Film industry research task
- 2. MONSTERS(2010)- VERTIGO FILMS Production 1)Who directed and starred in the film? What are they already famous for and in which countries? Film was directed by Gareth Edwards and Scoot McNairy with his then-girlfriend and now wife, Whitney Able starred in this film. Scoot McNairyScoot McNairy •2000-He began with small parts in films (such as Wonderland (2003)) •2007-In Search of a Midnight Kiss. - Edwards was suggested to watch it and look at Scoot McNairy in it. Edwards was impressed by McNairy in this low-budget film. (McNairy even won the award- Independent Spirit Awards after) •2010- MONSTERS. He was nominated as best actor in British Independent Film Awards. This film brings him a worldwide fame. Whitney AbleWhitney Able •She is best known for her roles in All the “Boys Love Mandy Lane” (2006), “Monsters” (2010) and “A Walk Among the Tombstones” (2014). •Gareth Edwards wanted a real couple to portray the lead characters. McNairy sent Edwards a picture of his then-girlfriend, Whitney Able, who Edwards initially thought was "too good-looking“. He changed his mind after meeting them and cast them both. •Also became worldwide fame after “Monsters”, however haven’t met the same success as Scoot McNairy in further life as an actress. Gareth EdwardsGareth Edwards •First gained widespread recognition for Monsters •He acted as a writer, director, cinematographer, and visual effects artist in this film. OthersOthers Music by Jon Hopkins Produced by Allan Niblo Edited by Colin Goudie FUNDING- Vertigo Films
- 3. 2) What cameras, other technologies and special effects were used to produce the film? •The filming equipment cost approximately $15,000. The film was able to be made on such a low budget due to the use of prosumer cameras (Sony PMW-EX3) to capture digital video, rather than the more expensive 35 mm film. EDITING •Every night after shooting, editor Colin Goudie and his assistant Justin Hall would download the footage so the memory sticks could be cleared and ready for the next day. •The original cut was over four hours long but was trimmed to 94 minutes after eight months of editing. SPECIAL EFFECTS •Edwards created the special effects himself using 1) off-the-shelf Adobe software 2) Zbrush 3)Autodesk 3ds Max. •He had five months to create all 250 visual effects shots. He was editing in hiw bedroom. •Edwards said that the creatures' visual effects were the most challenging element of whole production •Because of time constraints, the sound effects had to be produced before the special effects. Pixologic ZBrush
- 4. 3) Find out where the film was shot – on locations or sets- give some details •Because the budget was so limited, many of the locations in the film were used without permission •The film was shot in Belize, Mexico, Guatemala, Costa Rica, and the United States over three weeks. 4) What was the production budget? •Less than $500,000 5) Is the Film part of a franchise and does it have pre-sold elements? •Vertigo decided to produce another film- Monsters: Dark Continent (2015) as the first film had great commercial success. It was directed by Tom Green as Gareth Edwards was buzzy with another film “Godzilla”
- 5. DISTRIBUTION AND MARKETING 1)Who were the distribution company in the UK and in the US? •In UK it was distributed by Vetigo Films •Magnet Releasing (Magnolia Pictures company) acquired the distribution rights in the United States 2) How was traditional media used to market the film? •Monsters premiered at the South by Southwest Film Festival on 13 March 2010. •Then it was screened at 3 others festivals •It was supported by magazines that suggested it would be a good movie •Interviews with Gareth Edwards, stars and reviews were demonstrated on internet, magazines, radio and TV before the main release of the film •As for the Marketing Methods, they used Foursquare to promote it, as they would has ‘infected areas’ where people could check in and have a chance of winning Monsters merchandise, this was set up by Vue Entertainment and Cineworld Cinemas, which also gave users access to exclusive Monsters content •Posters 3)How was the internet used to market the film? •Firstly, on the main Vertigo website, you can click on the film. It will bring you to another website made specially for “Monsters” •Many different trailers were released on YouTube a lot time earlier then the film itself was released. •A lot of internet websites (even Russian) were writing about this film, however not in great details. •4 different official websites (UK, France, Japan, Russia) + Facebook page and numerous miscellaneous sites
- 6. 4)In what different formats was the film released in theatres •D-cinema 5) In what different ways was the film available to view to audience watching in their homes? •Pay money and watch online (Apple TV, itunes, youtube etc) •DVD •BluRay 6) Is the film available to illegally download? Sure
- 7. EXHIBITION 1)In how many countries did the film receive a theatrical release? •In more than 50 different countries 2) Box office •total UK box office - $237,301 •Total worldwide box office- $4,242,978 •the UK box office on its opening weekend- £348,577 - (5 December 2010) •US box office on its opening weekend- $20,508 - (31 October 2010) 3) How many theatres did the film open to on it’s opening weekend? •3 theatres •It was also shown on 4 festivals, including Los Angeles Film Festival on 23 and 26 June ( it was shown there twice) 7) How it made it’s money back on production and marketing budget? •It grossed $4.2 million from worldwide ticket sales
- 8. 8) Was the filmed intended for the cinema and expected to do well at the box office? •As it was low-budget film. It was not expected to do so well at the box office. •It was intended for the cinema indeed. Release dates: •13 March 2010 (South by Southwest) •3 December 2010
