FIFA_Ethical Recruitment Guide_Appendix02.pdf

Ethical
Recruitment
Guide
APPENDIX 2
FIFA Football Agents Ethical
Communication Guide

Ethical Recruitment Guide 2
Page
FIFA Football Agents Ethical Communication Guide
APPENDIX 2
FIFA Football Agents Ethical
Communication Guide
Introduction
Objectives
Football agents serve as crucial participants in the careers
of athletes, especially in facilitating player transfers,
negotiating contracts, and providing guidance to
athletes. Additionally, they are instrumental in upholding
the transparency and integrity of the football transfer
system, safeguarding the welfare of the professionals
they represent, and contributing to the fair and ethical
operation of player contracts and transfers within the
beautiful game.
This communication guide, grounded mostly in FIFA’s
regulations, provides a comprehensive framework for
promoting ethical and transparent practices within the
international transfer system. It advises football agents
on how to communicate openly and transparently with
key stakeholders—parents, athletes, football academies,
clubs, government agencies, and football federations—
thus supporting ethical practices in football transfers.
The document seeks to provide clear guidelines on the
roles and responsibilities of key stakeholders and their
interactions with football agents, fostering a fair and
accountable environment. By recommending strategies
for communication and stakeholder engagement, football
agents can maintain open and honest communication
and ensure the protection of the athlete while upholding
the core values of the sport.
This includes promoting
transparency between football
agents, players, families, and
clubs to ensure that all parties are
well-informed.
All communications will be
aligned with FIFA’s ethical
standards and regulations to
uphold the highest level of
integrity.
Finally, it is intended to foster
trust and protect young
players from exploitation in the
recruitment process.
The objectives are to establish and maintain consistent messaging regarding ethical recruitment
practices among football agents.

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APPENDIX 2
Football Agents and Their Responsibility
Football agents play a critical role in the professional sports ecosystem, acting as necessary participants between
players,clubs,andotherstakeholders.Theirprimaryresponsibilityistorepresenttheinterestsoftheplayerstheymanage,
guiding them through various aspects of their careers, including contract negotiations, transfers, endorsements, and
other business matters. However, their influence extends beyond just the players—they are also expected to act in a
way that benefits the football clubs, sponsors, and the overall integrity of the sport.
Acting in the Best Interest of the Player
Acting in the Best Interest of the Football Ecosystem
Acting in the Best Interest of the Club
For players, football agents are often more than
just business representatives; they are career
strategists and advisors. Particularly for younger
or less experienced players, football agents are
entrusted with navigating complex legal, financial,
and contractual landscapes. They must ensure that
the player’s professional and personal welfare are
prioritised.This includes securing fairfinancialterms,
protecting the player from potential exploitation,
and promoting long-term career growth instead of
short-term gains.
Moreover, football agents are responsible for
informing players about their decisions, from club
transfers to brand endorsements. This includes
offering advice on career direction, potential club
environments, playing time, and even the cultural fit
within a team. For young players, agents often have
a fiduciary duty, acting in loco parentis (in place of
the parent), especially when dealing with sensitive
issues like housing, education, and well-being.
Football agents also serve as custodians of the broader football ecosystem. Adhering to ethical standards
contributes to a fair and transparent environment that benefits all stakeholders—players, clubs, sponsors, and
fans. They are expected to follow guidelines set by governing bodies like FIFA, which regulate player transfers,
service fees, and player welfare. When football agents engage in unethical practices like misrepresenting
players, inflating transfer fees, or undermining fair competition, they not only harm their clients but also damage
the reputation of the sport.
A responsible football agent will also be mindful of the ripple effects that their actions can have on the football
industry. For example, unethical behaviour in negotiations can harm the reputation of a player or club, negatively
affect future business dealings, and erode trust between stakeholders. Therefore, football agents who focus
on long-term sustainability, rather than short-term profits, can help to preserve the integrity of the sport and
related competitions.
While football agents’ primary allegiance lies with
the player, they are also responsible for maintaining
a professional relationship with clubs. A successful
football agent should facilitate a mutually
beneficial relationship between the player and the
club, ensuring the club can meet its operational
and financial goals while prioritising the player’s
professional development.
In practice, this might mean working towards a fair
marketvalueinplayertransfersorsalarynegotiations
that benefit both parties. For example, a football
agent focusing solely on maximising a player’s
salary without considering the club’s financial
constraints may risk damaging the player’s long-
term prospects with that club or others. Effective
football agents, therefore, seek to strike a balance
where both parties feel respected and satisfied with
the outcome, contributing to the player’s career
stability and the club’s operational continuity.

