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© 2015 Akana., Inc All Rights Reserved.
Extracting Insights
from your API
Programs
© 2015 Akana., Inc All Rights Reserved.
Topics of Discussion
• Why traditional analytics approaches do not provide unique insight to your
API programs
• Difference between Operations and Business insights with respect to APIs
• Introduction of Akana Envision
• Akana Envision Demo
© 2015 Akana., Inc All Rights Reserved.
Example Business Starting to Leverage APIs
© 2015 Akana., Inc All Rights Reserved.
Traditional Business Analytics
• Typically focused on measuring the effects of marketing and
advertising
• Data is extracted from back end systems or databases
• Very good at understanding the core business
• Lacks client information for comparisons
• Lacks operational information (outages, performance issues)
• Cannot easily identify positive or negative impact of APIs on
the business
© 2015 Akana., Inc All Rights Reserved.
Traditional API Operational Analytics
• Data is extracted from messaging gateways
• Can be fed back into gateways for throttling, denial of service
• Can measure API adoption and measure client usage
• May not provide single view as it pertains to the business in
multi-API architecture
• Cannot easily identify positive or negative business impact of
APIs
© 2015 Akana., Inc All Rights Reserved.
An Insightful Intersection
Traditional
Business Analytics
API Operational
Analytics
• Ensure operation
excellence of your
infrastructure
• Analyze errors and
response codes
• Monitor usage
and SLAs
API Business
Analytics
• Quantify API’s value
to the business
• Identify most effective
apps
• Fine tune future API
investment
• Track product,
customer and
monetization
trends
• Identify new
opportunities.
© 2015 Akana., Inc All Rights Reserved.
API Business Analytics
• The goal is to measure how the introduction, adoption, and
operations of APIs are affecting the business
• Find correlations between APIs and the business at a deeper
level such as identifying how particular apps, web sites, even
brick-and-mortar stores may be more or less effective in
selling different goods and services
• Identify business areas that may be better or worse suited to
the introduction of APIs and expansion of partner apps
• Quantify the true business costs associated with API instability
and performance issues
© 2015 Akana., Inc All Rights Reserved.
Introduction of Envision
• Pure analytics engine
• Highly scalable through offloading analytic aggregation and computation to
a farm of MongoDB NoSQL servers
• Provides a rich chart and map library for building highly functional
dashboards
• Can be integrated with in many different ways through extensive API library
• Driven by metadata, no built-in domain specific knowledge
• API and business data extracted by the API Gateway through a connector
Intercept &
Collect
Store in Big
Data Store
Process &
Map Reduce
Enrich &
Customize
Analyze &
Visualize
© 2015 Akana., Inc All Rights Reserved.
Envision Interactions
© 2015 Akana., Inc All Rights Reserved.
Connectors
• Product specific
• Understands the product domain
• Extracts raw measurement properties from the product
• Injects measurements with dimensions into Envision according to data sets
• Installs data sets in Envision
• Installs charts and dashboards in Envision
• Packaged with the product
© 2015 Akana., Inc All Rights Reserved.
Envision Dashboard
© 2015 Akana., Inc All Rights Reserved.
Envision Dashboard
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Extracting Insights from your API Programs

  • 1. © 2015 Akana., Inc All Rights Reserved. Extracting Insights from your API Programs
  • 2. © 2015 Akana., Inc All Rights Reserved. Topics of Discussion • Why traditional analytics approaches do not provide unique insight to your API programs • Difference between Operations and Business insights with respect to APIs • Introduction of Akana Envision • Akana Envision Demo
  • 3. © 2015 Akana., Inc All Rights Reserved. Example Business Starting to Leverage APIs
  • 4. © 2015 Akana., Inc All Rights Reserved. Traditional Business Analytics • Typically focused on measuring the effects of marketing and advertising • Data is extracted from back end systems or databases • Very good at understanding the core business • Lacks client information for comparisons • Lacks operational information (outages, performance issues) • Cannot easily identify positive or negative impact of APIs on the business
  • 5. © 2015 Akana., Inc All Rights Reserved. Traditional API Operational Analytics • Data is extracted from messaging gateways • Can be fed back into gateways for throttling, denial of service • Can measure API adoption and measure client usage • May not provide single view as it pertains to the business in multi-API architecture • Cannot easily identify positive or negative business impact of APIs
  • 6. © 2015 Akana., Inc All Rights Reserved. An Insightful Intersection Traditional Business Analytics API Operational Analytics • Ensure operation excellence of your infrastructure • Analyze errors and response codes • Monitor usage and SLAs API Business Analytics • Quantify API’s value to the business • Identify most effective apps • Fine tune future API investment • Track product, customer and monetization trends • Identify new opportunities.
  • 7. © 2015 Akana., Inc All Rights Reserved. API Business Analytics • The goal is to measure how the introduction, adoption, and operations of APIs are affecting the business • Find correlations between APIs and the business at a deeper level such as identifying how particular apps, web sites, even brick-and-mortar stores may be more or less effective in selling different goods and services • Identify business areas that may be better or worse suited to the introduction of APIs and expansion of partner apps • Quantify the true business costs associated with API instability and performance issues
  • 8. © 2015 Akana., Inc All Rights Reserved. Introduction of Envision • Pure analytics engine • Highly scalable through offloading analytic aggregation and computation to a farm of MongoDB NoSQL servers • Provides a rich chart and map library for building highly functional dashboards • Can be integrated with in many different ways through extensive API library • Driven by metadata, no built-in domain specific knowledge • API and business data extracted by the API Gateway through a connector Intercept & Collect Store in Big Data Store Process & Map Reduce Enrich & Customize Analyze & Visualize
  • 9. © 2015 Akana., Inc All Rights Reserved. Envision Interactions
  • 10. © 2015 Akana., Inc All Rights Reserved. Connectors • Product specific • Understands the product domain • Extracts raw measurement properties from the product • Injects measurements with dimensions into Envision according to data sets • Installs data sets in Envision • Installs charts and dashboards in Envision • Packaged with the product
  • 11. © 2015 Akana., Inc All Rights Reserved. Envision Dashboard
  • 12. © 2015 Akana., Inc All Rights Reserved. Envision Dashboard