- 9. STREETDANCE 2(2012)- VERTIGO FILMS Production 1)Who directed and starred in the film? What are they already famous for and in which countries? •Streetdance 2 was directed by Max Giwa and Dania Pasquini •They have also directed 'What if' •It starred Falk Hentschel and Sophia Boutella •Sophia Boutella was a backing dancer for Madonna and face of Nike •Britain's Got Talent stars George Sampson and Flawless also starred in this film Other •Edited by Tim Murrell •Funded by Vertigo Films in association with BBC Films •Produced by James Richardson and Allan Niblo ( who also produced Monsters (2010))
- 10. 2) WHAT CAMERAS, OTHER TECHNOLOGIES AND SPECIAL EFFECTS WERE USED TO PRODUCE THE FILM? • Film’s budget was lots more than “Monsters” (2010) had, so equipment was also more expensive • not many special effects • visual effects were made by Brewery, The 3) Find out where the film was shot – on locations or sets- give some details • It was filmed in 4 counties: UK, Italy, France and Germany • The last tango dance they shot was actually just in front of the Eiffel Tower. 4) What was the production budget? • £7,000,000 5) Is the Film part of a franchise and does it have pre-sold elements? • Street Dance 2 is in a franchise, the first film being Street Dance 3D • It was made for younger target population • It didn’t have pre-sold elements For example, Paradise FX 3D Rigs to produce 3D film.
- 11. DISTRIBUTION AND MARKETING 1)Who were the distribution company in the UK and in the US? •UK- Vertigo Films •US- Phase 4 Films 2) How was traditional media and internet used to market the film? •The internet used to market the film through social networking, adverts, YouTube adverts and music videos •It is British analogue to American Films “Step up”, so that itself is a marketing point as young population you loved Step up wanted to watch something similar. •Online games such as “Alesha's Street Dance” •Official web-site •Many miscellaneous Sites in other counties
- 12. 3)IN WHAT DIFFERENT FORMATS WAS THE FILM RELEASED IN THEATRES • D-cinema • 3D 4) In what different ways was the film available to view to audience watching in their homes? • The film is available to view on DVD and blu-ray, sky box office, Netflix and Love Film. Special features that were included on the DVD and BluRay were: • StreetDance 2 - behind the scenes • On set with Sampson • Behind the moves - Preparing for Street Dance 2 • Anatomy of a scene - Skorpion’s supermarket sweep • World premiere night • Virals And yes, it is possible to watch it for free
- 13. EXHIBITION 1)In how many countries did the film receive a theatrical release? •The film was released in 29 countries BOX OFFIICE •On the opening weekend, movie grossed £608,024 and placed fifth in the UK movie box office charts- a result that only managed a quarter of the success Streetdance 3D did, placing it behind The Hunger Games which remained the top grossing movie for two weeks. 2) Was the filmed intended for the cinema and expected to do well at the box office? •The target population was very clear: teenagers •Streetdance 3D was very successful, so the second film also was expected to achieve the same. Release dates: 30 March 2012 UK Opening- weekend World-wide £4,835,465 £974,007 £20,788,483
- 14. DARK KNIGHT RISES(2012) WARNER BROS PICTURES Production 1)Who directed and starred in the film? What are they already famous for and in which countries? •Directed by Christopher Nolan •He was already world-wide famous for The Dark Knight related films (dark knight rises is the third film in this trilogy)– 1) Batman Begins(2005) 2) The Dark Knight(2008) and Inception (2010) •He also directed another very successful film made by Warner Bros Pictures Interstellar (2014) •Nolan drew inspiration from Bane's comic book debut in the 1993 "Knightfall" storyline •We wanted to make enormously great movie "how many good third movies in a franchise can people name?“ © •Film starred a lot of actors such as Christian Bale, Michael Caine, Gary Oldman and Anne Hathaway •Of course, they were already world-wide famous Others •Music by Hans Zimmer •Edited by Lee Smith •There were several producers for this film, including Edgar Wright, Michael Bay, Bryan Singer, Jon Favreau, Eli Roth, Duncan Jones and Stephen Daldry •Costume designer- Lindy Hemming Production companies •Legendary Pictures •DC Entertainment •Syncopy
- 15. 2) WHAT CAMERAS, OTHER TECHNOLOGIES AND SPECIAL EFFECTS WERE USED TO PRODUCE THE FILM? • As there was a huge budget ($230 million), they spent lot of money for equipment • IMAX cameras, 35mm and 70mm (Nolan decided not to film in 3-D, but instead use the IMAX format • May 6,2011 - Principal photography • Nolan also decide to use digital intermediate • The equipment included helicopters and many action were actually shot in the sky Filming process • Several accidents occurred during the production of the film ( for example, a tractor-trailer crashed into the main entrance) • Design of costumes was very complicated.( for example, Graham Churchyard (costume effects supervisor) created a three-dimensional model of actor Tom Hardy's face and skull to design the mask, allowing the mask to perfectly conform to the contours of Hardy's face • Special buildings were built in order to shoot in them. • A lot of the basic plans for the fight scenes change dramatically while filming as Chris gets new ideas for how he wants the fight to go. Locations • Film was shot in 34 locations • According to the Romania Insider, Nolan was interested in Bucharest's historical centers, Edgar Quinet Street, the Palace of the Parliament, and the Turda salt mine • Much of the movie is supposed to take place in Winter in Gotham, but since the production is filming in the summer in Pittsburgh they had to dress the set in snow and steam and use lighting techniques to make it look like winter.