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APPENDIX 2
ART. 13 | FIFA FOOTBALL AGENT REGULATIONS (FFAR)
Article 13 ofthe FIFAFootballAgent Regulations (FFAR) focuses specificallyon the representation ofminors,providing
clear guidelines to protect young athletes and minors from abuse and exploitation. As football agents play a crucial
role in shaping the careers of players, particularly during their early development, it is vital that they adhere to these
regulations to ensure the safety and well-being of minors under their representation.
Key Provisions of Article 13 – Representation of Minors
This provision is put in place to protect
young players from entering into professional
agreements too early in their development,
ensuring that they focus on their growth and
education without undue pressure.
Football agents must refrain from offering any
form of inducement, such as financial rewards
or gifts, to minors or their families to secure
representation contracts. This regulation is
designed to prevent agents from exploiting
families’ financial vulnerabilities, keeping the
focus on ethical recruitment and the player’s
development rather than monetary gain.
The primary responsibility of the agent
representing a minor is to act in the best interest
of the young player. This means considering the
player’s long-term development, both in their
career and personal life, rather than seeking
short-term financial gain. Agents must prioritise
the welfare, education, and future prospects of
the minor throughout the representation period.
A football agent can only sign a representation
contract if written consent is obtained from the
player’s legal guardian(s). This ensures that the
minor’s best interests are represented and that
their families are fully aware and involved in the
decision-making process.
Any contract signed with a minor must be
transparent and clearly understood by all
parties involved. Football agents must explain
all contractual terms in simple, clear language,
ensuring that minors and their families are fully
informed of their rights and obligations before
signing.
According to Article 13, representation contracts
with minors must be limited in duration. The
maximum contract term is two years, preventing
minors from being tied to long-term agreements
that may not serve their evolving needs and
interests as they grow.
Age Restrictions on Representation
Prohibition on Inducements
Best Interest of the Minor
Consent from Legal Guardians
Transparency in Contractual Agreements
Duration of Contracts
a
c
e
b
d
f
Football Agents and Their Responsibility

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APPENDIX 2
Ethical Considerations in the Representation of Minors
As football agents working with minors, it is essential to go beyond legal compliance and adopt a strictly ethical
approach. This includes:
Article 13 of the FIFA Football Agent Regulations provides a critical framework for safeguarding young players from
exploitation during the recruitment process.As a football agent, adhering to these regulations is not only an ethical and
legal obligation but a responsibility to protect the future of football’s next generation.
Ensuring the player’s education is prioritised.
Respecting family dynamics and involving guardians in major decisions.
Maintaining transparency in all transactions and communications with the minor and their family.
Avoiding any form of manipulation or pressure on the minor to enter into agreements that may not align
with their best interests.
The Importance of Ethical Conduct and Football Agents as Bridges Between Players, Clubs,
and Families
A football agent must operate transparently and fairly, avoiding exploitative practices that could jeopardise the well-
being of young or vulnerable players. Ethical behaviour ensures that all parties—players, clubs, and families - are
treated with respect and fairness.This is especially important in high-stakes negotiations, such as transfers or contract
renewals, where emotions and financial pressures can run high.
Building Trust with Players and Families
Trust is one of the most critical components of the football agent-player relationship, particularly for younger
athletes navigating professional football for the first time. Players and their families rely on football agents to
guide them through complex decisions. Ethical football agents ensure that they communicate openly, explain
the implications of every decision, and provide honest advice—even when it may not align with the player’s
initial desires.
In addition, football agents often serve as the primary liaison between clubs and families. For young players,
parents or guardians are deeply involved in decision-making processes and need a football agent who can
explain complex contractual or legal matters in simple, understandable terms. Transparency ensures that the
family feels informed and empowered throughout the process.

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APPENDIX 2
Facilitating Club and Player Relationships
Safeguarding Young Players from Abuse and Exploitation
Football agents also act as vital bridges between clubs and players. Their role is to ensure that both parties’
interests align as closely as possible, mitigating conflicts that could arise during negotiations. Ethical football
agents foster open communication between clubs and players, which helps avoid misunderstandings and
ensures that both parties work towards common goals.
For instance, if a club is interested in a player but cannot meet certain financial demands, a football agent
willing to work transparently with both sides can negotiate a mutually beneficial solution—perhaps through
performance-based bonuses or a staggered payment schedule. In this way, football agents serve as problem
solvers who help maintain positive relationships between players and clubs, even in challenging negotiations.
Young football players are particularly vulnerable to exploitation and other kind of abuse due to inexperience
and the pressure to succeed. Football agents are often the first line of defence against such exploitation and
other kinds of abuse. By ensuring that players fully understand their contracts, rights, and long-term career
implications, ethical football agents help protect their clients from predatory practices by unscrupulous clubs,
football agents or any other individuals that pertain themselves as football agents.
Moreover, football agents with a strong ethical foundation will avoid practices that jeopardise a player’s career
or personal well-being. For example, they will not push players into risky transfers for high service fees or
manipulate their choices to favour particular clubs or sponsors without considering the player’s interests.
Ethical Recruitment Practices: Core Objectives
Ethical recruitment practices are foundational to the integrity and sustainability of football as a global sport. The core
objectives of ethical recruitment can be broken down into three primary pillars: ethics, transparency, and protection of
young players. These principles not only ensure fair and responsible conduct in the recruitment process but also serve
to safeguard the long-term interests of all parties involved—players, football agents, clubs, and football associations.
When these objectives are pursued rigorously, they promote trust, fairness, and a level playing field within the football
ecosystem.
ETHICAL RECRUITMENT: A COMMITMENT TO FAIRNESS AND INTEGRITY
At its heart, ethical recruitment emphasises fairness and integrity, requiring football agents and other stakeholders to
act in good faith throughout the recruitment process.The goal is to ensure every decision and action prioritises players’
welfare, respects clubs’ rights and upholds the sport’s moral and legal frameworks.
For football agents, this means adhering to regulations set by governing bodies like FIFA, which have established
comprehensive guidelines to protect the interests of all parties. FIFA’s regulations, for example, outline clear rules
for how football agents should manage transfers, negotiations, and contracts, particularly concerning younger or
vulnerable players.

