Facebook Strategies to Drive Qualified Leads for Real Estate Professionals
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The document presents strategies for enhancing online presence through Facebook, covering topics such as page optimization, brand growth, and converting followers into leads. Key points include the importance of a well-defined audience, effective content scheduling, and leveraging Facebook ads for targeted marketing. It emphasizes the necessity of mobile optimization and offers actionable tips for social media marketing success.
Facebook Strategies to Drive Qualified Leads for Real Estate Professionals
- 2. Facebook Strategies to Increase Your Online Presence Presented By: Welcome Harrison Blum Social Media Expert Certified Social Media Trainer Z Interactive Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk 2
- 3. Topics Covered Today •Facebook Page Optimization and Fast Growth Techniques •Timeless Ways to Build and Grow Your Brand on Facebook •How to Mitigate Facebook’s Powerful Newsfeed Algorithm •Converting Facebook Fans into Qualified Leads •Running Facebook Ads Like the Pros •Mobile Optimization and Understanding Your Website Traffic •Steps to Automate Your Social Media Marketing •Resources for Continued Success Today’s Agenda 3
- 4. Download Today’s Presentation http://social.zinteractiveagency.com/OldRepublicTitle Download the Presentation 4
- 5. 97% of Americans say they are more likely to try a product or service if a social network friend recommends it. Fast Facts eMarketer 5
- 6. Every 1 in 13 people on Earth have Facebook. ! 13 Fast Facts 6
- 7. There are 500,000 Facebook “likes” every minute. Fast Facts 7
- 8. People share 1.3 million pieces of content on Facebook every minute of every day. Fast Facts 8
- 9. People share 1.3 million pieces of content on Facebook every minute of every day. Fast Facts 8
- 10. No longer a luxury, social media is a necessity. Fast Facts •Marketing: Promoting a product or a service to increase sales. ! •Social Media: Online platforms where people connect and communicate 9
- 11. Facebook’s marketing power is in its ability to reach a very focused audience. Fast Facts 10
- 12. Profile Vs. Page Profile Vs. Page 11
- 13. What is a Facebook Page? Profile Vs. Page A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page. 12
- 14. The advantages to having a Page Profile Vs. Page •Not limited to the number of people you connect with. •Not separated by the friend request. •Access to robust insights allowing you to track marketing efforts and better understand your customer. •Access to Facebook’s Ad platform and other commercial tools. •Not in violation of Facebook’s Terms of Service. 13
- 15. Where to Start •Establish your goals and objectives. •Define your audience. Who are you REALLY trying to reach and connect with? •Define your brand personality and tone of voice . •Decide your brand differentiator. •Understand your consumer’s journey, pain points and write & share content that helps to improve that journey. •Create a content schedule and stick to it. Setting Expectations 14
- 16. Social Media Content Schedule 15
- 17. Social Media Content Schedule 86% of posts are published M-F. Engagement is 32% higher on the weekend. eMarketer 16
- 18. Social Media Content Schedule eMarketer 17
- 19. Social Media Content Schedule eMarketer 18
- 20. Social Media Content Schedule Automate Your Efforts Work Smarter. Save Time, Money, and Resources.
- 21. Social Media Content Schedule 20
- 22. Social Media Content Schedule Download Pages App 21
- 23. Facebook Page Optimization Tips Facebook Page Optimization Tips How To Stand Out In A Crowded Marketplace
- 24. Complete Your Profile Facebook Page Optimization Tips
- 25. Facebook Page Optimization Tips •Write the short and long description of your page •Include hours “Always Open” •Make sure you include phone, business email and website •Add relevant keywords in the description •Add awards and other Milestones 24
- 26. Choose A Great Name Facebook Page Optimization Tips
- 27. Facebook Page Optimization Tips Consider Location 26
- 28. Facebook Page Optimization Tips Consider Your Personal Brand and Continuity 27
- 29. Upload a Great Profile and Timeline Photo Facebook Page Optimization Tips
- 30. Facebook Page Optimization Tips 180x180px 815x315px 29
- 31. Consider Facebook Apps Facebook Page Optimization Tips
- 32. Facebook Page Optimization Tips 31
- 33. Facebook Page Optimization Tips 32
- 34. Facebook Page Optimization Tips 33
- 35. What should I post? Facebook Content Marketing Tactics Tactics That Are Working Right Now
- 36. 1. Post Native Video Facebook Content Marketing Tactics
- 37. Facebook Content Marketing Tactics 36
- 38. Facebook Content Marketing Tactics Screen Shot from Facebook Insights
- 39. 2. Share Visual Content Facebook Content Marketing Tactics
