Facebook Marketing Power Tips for Page Admins
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The webinar covers strategies for successful marketing on Facebook. The agenda includes discussing current Facebook trends, power tips for marketers, advanced page strategies, and a question and answer session. Some of the key topics covered are how the majority of time on Facebook is spent in the News Feed; tips for getting likes, shares and comments to increase engagement and visibility; best practices for posting photos and videos which generate the most engagement; and identifying optimal times of day and days of week for posting.
Facebook Marketing Power Tips for Page Admins
- 1. Webinar: July 27, 2011 Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 2. Webinar: July 27, 2011 Webinar Webinar Agenda: • Facebook Current Trends • Power Tips for Marketers • Advanced Page Strategies • Question & Answer / Winner of TabSite Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 3. Webinar: July 27, 2011 Webinar Webinar Current Trends …. Majority of Time spent on Facebook is in the News Feed. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 4. Webinar: July 27, 2011 Webinar Webinar Without the you appear in a users News Feed like this: Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 5. Webinar: July 27, 2011 Webinar Webinar Current Trends …. 300 million + photos are uploaded each day! Facebook is the most popular photo uploading service on the web. Period. Source: Facebook Newsroom Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 6. Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 7. Webinar: July 27, 2011 Webinar Webinar Current Trends Summary …. The News Feed, Mobile, and Photos are all important elements we will be Reviewing for Marketing on Facebook. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 8. Webinar: July 27, 2011 Webinar Webinar Revolve around Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 9. Webinar: July 27, 2011 Webinar Webinar KEY ITEMS FOR FB PAGES: • Visibility • Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated Let’s break these down into key tips… Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 10. Webinar: July 27, 2011 Webinar Webinar Without the you appear in a users News Feed like this: Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 11. Webinar: July 27, 2011 Webinar Webinar Step #1 To be seen, you must first get the… So that you appear in the News Feed! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 12. Webinar: July 27, 2011 Webinar Webinar #2 STRATEGIES for “Like” Like Gate (fan-gating)Technique to invite Liking the Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 13. Webinar: July 27, 2011 Webinar Webinar STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR FAN PAGE Not simply your Facebook Page U From the web. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 14. Webinar: July 27, 2011 Webinar Webinar Facebook Tab URL used in posting: IMPORTANT! Use Smart Mobile Friendly URL Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 15. Webinar: July 27, 2011 Webinar Webinar ALWAYS Post in your Page Timeline with the Smart Mobile Friendly URL Shown below in TabSite Engagement App’s setup area Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 16. Webinar: July 27, 2011 Webinar Webinar #3 ENGAGEMENT Your Timeline Posts Determine your Page visibility & activity Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 17. Webinar: July 27, 2011 Webinar Webinar 84% of your fans DO NOT get your CONTENT in their News Feed! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 18. Webinar: July 27, 2011 Webinar Webinar You must WIN the News Feed! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 19. Webinar: July 27, 2011 Webinar Webinar WINNING the News Feed = Getting “Likes”, Shares, Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 20. Webinar: July 27, 2011 Webinar Webinar Winning News Feed Keys: - Ask Questions -Ask for “Like” example “Click ‘Like’ if…” - Invite Sharing “Share this pic..” Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 21. Webinar: July 27, 2011 Webinar Webinar INCREASED ENGAGEMENT MEANS INCREASED VISIBILITY = INCREASED SALES POTENTIAL Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 22. Webinar: July 27, 2011 Webinar Webinar #4 Picturesthe Videos! Photos Get & Most Engagement! Source: DanZarrella.com Source: DanZarrella.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 23. Webinar: July 27, 2011 Webinar Webinar #5 When to Post is Critical to Success Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts However, note the next report….. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 24. Webinar: July 27, 2011 Webinar Webinar When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm Source Bitly, May 2012 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 25. Webinar: July 27, 2011 Webinar Webinar #6 Boost Engagement with Promos Draw in and Build Engagement With Contests, Giveaways, and Promos Image Credit to Amy Porterfield Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 26. Webinar: July 27, 2011 Webinar Webinar Social Sharing features are IMPORTANT 11 7 22 Fan Sharing is vital! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 27. Webinar: July 27, 2011 Webinar Webinar Use Contest Sharing Features CONTESTS can: 11 7 22 •Draw Entrants •Encourage voting •Boost engagement Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 28. Webinar: July 27, 2011 Webinar Webinar New promo Engagement Apps Share Deal Coupon Gallery Group Deal Pinterest Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 29. Webinar: July 27, 2011 Webinar Webinar If we get visitors to… Like Share Comment Enter Vote We boost their connection with your Page! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 30. Webinar: July 27, 2011 Webinar Webinar REMEMBER THE CYCLE! Revolve around Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 31. Webinar: July 27, 2011 Webinar Webinar SUMMARY FAST FACTS: •Boost Engagement via • Strategic Posting • Promo Tabs to drive traffic to your Page • Post for Mobile useHashtag: #TabSite Twitter Facebook.com/TabSite www.TabSite.com
- 32. Webinar: July 27, 2011 Question and Answer time TabSite Winner is… Read about new tools: tabsite.com/engagementapps Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com