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APPENDIX 2
KEY PRACTICES FOR ETHICAL RECRUITMENT
EXAMPLE OF ETHICAL CONDUCT
Full disclosure
Fair contract terms
Avoiding conflicts of interest
Football agents should be
transparent about their service
fee structures, ensuring that
players are fully aware of what
fees they will pay and what
services they receive in return.
Contracts should reflect the
player’s value and potential
without exploiting their lack
of experience or knowledge.
Footballagentsmustensurethat
terms such as salary, bonuses,
and performance clauses are
reasonable, attainable, and
aligned with market standards.
Football agents must represent
their clients without being
influenced by personal financial
incentives that could harm
the player’s career. This means
rejecting under-the-table deals,
inflated fees, or collusion with
clubs to achieve outcomes that
serve their interests rather than
the player’s.
Consider a young player from an underdeveloped footballing country
with a major European club offering a contract. A football agent would
ensure that the player understands the terms of the deal, particularly any
clauses that might affect their playing time or development. They would
also evaluate whether the contract serves the player’s long-term career
growth or if alternative opportunities may be more beneficial, even if they
don’t provide immediate financial rewards.
Transparency is another cornerstone of ethical recruitment practices. It fosters trust between players, football agents,
clubs, and families by ensuring that all parties have access to the same information and understand the details of
every transaction.Transparency requires football agents to communicate openly about the terms of contracts, financial
arrangements, and career implications. Without it, young players and their families—often inexperienced with the legal
and financial intricacies of professional football—can easily become victims of exploitation.
TRANSPARENCY: BUILDING TRUST THROUGH OPEN COMMUNICATION

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APPENDIX 2
For agents, practising transparency means:
Football agents must explain the implications
of contracts, clauses, and agreements in simple,
understandable language, particularly for younger
players and their families. Complex legal jargon
should be broken down, and all parties should
understand their agreement.
For example, when negotiating a transfer for
a young player, the football agent should fully
explain any signing bonuses, salary structure, or
performance-based incentives to the player and
their family. They should also discuss long-term
career impacts, such as how joining a specific club
might affect the player’s development and future
opportunities.
Transparency in negotiations means that football
agents should openly communicate the terms
they discuss with clubs or other stakeholders.
There should be no hidden clauses or secret
agreements that could later harm the player.
For example, FIFA regulations require transparency
in disclosingthetransferfee and anyotherfinancial
agreements when a player is transferred from one
club to another. A football agent who complies
with these rules ensures that the player and the
clubs involved are fully informed and protected
from under-the-table deals or conflicts of interest.
FIFA’s rules also mandate that the player be
involved in all key decisions, further promoting
transparency.
Many ethical breaches occur when players are
unaware of how much they pay their football
agents. Ethical football agents should disclose
all fees upfront, explaining how their service fees
work, and avoid hidden charges common in less
ethical practices.
CLEAR COMMUNICATION OPEN NEGOTIATIONS
DISCLOSURE OF SERVICE FEES
During a transfer negotiation, a club might offer a
contract with several performance-based bonuses. An
ethical football agent would sit down with the player
and family, clearly explaining what each bonus entails—
whether it depends on goals scored, minutes played, or
other metrics. They would ensure the player understands
the probability of achieving those bonuses and what
that means for their income. If the terms seem difficult to
achieve, the football agent will negotiate on the player’s
behalf for more realistic bonuses, ensuring the player isn’t
unfairly disadvantaged.

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APPENDIX 2
Young players, especially minors, are particularly vulnerable to abuse, neglect and exploitation in the football world
due to their inexperience, emotional investment in the sport, and the overwhelming nature of international attention.
Protecting young players is one of the core objectives of ethical recruitment, and this requires football agents to
prioritise not just the short-term financial gain of the player but their long-term well-being and career development.
FIFA’s regulations impose several specific safeguards aimed at protecting young players. These include restrictions
on international transfers for players under 18 and the requirement that the player’s parents or guardians approve any
contracts involving minors. Football agents must strictly comply with these rules to ensure young players are not
pushed into situations that could harm their development or well-being.
PROTECTION OF YOUNG PLAYERS: GUARDING AGAINST ABUSE AND EXPLOITATION
KEY PRACTICES FOR PROTECTING YOUNG PLAYERS
Career Path Planning
Post-Career Planning
Ensuring Family Involvement
Ethical football agents should help young
players map a clear development path, including
education, training, and playing opportunities,
rather than focusing purely on early financial
returns. The emphasis should be on the player’s
holistic development - both professionally and
personally.
Ethical football agents recognise that a footballer’s
career can be short-lived and should encourage
players to think about life after football, offering
advice on financial planning, education, or career
diversification.
For minors, football agents must include the family
or guardians in all decisions, ensuring they are fully
informed about contracts, transfers, and training
schedules. This prevents misunderstandings and
ensures the player has a strong support system.

