Facebook - Báo cáo "Tương lai của mua sắm"

The COVID-19 pandemic has dramatically accelerated the shift from in-store to online shopping, resulting in lasting changes in consumer behavior and expectations. Essential product categories have seen significant sales growth, while nonessential sectors face challenges, urging brands to adapt to new decision-making processes, friction points, and loyalty dynamics. This report outlines key consumer shopping shifts, emphasizing the importance of safety, reliability, and brand values in influencing purchasing decisions.