated by 770 companies Each site is a sale of S$1.3M Market Size: S$1.95B 30% of market: S$600M Market awareness for ALS is already high USA/Canada Market: $19.5B 30% of US market: S$6B European, Mid-East, Asian Market Size is in $15-20B range
- 29. Malaysian market: 1,100 sites Each site is a sale of S$650k Market Size: S$725M 30% of Market: S$220M Pozilok has acquired a resellers licence for a software permitting system (PAS). This will build market awareness and customer base in anticipation of ALS release The Potential Market
- 30. Early Market Entry Point - PAS ALS sales 12 months away 2 x 3 year resellers agreement signed with Sage June 2007 for PAS in Malaysia Concentrated Oil and Gas Market First enquiry from Jimah received late June 2007 www.sagetechnology.com.au PAS Installation Facility Owner Loy Yang Power GEAC TRUenergy Yallourn China Light & Power Ravensthorpe Nickel BHP Billiton NRG Gladstone NRG/Rio Tinto Century Mine Zinifex Collinsville Power Station Transfield Services Paiton Power Station International Power KCA #5 Paper Machine Kimberley Clark Aust Mecrus Energy Brix HRL IPM Loy Yang B International Power, Mitsui Alliance Bermuda Electric Light Company BELCO Flinders Power Babcock & Brown
- 31. Marketing Activities in Malaysia Jimah Power Station, Port Dickson CEO of BP, Peter Wentworth and his senior Safety advisor, S. Veerasingam General Safety Manager of Tenaga Nasional Bhd (TNB) – 20 power stations in Malaysia 5 qualified JV / investor prospects Shell Refining Company, Port Dickson TNB Setesen Janaletrik Tanuku Ja’afar Director General for DOSH offered to speak at the product launch S. Veerasingam, Senior Safety Advisor to BP Malaysia
- 32. Marketing Activities in Malaysia Tenaga Nasional Berhad’s Setesen Janaletrik Tuanku Ja’afar 750 MW facility, Port Dickson, Malaysia They have requested a proposal for ALS from Pozilok
- 33. Singapore Very good government grants Low tax rate for foreign-derived income Excellent site for long term HQ to capture world-wide revenues Very good investor community Malaysia 5 year tax holiday for “Hi-Tech” Pioneer Status Good investment community Good educated start-up community Some small grants available from MOSTI (MTDC under MOSTI) Australia Very good government grants High tax rate – 30% Poor investor community Poor start-up community Best Business Location
- 34. Relocate headquarters to Singapore Build support team (admin and board) Small full time team to direct funding & R&D effort Build beta product hardware and software Finalise product design in preparation for manufacture Undertake product trials with Tarong Energy Corporation (10-12 months after start) Build full time team when product is ready (12-16 months), including sales and support Important Activities
- 35. TOTAL INVESTMENT SGD$5,500,000 Three Rounds: Round 1: August 2007 SGD$2,000,000 at 5 cents per share 40,000,000 Shares on offer, Total Issued Shares: ~ 136,000,000 Round 2: February 2008 SGD$2,000,000 at 8 cents per share 25,000,000 shares on offer Total Issued Shares: ~ 161,000,000 Round 3 July 2009 SGD$1,500,000 at 12.5 cents per share 12,000,000 shares on offer Total Issued Shares: ~ 173,000,000 Investment Required
- 36. Funding Expense Milestones Expense Items S$M Cumulative S$M YEAR 1 (Round 1 and part Round 2) Develop first beta product 1.6 1.6 Admin Expenses 0.4 2.0 Manufacture Alpha/Beta systems for Plant/test trials 0.4 2.4 Initial hire and training of sales & support staff 0.3 2.7 YEAR 2 (part Round 2 and Round 3 ) Manufacture 4 systems for sale 1.0 3.7 Admin Expenses 0.4 4.1 Sales and Support team 1.4 5.5 send the sales/Marketing team to visit all current prospects attend Oil & Gas/Mining industry conferences to garner contacts and interests Note: System prices are quoted for a complete high-end system (actual should be less)
- 37. R&D and Production Milestones Milestone Months into Project Mobilization, Design & Risk Review 0 - 2 Electronics & Industrial Design 2 - 6 Alpha Prototypes 6 - 7 Beta Prototype (1) & Tooling 7 - 10 Software Development 2 - 10 Acceptance & Certification Testing 8 - 9 Plant Trial (Tarong Energy) 10 - 12 Manufacturing (4 systems for sale) 12 - 14 Marketing and Sales 12 +
- 38. Financial Forecasts - SG $K Australian and Malaysian Markets for ALS, excludes PAS FY2008 FY2009 FY2010 FY2011 Investment $4,000 $1,500 $0 $0 FINANCIAL RESULTS (000’s) FY08 FY09 FY10 FY11 Yearly Income $0 $3,200 $9,600 $13,200 Yearly Expenses $2,700 $2,800 $6,500 $7,300 Yearly Profit Before Tax ($2,700) $400 $3,100 $5,900 Net Margin - 12% 32% 45% SALES RESULTS FY2008 FY2009 FY2010 FY2011 ALS Sales (Australia and Malaysia) 0 4 12 15 Australian / Malaysia Market Penetration 0.0% 0.15% 0.7% 1.6%
- 39. Jeremiah Josey – Executive Chairman, Singapore. Very experienced in the heavy resources sector Stan Thomson – LOTO Systems and Installations. Very experienced in the heavy resources sector and construction. Focusing on Building PAS market in Malaysia Brad Stemp – R&D Manager, Australia. Very experienced in product development (Pozilok is his third start-up. The two others are profitable companies). Soin Singh – Quality Assurance VP. Very experienced. Soin is from Venture Corp Marthes Sola – Product M/F VP. Very experienced in manufacture for multinationals The Team
- 40. Appendix
- 41. Fast Track R&D Plan Item Plan Pozi-Lock 8 month design cycle in Australia, close to certification body and plant trial Pozi-Comm I-Roc PDA (Custom of-the-shelf HP PDA) Pozi-Dock I-Roc Dock (Custom of-the-shelf HP Dock) Pozi-Point E-Button or RFD tag (of-the-shelf product) Operating Software 8 month design cycle in Australia, close to certification body and plant trial Patent for ALS System, not individual components 15 regional/country patent lodgments are in place
- 42. First 2 Years Sales & Support Plan (Long sales cycle will require advanced training & preparation) Milestone Months into Project Hire Sales & Support Team (Australia) 2 Sales Team staff 11 4 Support & Installation staff 10 Sales & Support team will be running plant trial Plant Trial (Tarong Energy): 12-14 First Installation at discounted price or Pozilok cost (cost is targeted in funding) Hire Sales & Support Team (Malaysia) 2 Sales Team staff 15 4 Support & Installation staff 15 Malaysian team will train at Tarong Energy site for 1 month