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APPENDIX 2
CRITICAL SCENARIOS WHERE TRANSPARENCY AND ETHICAL CONDUCT ARE VITAL
During contract negotiations, football agents
must be transparent with the player and the
club, ensuring that all parties understand the
terms. A football agent should explain contract
clauses such as transfer rights, release fees, and
performance incentives in detail. This helps clarity
later when the player may feel misled about their
rights.
Transfers are often where ethical breaches occur,
particularly when football agents inflate fees or
misrepresent player conditions to clubs.Therefore,
football agents must ensure that the transfer is in
the player’s best interest, considering playing time,
club stability, and development opportunities
rather than pushing for the highest transfer fee.
CONTRACT NEGOTIATIONS CLUB TRANSFERS
Players often rely on agents to secure endorsement deals with brands or sponsors. Ethical football agents
ensure that the terms of these deals align with the player’s personal values and career goals rather than simply
seeking the most lucrative offers.
ENDORSEMENT DEALS
By committing to fairness, transparency, and protecting young players, football agents can ensure they always act
in the best interests of their clients. Through clear communication, compliance with FIFA’s regulations, and a long-
term focus on player welfare, ethical recruitment practices can foster a more trustworthy, fair, and sustainable football
environment.

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APPENDIX 2
When communicating, football agents should focus on three core tones—professional, empathetic, and transparent—
to ensure clarity and foster trust among all parties involved.
TONE: PROFESSIONAL, EMPATHETIC, AND TRANSPARENT
Football agents need to establish authority and respect through a professional tone. This means avoiding
casual or informal language, particularly in formal negotiations or written communication. A professional
tone conveys competence, reliability, and trustworthiness, which are critical in high-stakes situations such as
contract discussions or transfers.
Football agents often interact with players and their families during pivotal moments - such as career decisions,
contract negotiations, or transfers - which can be emotionally charged. An empathetic tone acknowledges
these emotions and ensures the football agent is seen as caring and supportive.
PROFESSIONAL TONE
EMPATHETIC TONE
Why this matters: Football agents manage players’ careers and guide families through complex decisions.
A professional tone gives stakeholders confidence that the football agent is experienced and capable.
Why this matters: Football agents must demonstrate understanding and compassion, especially when
dealing with young players or families with little knowledge of the football industry. Empathy fosters trust
and strengthens the relationship between agents and their clients.
How to achieve it: Use formal language, precise terminology, and maintain a neutral tone when addressing
all stakeholders, ensuring that emotions or personal biases do not seep into conversations.
How to achieve it: Active listening, asking open-ended questions, and acknowledging the emotional
weight of the situation helps convey empathy. Phrasing statements in a way that shows you understand
their concerns is key.
An example: We have thoroughly reviewed the contract and, based on our analysis, recommend a few
modifications to ensure your long-term growth and financial security in the club.
An example: I understand this decision is difficult, and I want to ensure you’re comfortable with every step.
Let’s review your options to ensure we choose what’s best for your future.
Tone and Style Guidelines: In-Depth Analysis and Evaluation
Effective communication is key to maintaining trust, credibility, and professionalism in recruitment, particularly when
agents interact with players, families, clubs, and regulatory bodies. Football agents must adopt a specific tone and style
in their communications to navigate the complexities of contract negotiations, career decisions, and ethical dilemmas.
These guidelines provide a framework for how agents should approach various stakeholders.

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APPENDIX 2
Transparency is essential in ensuring all parties fully understand the decisions and processes.This is especially
important in an industry where ethical concerns and misunderstandings can easily arise.
TRANSPARENT TONE
Why this matters: In football recruitment, the stakes are high, and players and families rely on football
agents for honest advice. A transparent tone reassures stakeholders that there are no hidden agendas,
promoting trust in the football agent’s intentions and actions.
Why this matters: Contracts can include terms like “transfer rights,” “buyout clauses,” or “performance-related
bonuses,” which may not be familiar to most people outside the football or legal industry. Simplifying these
terms ensures that clients fully understand what they agree to, which is crucial for transparency and long-term
trust.
How to achieve it: Be upfront about the processes, decisions, and potential challenges, and avoid
withholding information. Ensure clarity by breaking down details of all offers presented and explaining them
fully, even when the news may not be favourable.
How to simplify legal terms:
An example: While this offer may seem lower than expected, let me explain the club’s reasoning and why I
believe it could still be a good opportunity.
An example: the term ‘buyout clause’ means that another club can pay a set amount to take you away
from your current team. Think of it as a price tag—if another team is willing to pay that price, you’ll have the
option to leave your current club.
Here’s a tip for football agents: Make the explanations interactive by asking the client if they understand
each concept. If necessary, use visual aids, diagrams, or charts to make the legal concepts easier to follow.
Football contracts and recruitment agreements often contain complex legal language that can be difficult for players
and their families to understand. Football agents must simplify these terms to prevent confusion and ensure informed
decision-making.
SIMPLIFYING COMPLEX LEGAL TERMS
Define key terms upfront
Provide clear definitions for complex terms at the start of any contract discussion.
Use analogies or examples
Simplify using everyday language or analogies to make abstract terms relatable.
Provide summaries
Instead of focusing on the fine print, provide a high-level summary of key points, then break down any
complicated clauses.

