EXPERTS IN SPORTS & FITNESS ACTIVATIONS
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The document outlines a marketing agency's innovative approach to sports and fitness activations over 50 years, emphasizing their entrepreneurial mindset in solving consumer problems. They highlight successful partnerships with brands like McDonald's and Gold's Gym that drove significant increases in engagement and sales. The agency's expertise encompasses various areas including strategic planning, digital strategy, and effective content production, showcasing their unique ability to create meaningful brand partnerships.
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January 5, 2017 •
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The Pistons take care of business at
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ENTER TO WIN
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[JERSEY
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GAMECOVERAGEAFFINITYCARDSCONTEST/SWEEPSTAKESREAL-TIMEENGAGEMENTS
!16
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EXPERTS IN SPORTS & FITNESS ACTIVATIONS
- 1. EXPERTS IN SPORTS & FITNESS ACTIVATIONS
- 2. 2 Ourapproach WE DON’T JUST CREATE ADS WE INVENT A BETTER WAY Ad agencies start with a consumer problem and create an ad campaign. We’re different. We’re entrepreneurs who see a consumer problem and then invent a better way. Sometimes that better way is advertising. Sometimes, it’s not. Inventing a better way is exactly what we’ve been doing for more than 50 years. We’ve started businesses, grown businesses, sold businesses. We’ve developed entirely new retail models. And yes, we’ve created some of the country’s best- known ad campaigns. There’s always a better way. Take it from an agency who’s not just in the advertising business. But in the business business.
- 3. 3 Expertise Marketing at the Speed of Modern Retail We’re proud to be experts in fitness and sports partnerships. With insightful strategy, we find common ground between our client’s brand and a sports brand. Then we invent the creative space for both to live. The result is a meaningful partnership that activates a hyper-engaged fan base to drive sales. AREAS OF EXPERTISE Strategic Planning Data & Analytics Consumer Journey Mapping Consumer Personas & Segmentation Social & Digital Strategy Content & Channel Planning Integrated 360° Campaigns Content Production Video/Animation Digital Development Visual & Interactive Design STRATEGY & PLANNING CREATIVE DEVELOPMENT Influencers & Native Organic & Paid Social Traditional Broadcast and Digital SEO/SEM Measurement Frameworks Campaign Performance ROI & Statistical Modeling DEPLOY & MEASURE
- 4. 40% We work with the most popular sports leagues and sports franchises in the world. 4 Expertise
- 5. CURRENT CLIENT SPORTS PARTNERSHIPS 5 Expertise
- 6. 6 1 MCDONALD’S 2 OLD DOMINION 3 FLAGSTAR BANK 4 GOLD’S GYM SPORTS AND FITNESS ACTIVATIONS
- 7. Inventing a better way to fuel fandom (and drive a 5.5% increase in guest counts). MCDONALD’S KC Chiefs + Hyper-Local 7 Sports&FitnessActivations
- 8. View McDonald’s & Kansas City Chiefs Case Study Now On !8 McDonald’s
- 9. The campaign was so successful, it’s been picked up in both NFL markets and major college campuses nationwide. 3.6 million impressions / 264,000 brand engagements / 865,000 mentions / Drove a 5.5% increase in guests counts RESULTS !9 McDonald’s
- 10. !10 Inventing a better way to make shipping important to baseball fans (and drive a 13% increase in shipments). OLD DOMINION Official Freight Carrier of the MLB Sports&FitnessActivations
- 11. View Old Dominion & MLB Sports Activation Video Now On
- 12. !12 OldDominion
- 13. !13 Millions of impressions generated through Official MLB Freight Sponsor and partner teams. 400% increase in organic social reach / Helped drive a 13% increase in shipments. RESULTS OldDominion
- 14. !14 Inventing a better way to put banking in the game (and drive 1 million+ social engagements). FLAGSTAR BANK Official Jersey Sponsor of the Detroit Pistons Sports&FitnessActivations