- 16. 4) WHAT WAS THE PRODUCTION BUDGET? • $230 million 5) is the film part of franchise and does it have pre-sold elements? • Dark Knight Rises it the third film in Batman trilogy • Based on comics about Batman • It was aimed to an international audience
- 17. DISTRIBUTION AND MARKETING 1)Who were the distribution company in the UK and in the US? •Warner Bros. Pictures distributed the film not only in Us but also in several other counties such as France, Germany, Japan and UK •There were several distribution company for each country Marketing •Warner Bros made use of all kinds of media and without “cross media convergence” this strategy would not have been as successful. • cross media convergence- ensures that the film reaches the widest possible audience. •This film had has one of the most elaborate marketing strategies to date • www.ibelieveinharveydent.com was the first of a long line of websites dedicated to generating interest in “The Dark Knight. •The Dark Knight whereby the opening sequence of the film was attached to IMAX prints of I Am Legend seven months before release •Viral marketing campaigns for the film continued as magazine companies Empire and Wired •Figures and toys were made and produced for audience including Batman, Bane, and Catwoman, and else • there were also iOS and Android devices for promoting the movie •Two digital comic books entitled Batman Origins and The Dark Knight: Prologue were released exclusively for Nokia Lumia devices. also •Wallpapers •Posters •Puzzles •Card games •Flash games • Online games • Gamed on disc • Magazines • newspapers
- 18. Websites •Facebook •Official ( several) •Many others in different countries
- 19. IN WHAT DIFFERENT WAYS WAS THE FILM AVAILABLE TO VIEW TO AUDIENCE WATCHING IN THEIR HOMES? • 70mm IMAX • No 3D • 2D In what different ways was the film available to view to audience watching in their homes? • It is available on Blu-ray, DVD, and as a Digital download • Coinciding with the release of this film, a box set of The Dark Knight trilogy was released. Yes, it is possible to watch it free indeed.
- 20. EXHIBITION US Opening- weekend Total worldwide $448,139,099 $160,887,295 $1,084,439,099 Box office 1)In how many countries did the film receive a theatrical release? About 4.400 Release dates New-York UK UK July 16, 2012 July 20, 2012 July 20, 2012 2) Was the filmed intended for the cinema and expected to do well at the box office? •The Dark Knight Rises scored of 88% based on 305 reviews and a rating average of 8/10 •Yes, it intended to do well at the box office and to be released on the silver screen.
- 21. AMERICAN SNIPER (2015) WARNER BROS. PICTURES Production 1.Who directed and starred in the film? What are they already famous for and in which countries? •Initially, it was announced that Steven Spielberg would direct. •Directed and produced by Clint Eastwood •He was an actor and got international fame for “the Man with No Name” and for the five Dirty Harry films throughout the 1970s and 1980s. •These roles, among others, have made him an enduring cultural icon of masculinity • Eastwood has directed over 30 films, including Westerns, action films, and dramas •Film starred Bradley Cooper and Sienna Miller •He has been nominated for four Academy Awards, three for acting and one for producing •Sienna Miller is an American-born British actress, Model and fashion designer. •In 2008 She was nominated for the BAFTA Rising Star Award •For her role as Tippi Hedren in the 2012 TV film The Girl, she was nominated for a BAFTA TV Award for Best Actress and a Golden Globe Award for Best Actress Others: Written by Jason Hall Production Companies- Warner Bros Pictures and 5 others
- 22. WHAT CAMERAS, OTHER TECHNOLOGIES AND SPECIAL EFFECTS WERE USED TO PRODUCE THE FILM? Cameras: •Arri Alexa XT, •Panavision Primo, •C-, E- and G-Series Lenses Edited by • Joel Cox • Gary D. Roach •There were lots of names for special effects and visual effects Locations •The Film was shot in 12 filming locations •Principal photography began on March 31, 2014 in Los Angeles Music •There is no "Music by" credit on this film •Composer and music editor Joseph S. DeBeasi is credited as composer of additional music •Clint Eastwood is credited as the composer of "Taya's theme"
- 23. WHAT WAS THE PRODUCTION BUDGET? • $58,800,000 Is the film part of a franchise and does it have pre-sold elements? • It is based on the book American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History by Chris Kyle, with Scott McEwen and Jim DeFelice.