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APPENDIX 2
Football agents must act in the best interests of their players, offering guidance on career decisions while protecting
them from neglect, abuse or exploitation. This is especially important for younger or inexperienced players who may
not fully understand the complexities of professional football.
For instance, a 17-year-old player is approached by multiple European clubs offering lucrative contracts. As the football
agent, your responsibility is to assess the options based on the player’s development needs, potential playing time, and
overall growth opportunities. After informing of any written offer they have received and related detailed discussions
with the player, you could recommend a club that offers a structured development program, even though the financial
rewards are less immediate. By prioritising development, you safeguard the player’s long-term career prospects.
ENGAGING WITH PLAYERS: SUPPORTING PLAYERS IN CAREER DECISIONS
Stakeholder Engagement: Communicating Efficiently
Football agents are also pivotal in managing the relationships between various stakeholders in a player’s career. Their
responsibilities extend beyond mere representation; they encompass advocacy, education, and ethical oversight,
ensuring that all parties involved can navigate the complexities of professional football while maintaining integrity.
This guide will provide an in-depth analysis of how football agents can responsibly and ethically manage relationships
with players, families, clubs, academies and regulatory bodies, fulfilling their responsibilities and fostering a healthy
football ecosystem.
How Football Agents Can Support Young Players
i. Provide Clear Career Path Planning:
ii. Offer Full Disclosure on Contracts and Negotiations:
iii. Educate Players on Their Rights
Football agents should work with players to map out short-term and long-term goals. This involves
identifying which clubs, leagues, and competitions are most beneficial for the player’s development, rather
than focusing on immediate financial gain.
For young players, explain the importance of playing time and development over securing a high salary. Let
the player understand how regular playing time in a smaller club might be more valuable than sitting on the
bench at a larger club.
Break down the terms of contracts (salaries, bonuses, release clauses, etc.) in language that the player
can easily understand. Ensure the player fully knows what they are signing and its potential long-term
implications.
Inform players oftheir rights under FIFAregulations, such as restrictions on international transfers for minors
or protecting young players from unfair contracts. By doing so, football agents can protect them from being
exploited by clubs or third parties.
Ensure players know the financial aspects of deals, such as service fees, tax obligations, and future earnings
potential.

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APPENDIX 2
Families often play a significant role in a player’s decision-making, especially when the player is still young. Football
agents must communicate openly with families, simplify complex legal matters, and show empathy to build trust and
ensure informed decisions are made.
ENGAGING WITH FAMILIES: EMPATHY AND TRANSPARENCY IN COMPLEX LEGAL PROCESSES
How Football Agents Can Support Engage Families
i. Simplify Legal Terms and Processes:
ii. Foster Open Communication:
iii. Show Empathy in Sensitive Situations
Here’s an example:
Contracts and negotiations can be complex and filled with legal jargon that may confuse families. Break
down complex terms into simple language, explaining things like “transfer rights,” “performance clauses,” or
“release fees” in clear terms.
Offer visual aids or summaries to help families grasp key points, focusing on the terms directly affecting the
player’s welfare, such as playing time guarantees or financial stability.
Ensure families feel included in decision-making processes. Hold regular meetings to discuss the player’s
options, potential transfers, or contract renewals. Be open to questions, no matter how basic they may
seem.
Career decisions can be emotionally charged for players and families, especially in contract negotiations
or transfers. Show empathy by understanding their concerns - the player’s physical well-being, educational
opportunities, or emotional needs. Acknowledge the pressures they may feel and provide reassurance
through consistent, transparent communication.
An overseas club offers a 16-year-old player a contract, but the family is concerned about the impact on his
education and cultural adjustment. As the football agent, you simplify the contract terms and explain the
club’s developmental and educational programs. You also arrange for the family to meet with a player who
made a similar transition, easing their concerns by offering real-life insights and emotional support.
Be honest about the challenges and risks of certain decisions, such as moving to a foreign club or signing a
long-term contract with limited playing opportunities.

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APPENDIX 2
A football agent’s essential objective is to maintain a professional relationship with clubs. This involves communicating
clearly and aligning expectations between the player and the club. This fosters trust and ensures long-term, mutually
beneficial partnerships.
ENGAGING WITH CLUBS: MAINTAINING CLEAR COMMUNICATION AND FOSTERING TRUST
How Football Agents Can Improve Communication with Clubs
i. Establish Open Channels of Communication:
ii. Balance the Needs of Both Parties:
iii. Maintain Integrity During Transfers:
Example:
During negotiations, football agents must keep lines of communication open between the club and the
player, ensuring transparency regarding the club’s expectations and the player’s needs. Misunderstandings
can lead to disputes, which can be avoided through open dialogue.
Maintain regular updates with club representatives, especially regarding the player’s development, injuries,
or personal matters affecting performance or playing time.
In negotiations, ensure that the players’ and the club’s interests are represented fairly. For example, if a club
cannot meet a player’s financial expectations, look for alternative ways to meet both parties’ goals, such as
performance-based incentives or contract extensions with future guarantees.
When arranging transfers, be transparent about all terms, including agent fees, and avoid inflating transfer
prices or engaging in unethical practices. A transfer must benefit all parties—the player’s development, the
club’s financial health, and the football agent’s integrity.
A club is interested in signing your client but cannot meet their desired salary due to budget constraints.
Instead of walking away from the negotiation, you suggest a performance-based bonus system, which aligns
with the club’s financial limitations and allows players to increase their earnings based on performance. This
solution fosters trust between the player, football agent, and club.
Manage the player’s expectations regarding playing time, salary, and club culture to align with the club’s
objectives. This avoids future conflicts and builds trust between both sides.