- 40. Facebook Content Marketing Tactics 39
- 41. Facebook Content Marketing Tactics 40
- 42. 3. Boost Your Posts Facebook Content Marketing Tactics
- 43. Facebook Content Marketing Tactics Google Analytics May 1 - June 1, 2014 Specific targeting and a $100 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Traffic during a two week long campaign. 42
- 44. Facebook Content Marketing Tactics Google Analytics 43
- 45. Facebook Content Marketing Tactics Google Analytics 44
- 46. 4. Get Creative with Trending Topics Facebook Content Marketing Tactics
- 47. Facebook Content Marketing Tactics 46
- 48. Facebook Content Marketing Tactics 47
- 49. 5. Humor Facebook Content Marketing Tactics
- 50. Facebook Content Marketing Tactics 49
- 51. 6. TEST TEST TEST Facebook Content Marketing Tactics
- 52. Facebook Content Marketing Tactics
- 53. Facebook Content Marketing Tactics
- 54. Did you know… Growth Techniques
- 55. The average reach for brand pages is 6%. Locowise - February 2015 Growth Techniques 54
- 59. 62% of real estate professionals ARE NOT paying for advertising on Facebook. Real Estate Industry Social Media Report 2015 - steps.com.au Growth Techniques 58
- 60. Very few professionals are doing it and even less are doing it well. Growth Techniques 59
- 61. 5 timeless steps to generating leads (and profit!) from Facebook Advertising. Generating Leads Using Facebook Ads 60
- 62. Step 1: Create an offer so good that people would (theoretically) pay for it. Generating Leads Using Facebook Ads 61
- 63. Generating Leads Using Facebook Ads 62
- 64. Generating Leads Using Facebook Ads 63
- 65. Generating Leads Using Facebook Ads 64
- 66. Generating Leads Using Facebook Ads 65
- 67. Step 2: Create a landing page Generating Leads Using Facebook Ads
- 68. Generating Leads Using Facebook Ads
- 69. Generating Leads Using Facebook Ads
- 70. Generating Leads Using Facebook Ads 69
- 71. Step 3: Create your audiences Generating Leads Using Facebook Ads
- 72. The top 3 performers are: 1.) Website Visitors 2.) Email & Phone Database 3.) Local Suburb (Interest Targeting) Generating Leads Using Facebook Ads 71
- 73. Generating Leads Using Facebook Ads
- 74. Generating Leads Using Facebook Ads
- 75. Generating Leads Using Facebook Ads 74
- 76. Generating Leads Using Facebook Ads 75
- 77. Generating Leads Using Facebook Ads 76
- 78. Step 4: Build your Ads Generating Leads Using Facebook Ads
- 79. Generating Leads Using Facebook Ads 78
- 80. Step 1: Choose your objective Generating Leads Using Facebook Ads 79
- 81. Step 2: Who do you want your ads to reach? Generating Leads Using Facebook Ads 80
- 82. If you try to target everyone, you will reach no one. Generating Leads Using Facebook Ads 81
- 83. Step 2: Who do you want your ads to reach? Generating Leads Using Facebook Ads 82
- 84. Facebook will make suggestions Generating Leads Using Facebook Ads 83
- 85. Example Interests & Behaviors Generating Leads Using Facebook Ads 84
- 86. Example Interests & Behaviors Generating Leads Using Facebook Ads 85
- 87. How much do you want to spend? Generating Leads Using Facebook Ads 86
- 88. What text and links do you want to use? Generating Leads Using Facebook Ads 87
- 89. So what’s possible? Generating Leads Using Facebook Ads 88
- 90. Generating Leads Using Facebook Ads 89
- 91. Step 5: Review, Refine, Refresh, Repeat Generating Leads Using Facebook Ads
- 92. 1.) Topics 2.) Headline 3.) Copy 4.) Call-to-action 5.) Ad spend 6.) Targeting Generating Leads Using Facebook Ads 91
- 93. Convert Mobile Traffic Leveraging Free Resources
- 94. Smartphone Use Is Growing •There are over 250 MILLION mobile users in the US alone •There are over 310 MILLION mobile devices in the US •As of 2013 more people use their mobile device than their PC to go online •Mobile searches have grown by more than 400% since 2010 •80% of customers abandon a mobile website if they have a bad user experience Mobile Optimization
- 95. Mobile Differences Corporate Site Menu: relocate to top right corner, maintain the vanishing menu button Call to action: add convenient, highly visible click-to buttons Content: situate the page content in a flow that is more relevant for mobile users, locate video on top Example Customize Mobile Site Mobile Optimization
- 96. Mobile Design Example Mobile Optimization
- 97. Mobile Design Social Integration Mobile Optimization
- 98. Feeling Overwhelmed? Leveraging Free Resources
- 99. There is help. Leveraging Free Resources 98
- 100. Harrison Blum Social Media Expert Certified Social Media Trainer ! Z Interactive http://zinteractiveco.com [email protected] (970)389-3515 Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk ! The Mobi Monk http://themobimonk.com [email protected] (214)450-6260 Thank You http://social.zinteractiveagency.com/OldRepublicTitle 99