- 24. DISTRIBUTION AND MARKETING Who were the distribution company in the UK and in the US? •As well as Dark knight rises, Warner bros. Pictures destributed film in the US, UK and other countries Marketing •You can find a lot of reviews that also were used for marketing •Magazines •Online posts •From its earliest stages, Kroll said, the marketing for “American Sniper” was engineered to convey the sense that this was not a typical war movie. •Trailers •“It was a very unusual trailer,” Kroll said. “It was quite spare and quiet and designed to be very emotional and provocative. That was the declarative moment for us where people started to understand that this movie was maybe not what they thought it would be.” •Trailers and TV spots since then have largely avoided the kind of bloody battle footage typically showcased in ads for war movies — Sony Pictures' World War II film “Fury” being a recent example. •It provoked some political debates Official website- http://www.americansnipermovie.com/ In what different formats was the film released in theatres? •D-cinema •IMAX
- 25. Release dates Exhibition •Achieved $89.5m in US opening weekend - the highest January debut ever •American Sniper received positive response from critics Box Office 4 theaters 3,555 theaters 3,885 theaters AFI Fest limited release worldwide release November 11, 2014 December 25, 2014 January 16, 2015 Exhibition Limited Opening Weekend: Wide Opening Weekend Widest Release In Release $633,456 $89,269,066 $274,607,000 37 days
- 26. TYRANNOSAUR (2011) WARP FILMS • Directed by: Paddy Considine • Starring: Peter Mullan Olivia Colman Eddie Marsan Paul Popplewell Sally Carman Financed by • Film 4 • EM Media • UK Film Council • Screen Yorkshirefor Production • Produced by: Diarmid Scrimshaw and Mark Herbert • Edited by: Pia Di Ciaula • Distributed by: StudioCanal UK (UK) Strand Releasing (US)
- 27. • Paddy Considine- is an English actor, film director, screenwriter, and musician • He has starred in films such as “Dead Man's Shoes” • He won World Cinema Directing Award at the 2011 Sundance Film Festival for Tyrannosaur. • Peter Mullan- known for his roles in Trainspotting, My Name Is Joe and the Harry Potter film series. • Starred in Paddy Considine's Tyrannosaur and also in Channel 4's four-part drama series “The Fear” (2012) • Olivia Colman • She is a three-time BAFTA TV Award winner. • Colman played Carol Thatcher in the Academy Award-winning 2011 film The Iron Lady • Film was shot using simple technologies such as Canon EOS 5D • It was shot in one filming location (Leeds, West Yorkshire, England, UK) • Tyrannosaur is an expansion of “Dog Altogether”, a short film for Warp Films that Considine wrote and directed, which won the Best Short Film BAFTA, BIFA awards and Silver Lion award at Venice in 2007 • The film's title is a metaphor, the meaning of which is revealed in the film. • The end credits gives special thanks to both James Marsh and Gary Oldman.
- 28. DISTRIBUTION AND MARKETING • Film doesn’t have a UK official website. However, it has official Japan website. Marketing included- • Posters. • Trailers • A lot of film festival promotion. • Empire magazine podcast. • in didn’t have featurettes or TV spots. • No major stars to sell it. Was distributed by many companies such as Twentieth Century Fox Film Corporation (2010) (worldwide)
- 29. EXHIBITION • Opened on 5 screens in the US • Film festivals - Toronto and Sundance, amongst others. • Limited release - They knew it wouldn’t do well in cinemas and the money to be made was through downloads and dvd sales. • Tyrannosaur has been received well by critics • Was released on D-cinema Box office 5 theatres 5 theatres Release dates • You can easily watch it online for free either on DVD or BluRay UK Worldwide Opening Weekend: $22,321 $22,321 $7,635 Sundance Film Festival UK 21 January 2011 7 October 2011