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APPENDIX 2
ENGAGING FIFA & OTHER REGULATORY BODIES: UPHOLDING INTEGRITY THROUGH COMPLIANCE
Football agents must adhere to all regulations and other national or international governing body standards. These
rules protect all stakeholders, particularly players, from unethical practices. Football agents must operate within these
frameworks to maintain integrity and fairness in football.
Government bodies, including ministries of sport and immigration authorities, regulate player movements across
borders. Football agents must understand the legal requirements surrounding player transfers, including visa
regulations, work permits, and the legality of contracts in different jurisdictions. Engaging with government agencies is
particularly important in preventing trafficking, as illegal or undocumented transfers often occur in regions with weak
regulatory frameworks.
For instance, a 16-year-old player is offered a contract by a foreign club. As the football agent, you ensure compliance
with FIFA’s regulation on the transfer of minors by verifying the club’s adherence to educational and welfare provisions.
You also work closely with the national football association to meet all legal obligations, protecting the player from
unethical recruitment.
Football agents are crucial in ensuring that all stakeholders - players, families, clubs, and regulatory bodies—work
together smoothly and responsibly. Upholding these values not only protects players but also enhances the credibility
and professionalism of the agent’s role. This communication guide serves as a roadmap for football agents seeking to
act in the best interests of all stakeholders while adhering to ethical and regulatory standards.
How Football Agents Can Improve Communication with Governmental Agencies
and Regulatory Bodies
i. Stay Informed and Compliant with Regulations:
ii. Adhere to FIFA’s Ethical Standards:
iii. Collaborate with Member Associations:
Regularly update yourself on all regulations regarding player transfers, agent regulations, and the treatment
of young players. Ensure all your practices are in line with these standards.
Attend FIFA/member association/agent organisation workshops or educational seminars to stay up-to-
date with rule changes or new ethical guidelines.
Football Agents should establish direct lines of communication with relevant government authorities to
ensure compliance with local and international laws governing athlete transfers. They should also work to
ensure that young players are not subjected to exploitative conditions under the guise of legal transfers.
Ensure you operate transparently in matters such as service fees.
Work with local football associations and governing bodies to ensure that contracts and transfers are
conducted fairlyand in compliance with local laws.Ifan issue arises,report unethical behaviourorregulation
breaches to the appropriate authorities to protect the integrity of the sport.
Follow FIFA’s rules on recruiting and transferring minors, which aim to prevent young players from being
taken advantage of. For instance, international transfers are prohibited for players under 18 unless specific
conditions are met. These include the player’s parents moving to the country for non-footballing reasons,
the transfer within the European Union or European Economic Area, and the player aged between 16 and 18.

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APPENDIX 2
Crisis Communication Guidelines: Addressing Ethical Breaches
Football agents must managethe crisis swiftlyand efficientlywhen ethical breaches occur- such as a misunderstanding
aboutplayercontracts,financialirregularities,orunethicalrecruitmentpractices.Awell-structuredcrisiscommunication
approach ensures the situation is handled carefully while maintaining trust and accountability.
In crises, transparency is vital to maintain trust. Football agents must acknowledge the issue, explain what went wrong,
and provide details on how the situation will be addressed.Avoiding or concealing information can damage the football
agent’s credibility.
Whythis matters: Transparency shows accountability,which is critical in regaining trust after an ethical breach.
Players, families, and clubs must know that the football agent takes the matter seriously and plans to rectify it.
How to achieve it: Provide a factual, detailed account of what happened. If the breach was an honest mistake,
clarify that and explain the corrective actions being taken.
TRANSPARENT AND HONEST COMMUNICATION
Crises require prompt action to avoid further escalation. Football agents must communicate with a sense
of urgency while maintaining calm. At the same time, taking full accountability for the situation is crucial to
reassure stakeholders that the football agent is responsible and proactive in finding a solution.
Why this matters: By addressing the issue quickly and showing accountability, football agents can prevent
damage to their reputations and demonstrate their commitment to ethical practices.
How to achieve it: Clearly outline the timeline of actions and the next steps to resolve the issue.
URGENCY AND ACCOUNTABILITY
It’s not enough to merely acknowledge the problem;
football agents must present a clear plan for resolving
the crisis and preventing future occurrences. Offering
solutions demonstratesthatthe football agent is in control
of the situation and is committed to making things right.
Why this matters: Stakeholders want to know
that the problem is being addressed and will not
happen again. A solution-oriented approach
builds confidence in the football agent’s ability to
manage crises effectively.
How to achieve it: Provide a detailed action plan,
specifying what steps will be taken immediately
and in the long term to prevent similar issues.
SOLUTION-ORIENTED APPROACH