- 15. Gear up, Detroit. Enter to win an official Detroit Pistons jersey from your local Flagstar Bank location. How to enter: bit.ly/12456 January 5, 2017 • Flagstar Bank Take fandom to the next level with our exclusive Pistons credit and debit cards. #DetroitProud Big game tonight, but the roads are a mess! Luckily we offer Snowmobile loans with rates as low as the temperature. #Snowmageddon January 5, 2017 • Flagstar Bank January 5, 2017 • Flagstar Bank January 5, 2017 • Flagstar Bank The Pistons take care of business at home against Charlotte. See highlights from the game with the #PistonsPlayback, crafted by Flagstar Bank. ENTER TO WIN AN OFFICIAL DETROIT PISTONS JERSEY! [JERSEY PHOTO] GAMECOVERAGEAFFINITYCARDSCONTEST/SWEEPSTAKESREAL-TIMEENGAGEMENTS !16 FlagstarBank
- 16. !17 Millions of additional impressions generated through traditional broadcast support. First year of the multi-year partnership / Social only: 1 million+ social engagements and nearly 40- million impressions RESULTS FlagstarBank
- 17. 18 Inventing a better way to reach a fitness-committed audience (and grow leads by 25%). GOLD’S GYM Groundbreaking Fitness Marketing Sports&FitnessActivations
- 18. View Gold’s Gym Case Study Video Now On
- 19. 20 Sports&FitnessActivations 344% increase in time spent compared to traditional landing page experiences. 66% estimated ad recall lift rate / Drove a 25% increase in leads and a 16% increase in new member counts RESULTS
- 20. GETTING STARTED
- 21. 22 Sports&FitnessActivations TEAM APPROACH We’re true hybrids. We think like a creative team, we act like a media team, and we possess the innate ability to think strategically. We know that the best ideas start with digital. And we use that approach and expertise to craft engaging campaigns that transform our client’s business.
- 22. VP, Director Digital Engagement at Bernstein-Rein Lives in Kansas City, MO From Lawson, MO Married to Larissa Billings Social Content Strategist at Bernstein-Rein Lives in Kansas City, MO From State Center, IA Studied Photography at the University of Iowa Digital Content Creator at Bernstein-Rein Lives in Shawnee, KS Studied Journalism at KU In relationship with Sydney Carson MEET YOUR TEAM PASSIONATE CREATIVE, LIKABLE, DRIVEN, WINNERS 23 TeamApproach Associate Director Social Media at Bernstein-Rein Lives in Kansas City, MO From Topeka, KS Married to Casey Lindquist
- 23. Content & Channel Planning We build a multi-channel strategic framework. Social & Digital Deployment We activate content that is relevant and drives engagement and value in real-time. 24 TeamApproach OUR APPROACH Creative Ideation We create a strategic, high-level concept and then execute an integrated campaign.
- 24. and drives revenue. Business Impact 4.26% increase in sales 25 GettingStarted SIMPLE SPEAK We build branded content for fans, through storytelling, that creates engagement,
- 25. STRATEGY & PLANNING Business Goals Marketing Goals Audience Targets Brand Insights Journey & Messaging Creative Brief Competitive Review Campaign Strategy Platform Tagging REPORTING & OPTIMIZATIONS Campaign Reporting Profile Enhancements Post Enhancements CREATIVE DEVELOPMENT Campaign Concept Campaign Assets Profile Development Channel Launch & Support CAMPAIGN APPROACH 26 GettingStarted
- 26. Brandon Billings [email protected] m: 816.726.1923 ABOUTBRANDON + Brandon has spent more than 15 years developing social and digital marketing strategies for national and regional brands. + Brandon and his team are true marketing hybrids. They think like creatives, act like media planners and possess the innate ability to think strategically. + Brandon’s client experience includes: Kansas City Chiefs, Havertys Furniture, Gold's Gym, McDonald’s, Old Dominion, Winning Streak, VisitKC, Fresh & Easy, MetLife, LPL Financial, Hostess Brands, Flagstar Bank and Discover Global Network. SPECIALITYEXPERIENCE: + Sports Activations + National to Local + Lead Generation + Online to In-Store Drivers + Ecommerce + Product Launches + Reputation Management + Seasonal & Topical Content + Branded Content + Channel Planning 27 GettingStarted
- 27. THANK YOU