Fast fish Forum 15 March 2017
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The document discusses strategies for improving customer satisfaction by merging customer insights with existing data, emphasizing the importance of utilizing untapped data for future planning. It also highlights Nedbank's use of data science to enhance customer experience through better integration of business units. The focus is on leveraging data to drive business decisions and improve overall effectiveness.
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Fast fish Forum 15 March 2017
- 2. Topic 1: Creating strategies by combining customer needs and your existing data Derek Martin, Principal Consultant, BSG © BSG. All rights reserved CONSULTING | TECHNOLOGY What do you know about your customers' satisfaction scores and do you have an understanding of their motivations? How are you using the data you already have, such as operational reports and insight into the future? We have found value in combining an understanding of customers, with insights gained from data that is already available in your business but is going untapped. Planning the future of the business becomes possible when you understand the customer and can find the data to support the intended direction.
- 3. Topic 2: Utilising data science to achieve group KPIs through empowered business unit integration Trinesha Reddy, Head: Strategy & Analytics and Pedro Rhode, Executive: Sales & Service Effectiveness, Nedbank Integrated Channels © BSG. All rights reserved CONSULTING | TECHNOLOGY Nedbank will be sharing how they enhanced customer experience through the practical application of data science to integrate their business units and break down internal silos.