Page
APPENDIX 2
In a crisis, football agents must act swiftly, strategically, and thoughtfully to manage situations effectively while
preserving their credibility and trust with stakeholders. Below are several common crisis scenarios agents may face
and strategies for managing them:
Breach of Contract
Conflict of Interest
Immediate Response: Promptly inform all relevant parties (player, club,
legal representatives) of the breach, maintaining transparency and
professionalism.
Early Disclosure: To maintain transparency, immediately disclose the
conflict of interest to all stakeholders (player, club).
Legal Recourse: If the issue escalates, utilise the Agents Chamber
(when operational), national-level dispute resolution body or Court of
Arbitration for Sport (CAS) as necessary. Ensure all parties are aware of
legal processes.
Recusal: If necessary, to protect integrity, recuse yourself from the
decision-making process or recruitment, ensuring a neutral party can
handle the matter.
External Communication: If the conflict becomes public, issue a clear
and honest statement emphasising the swift resolution and the proactive
measures taken to avoid conflicts in the future.
External Communication: If made public, control the narrative by issuing
a well-crafted statement, focusing on the steps toward resolution and
ensuring the player’s or agency’s reputation remains intact.
Internal Review: Conduct an internal review to assess the situation and
improve policies that prevent future conflicts of interest.
Acknowledge Responsibility: Depending on the situation’s sensitivity,
publicly or privately acknowledge and commit to resolving the issue.
Offer Solutions: Present viable solutions, such as having another football
agent represent the other party, to prevent potential biases or favouritism
or request the prior written consent of the relevant parties.
SCENARIO
SCENARIO
ACTION STEPS
ACTION STEPS

Page
APPENDIX 2
Allegations of Exploitation
Against Club
Immediate Engagement: Before making any external statements, the
football agent should conduct an internal review to understand the full
scope of the allegations.
Open Dialogue with the Club: Once the internal review is complete, the
football agent should initiate a discussion with the club to address the
allegations. Opening a channel for dialogue may reveal information that
could help resolve the issue diplomatically.
Engage Legal Counsel: Exploitation allegations can have significant
legal implications, so it is critical to involve legal professionals early in the
process.
Engage Relevant Regulatory Bodies: If the club is in breach of ethical
standards, it is crucial to involve football regulatory bodies to hold the club
accountable.
Protect the Player’s Mental and Emotional Well-Being: The football
agent should take proactive steps to protect the player’s mental health,
especially when the player is young and inexperienced.
Long-Term Measures: In addition to resolving the immediate crisis, the
football agent should implement long-term strategies to prevent similar
situations from occurring in the future.
Communicate with the Player and Family: Before making any external
statements, the football agent should conduct an internal review to
understand the full scope of the allegations.
SCENARIO ACTION STEPS
Explore Exit Strategies if Necessary: If the club refuses to cooperate
or the allegations prove true, the football agent may need to explore
alternative career options for the player, such as leaving the club. This is a
last resort but may be necessary if the club cannot provide players with a
safe and ethical environment to continue their careers.

Page
APPENDIX 2
Maintain confidentiality where
necessary, but be transparent
and proactive in addressing
the crisis.
Have a designated
spokesperson to ensure
consistent messaging.
Monitor media and public
sentiment to adjust
communication strategies
if needed swiftly.
In all scenarios, it’s critical to:
Feedback Mechanism
Action
Collect regular feedback from key stakeholders—players, their families,
and clubs—on the recruitment and representation process.
Timing
Schedule feedback at key stages, such as after recruitment, contract
negotiation, or significant events (e.g., transfers, training camps).
Focus Areas
Assess the quality of communication, transparency, fairness, and overall
satisfaction with the process.
Action Plan
Act on feedback promptly by addressing concerns and improving the
agency’s practices.
Methods
Agencies can gather insights using a combination of surveys (anonymous
or personalised) and direct interviews. Individual agents can also conduct
monthly/weekly check-ins (phone calls and/or chats) with the players or
their families.
SCENARIO ACTION STEPS
MONITORING AND FEEDBACK PROCESSES & TOOLS

Page
APPENDIX 2
Monitoring Compliance
Measuring Success
Action
Implement a continuous review system to monitor agents’ adherence to
ethical standards and regulatory frameworks.
Action
Use qualitative and quantitative metrics to assess the impact of the
agency’s communication and ethical practices.
Frequency
Conductcompliancereviewsonaquarterlyorannualbasis,withadditional
reviews following significant client events
Case Studies
Document case studies of successful, ethical recruitment and
representation. Use these as benchmarks for future efforts.
Audit Trails
Maintain detailed documentation of recruitment and contract activities,
allowing for comprehensive audits when necessary.
Corrective Measures
If compliance issues are found, apply corrective measures, including
retraining or disciplinary actions, as needed.
Review Panels
Establish an internal compliance committee to periodically review internal
compliance, agents’ behaviour, contracts, and client relations.
Engagement Metrics
Tracksocial media engagement (e.g.,reach,interaction rates),participation
in training programs, and event attendance to measure public perception.
SCENARIO
SCENARIO
ACTION STEPS
ACTION STEPS

