FIFA Online Championship
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This document proposes an online FIFA tournament between creative agencies as a marketing campaign for BaseKit. It includes a SWOT analysis, discussion of target audiences, criteria for team selection, proposed prizes, and plans for promoting the event on the website and social media. The goal is to position BaseKit as a creative, competitive brand and drive traffic to their website.
FIFA Online Championship
- 1. Brand Narrative Cloud Experience A cloud storage and data file management system. “Content comes to life” reflects CX’s ability to bring simplicity and excitement to the way people share and store content in a moving world. Defining Behaviours such as ‘geektastic’, ‘simple’ and ‘obsessive’, gave shape to the character of the business and how the experience they deliver comes to life.
- 2. BaseKit Exploring Creativity by Margarida da Marça | Designer [email protected]
- 3. The purpose of this campaign is to contribute to better position BaseKit, to get more traffic and target audience to know BaseKit and visit the website. Also, to relate BaseKit with a high creative, dynamic and competitive Brand all over the world.
- 4. Overview In such a competitive global market Brands have to find ways to stand-out and position themselves. How can Design/creativity contribute? Generating innovative ideas, cost-effective, easy and fast to implement, communicate and spread both Brand Values (internal) and Character (external).
- 5. So, the big idea is... i hate this orange
- 8. The first and biggest worldwide Online FIFA Tournament between creative industries.
- 9. SWOT analysis Strengths Weaknesses . Positioning BK into a new and . Olympics - London | 2012 potential business sector - Sports . Internet connection speed . Generate engaging content . Putting side-by-side BK with high . Possibility of generating great and standards brands like: DDB, JWT, DD9. free advertising and PR . Schedule the game: time zone . Track more visitors to BK site . Encourage teams to build websites with BK editor (sport templates) . Team Spirit Opportunities Threats . Creepiest Office Competition . Agencies don’t play FIFA . FIFA World Cup 2014 . Agencies don’t want to liberate time for . Midia Cup employes to play . Copyrighting Issues 1
- 10. Chart Audience Flow Followers BKpro 1 Community Facebook Blog Creative 2 Agencies Twitter Social Media 3 Channels Magazines Followers 2
- 11. Criteria of Selection Target the correct audience High competitive companies. That are used to enrolle challanges of this nature. High influence in the social media. Reference Mídia’s Cup, Brazil 2011 - Sponsored by the Sport TV. 16 creative agencies in competition: Young & Rubicam, Ogilvy, McCann, Talent, TBWA, Saatchi & Saatchi, etc... 3
- 12. Prizes Funny Trophy or a Kit from BaseKit 6
- 13. Promoting the event 1- Website 1.1 Submissions open 1.2 Competition - league news, winners, schedule of the games 2- Emails, newsletters 3- Social Media - Facebook Apps / Twitter /… 4- By post - send a kit from BaseKit 5- Infographics 5.1 How to enter in the competition without having an Xbox? 5.2 (...) 6- Others, for example: 6.1 - New job positions available at BaseKit Description: FIFA’12 Players| Apply now!! 7
- 14. Website Flow First sketches 1- What is this challenge ABOUT 1.1- User LIKE and want to ENTER in the competition 1.1.2- user SHARES that entered in the competition and might want to challenge/invite other agencies to play with. 1.2- User LIKE but doesn’t have an Xbox - FAQ’s 1.3- User leaves the website 2- Encourage to CREATE A QUICK AND EASY WEBSITE to promote his team 2.1- special offer / special package 3 - Schedule of games 4 - Font-Page | News, reviews of the games 5 - Terms and Conditions applied to the competition *Central to engage the users 8
- 15. References Concept Inspiration Toyota, Keep Re-inventing - Commercial > Domino’s Pizza, Think Oven - FB Campaign > Mídia’s Cup, Brazil 2011 - FB campaign > Graphic Inspiration Channel 4 - Branding > Channel 4 - Commercial > thank you