Editor's Notes
- #9: <number>
- #10: This slide attempts to give a clear picture of exactly where our product suite fits into the target market. Firstly, we need to understand the philosophy of plant management when it comes to maintenance. The is an issue of “Transfer of Ownership” - the act of legally passing one’s responsibility to another. In all three tiers - from the previous slide – this does take place. Typically the plant or machine operator in the tier three organisations simply, often verbally, will instruct maintenance personal to undertake repairs or maintenance. At the other end of the scale are the Tier 1 companies. Whilst the result remains the same ie transferring ownership from operations to maintenance, the method is a lot more rigorous. (click)All the Tier 1 organisations have some form of Isolation procedure. Typically, a permit to work (PTW) system is in place, from which a Permit to Work is issued , this can also be known as a clearance certificate. The PTW lists the type of work to be carried out, what safety measures need to be taken, identifies any potential energy sources which need to be isolated and locked. The permit is issued once the operations have actually isolated and locked out and tagged out all those identified isolation points (click), this is known as group lockout since often many items are locked out, to render the entire area inactive and safe. The PTW or clearance certificate is then issued to the maintenance personnel or contractor, each maintenance individual will then utilise their own personal POZI-lock to ensure that the system cannot be inadvertently breeched . The PTW process, and indeed the Tagout process lends itself (click) to software automation. There are numerous off the shelf software suites, and equally numerous custom solutions. All of them do not automate the Lockout side of things (click) it’s here where PILs fits in. PILS provides the PTW process with the final proven details that the lockout system is in fact locked out and the correct points are isolated. It also provides an auditable trail through the management of data. (click) You can see from this that PILS actually enhances the Isolation Procedures in place at many of our Tier 1 prospective customers. Besides the safety aspect, the information gathered by PILS can be shared across other application systems such as the plant Time and Access, providing the user with live information relating Now the Tier 2 organisations (click) find themselves somewhere between the two tiers, naturally. Generally there is a mixed bag of procedure, often none of it is automated. In some cases, no Lockout is even used – only tags.<number>
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- #12: 12
- #13: This slide gives a clear picture of exactly where our product suite fits into the target market. Firstly, we need to understand the philosophy of plant management when it comes to maintenance. The is an issue of “Transfer of Ownership” - the act of legally passing one’s responsibility to another. In all three tiers - from the previous slide – this does take place. Typically the plant or machine operator in the tier three organisations simply, often verbally, will instruct maintenance personal to undertake repairs or maintenance. At the other end of the scale are the Tier 1 companies. Whilst the result remains the same ie transferring ownership from operations to maintenance, the method is a lot more rigorous. (click)All the Tier 1 organisations have some form of Isolation procedure. Typically, a permit to work (PTW) system is in place, from which a Permit to Work is issued , this can also be known as a clearance certificate. The PTW lists the type of work to be carried out, what safety measures need to be taken, identifies any potential energy sources which need to be isolated and locked. The permit is issued once the operations have actually isolated and locked out and tagged out all those identified isolation points (click), this is known as group lockout since often many items are locked out, to render the entire area inactive and safe. The PTW or clearance certificate is then issued to the maintenance personnel or contractor, each maintenance individual will then utilise their own personal POZI-lock to ensure that the system cannot be inadvertently breeched . The PTW process, and indeed the Tagout process lends itself (click) to software automation. There are numerous off the shelf software suites, and equally numerous custom solutions. All of them do not automate the Lockout side of things (click) it’s here where PILs fits in. PILS provides the PTW process with the final proven details that the lockout system is in fact locked out and the correct points are isolated. It also provides an auditable trail through the management of data. (click) You can see from this that PILS actually enhances the Isolation Procedures in place at many of our Tier 1 prospective customers. Besides the safety aspect, the information gathered by PILS can be shared across other application systems such as the plant Time and Access, providing the user with live information relating Now the Tier 2 organisations (click) find themselves somewhere between the two tiers, naturally. Generally there is a mixed bag of procedure, often none of it is automated. In some cases, no Lockout is even used – only tags.
- #14: <number>
- #19: <number>
- #20: Market feedback – yes we like the product<number>
- #21: It is a good product<number>
- #22: Market feedback – yes we like the product
- #28: <number>
- #29: <number>
- #33: <number>
- #34: Some of you will want to know this more detailed side of the valuation<number>
- #35: Some of you will want to know this more detailed side of the valuation<number>
- #36: <number>
- #37: Some of you will want to know this more detailed side of the valuation<number>
- #38: Some of you will want to know this more detailed side of the valuation38
- #39: Emphasise small market share, i.e. achievable results.38
- #40: Some faces of who is in the team