Page
APPENDIX 2
COMMUNICATION CHANNELS
Football agents must adhere to all regulations and other national or international governing body standards. These
rules protect all stakeholders, particularly players, from unethical practices. Football agents must operate within these
frameworks to maintain integrity and fairness in football.
Government bodies, including ministries of sport and immigration authorities, regulate player movements across
borders. Football agents must understand the legal requirements surrounding player transfers, including visa
regulations, work permits, and the legality of contracts in different jurisdictions. Engaging with government agencies is
particularly important in preventing trafficking, as illegal or undocumented transfers often occur in regions with weak
regulatory frameworks.
Social Media Platforms
Agency Website
» Action: Utilize platforms like Instagram, Twitter, LinkedIn, and Facebook to share success stories and build
trust with potential clients.
» Action: Ensure the website serves as an authoritative resource on ethical recruitment.
» Content Strategy: Regularly post player testimonials, case studies of successful negotiations, and behind-
the-scenes glimpses of the recruitment process.
» Ethics Statement: Prominently display an ethics statement outlining the agency’s commitment to fair and
transparent recruitment.
» Engagement: Use interactive features like Q&A sessions, live streams with agents or players, and polls to
engage with followers and promote transparency.
» FAQs and Guides: Create an easily accessible section with FAQs and detailed guides for players, families,
and football agents on the recruitment process, contract terms, and dispute resolution.
» Target Audience: Tailor posts to attract players and their families, clubs, and other stakeholders interested
in ethical sports management.
» Success Stories: To build credibility, showcase case studies of ethical recruitment and player development
on the homepage or in a dedicated section.

Page
APPENDIX 2
Direct Communication (Emails/Phone Calls):
Workshops/Webinars
» Action: Use formal, direct communication channels for high-stakes discussions like contract negotiations,
player updates, and addressing concerns.
» Action: Organise educational sessions to improve football agents’ skills and knowledge and educate players
and families on recruitment.
» Emails: Send personalised emails with detailed updates, professional advice, and follow-ups on recruitment
or contract matters.
» ForStaff:ProvidetrainingonFIFAregulations,compliancestandards,andbestpracticesinethicalrecruitment.
» Phone Calls: For urgent or sensitive issues, use phone calls to ensure clarity and a more personal touch,
offering immediate responses to concerns.
» Documentation: Ensure all important communication is well-documented to maintain transparency,
confidentiality and professionalism.
» ForPlayers and Families: Host webinars to help them understand contracts, rights, and howto navigate their
football careers ethically and successfully. Feature industry experts, legal professionals, or veteran players to
enhance credibility and provide diverse perspectives on ethics in football.
Conclusions
Building a sustainable and ethical environment within
football recruitment is vital for the long-term well-being
of young players, their families, and the broader football
ecosystem. This responsibility primarily falls on football
agents, who act as necessary participants and advocates
for players. They must ensure that their conduct adheres
to the highest ethical standards and fosters trust among
all stakeholders.

Page
APPENDIX 2
Call to Action: Upholding Ethical Standards
Football agents must take an active role in creating a transparent, ethical football ecosystem. This responsibility
transcends individual deals or transactions; it involves setting a standard of integrity that others in the industry will
follow. To achieve this:
Footballagentsmustseethemselvesasnegotiators
or as stewards of the sport’s ethical foundations.
Every decision they make, from signing a player
to negotiating transfers, reflects on them and the
broader football community. Therefore, they must
commit to transparency, fairness, and integrity in
every interaction.
Footballagentsshouldeducateplayersandfamilies
on their rights, responsibilities, and the potential
risks of the recruitment process. By fostering an
environment of informed decision-making, they
empower players to take control of their careers.
Football agents must stay updated with FIFA’s evolving standards and ensure their practices are always
compliant. This involves understanding the regulations and actively contributing to a culture that values ethical
conduct over profit-driven shortcuts.
Football agents should hold themselves accountable for their actions and decisions. When mistakes occur, they
must be transparent about the issue and take corrective measures immediately.This accountability strengthens
their reputation and the trust others place in them.
In essence, ethical recruitment and transparent communication are not just about safeguarding young players
but about building a sustainable future for football. Football agents have a unique and powerful role in shaping
the sport’s future by championing transparency, trust, and ethical behaviour. By committing to these values,
football agents safeguard the interests of the players they represent, contribute to a more just and accountable
football industry and ensure that their conduct is consistent with the core objectives of the football transfer
system and of the FIFA Football Agent Regulations.
The call to action for football agents is clear: uphold ethical standards, foster trust, and ensure transparency in
every aspect of recruitment. For parents, athletes, and clubs football football agents should encourage regular
communication between parents, athletes, and clubs. This can be achieved through meetings, newsletters, and
informational sessions informing all parties about developments and expectations. In dealing with regulatory
bodies, football agents must maintain open lines of communication with government agencies and football
federations to stay updated on regulations and best practices.
In conclusion, football agents must be transparent in their dealings with clubs and federations, ensuring that
all parties understand the terms of contracts and transfers. This transparency is crucial in building trust and
preventing misunderstandings that could lead to exploitation. By doing so, football agents can create an
environment where players can thrive, clubs can operate with integrity, and the football ecosystem can grow
sustainably for generations as per the relevant objectives of football transfer system.
Transparency is a cornerstone of trust. Football
agents must ensure that all communications
with players, families, and clubs are clear, honest,
and straightforward. This includes simplifying
complex contractual language, openly discussing
the risks involved in any deal, and maintaining
open communication channels throughout the
recruitment process.
In contract negotiations, football agents should
prioritise clarity and openness. This builds a solid
foundation of trust between the football agent and
the player and with clubs and regulatory bodies.
Football Agents as Ethical Stewards
Continuous Compliance with FIFA Regulations
Fostering Transparent Communication

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