Financial Services Sector Report - July 2018

For updated information, please visit www.ibef.org July 2018
FINANCIAL SERVICES

Table of Content
Executive Summary………………….…….3
Advantage India…………………….……....4
Market Overview …………….………...…...6
Recent Trends and Strategies....…….….16
Growth Drivers and Opportunities…….…19
Key Industry Organisations...…….....…...30
Useful Information……….……….......…..32

For updated information, please visit www.ibef.org3 Financial Services
EXECUTIVE SUMMARY
Source: IMF, ICRA, Economic Times, Capgemini Wealth Report, Aranca Research, ^ - as per a report by EY
 In 2017, India’s Gross National Savings (GNS), as a percentage of GDP, stood at 30.0 per cent.
Gross national savings
above 30 per cent of
GDP
 The number of HNWI increased to 330,400 in 2017 and the population of HNWIs is expected to double by
2020.
India’s HNWI population
to double by 2020
 For the year 2017-18, the assets under management of the mutual fund industry stood at Rs 23.26 lakh crore
(US$ 360 billion).
 Mutual fund industry AUM recorded a CAGR (in Rs) of 15.51 per cent over FY07–18. India is considered one
of the preferred investment destinations globally. The Association of Mutual Funds in India (AMFI) is
targeting nearly five fold growth in assets under management (AUM) to INR 95 lakh crore (US$ 1.47 trillion)
and a more than three times growth in investor accounts to 130 million by 2025.
Robust AUM growth
 A total of 153 initial public offers (IPOs) were issued in the Indian stock markets in 2017, which raised a total
of US$ 11.6 billion.^
 The total amount of Initial Public Offerings increased to Rs 84,357 crore (US$ 13,089 million) by the end of
FY18.
Fundraising via IPOs on
the rise
Note: HNWI – High Net Worth Individual, NBFC – Non-Banking Financial Company, AUM – Assets Under Management

Financial Services
ADVANTAGE INDIA

ADVANTAGE INDIA
 Rising incomes are driving the demand for
financial services across income brackets
 Financial inclusion drive from RBI has
expanded the target market to semi-urban and
rural areas
 Investment corpus in Indian insurance sector
can rise to US$ 1 trillion by 2025
 India benefits from a large cross-utilisation of
channels to expand reach of financial services
 Maharashtra has launched its mobile wallet
facility allowing transferring of funds from other
mobile wallets. Maharashtra is the first state to
launch it.
 Airtel recently got the payments bank license
from the RBI and is starting its pilot services
across 12000 outlets in Karnataka in
supplement to Andhra Pradesh and Telangana
 Credit, insurance and investment penetration is
rising in rural areas
 HNWI participation is growing in the wealth
management segment
 Lower mutual fund penetration of 5–6 per cent
reflects latent growth opportunities
 In January 2017, Central Government
inaugurated the INX (International stock
exchange), subsidiary of BSE Ltd., in the
International Finance Services Centre, Gujarat.
 Government has approved new banking
licenses and increased the FDI limit in the
insurance sector
 Gold Monetization Scheme, 2015, Atal
Pension Scheme, Pradhan Mantri Suraksha
Bima Yojana, Pradhan Mantri Jeevan Jyoti
Bima Yojana
ADVANTAGE
INDIA
Source: IMF, World Bank, KPMG report “Indian Mutual Fund Industry”, Ministry of External Affairs
Note: HNWI – High Net Worth Individual, NBFC – Non-Banking Financial Company, F – Forecast, NRFIP – National Rural Financial Inclusion Plan

Financial Services
MARKET
OVERVIEW

SEGMENTS OF THE FINANCIAL SERVICES SECTOR
Source: Aranca Research
Note: NBFC - Non Banking Financial Company
Financial services
Asset Management
Broking
Wealth Management
Investment
Banking
Life
Non-life
Asset finance company
Investment company
Loan company
Capital markets Insurance NBFCs

ASSETS UNDER MANAGEMENT HAVE MORE THAN
DOUBLED SINCE FY08
Source: AMFI, Aranca Research
125.4
90.4
129.5
129.8
125.3
129.2
136.9
179.6
252.1
272.6
331.4
341.1
0.00
50.00
100.00
150.00
200.00
250.00
300.00
350.00
400.00
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
 The asset management industry in India is among the fastest
growing in the world. As of November 2017, 42 asset management
companies were operating in the country
 As of June 2018, the assets under management of the mutual fund
industry stood at Rs 22.86 lakh crore (US$ 341.1 billion).
 Inflows in India's mutual fund schemes via the systematic
investment plan (SIP) route reached Rs 67,190 crore (US$ 10.43
billion) during FY2018 and Rs 43,921 crore (US$ 6.55 billion) during
FY19.
 Equity mutual funds have registered a net inflow of Rs 8,794 crore
(US$ 1.13 billion), thereby taking their asset base to Rs 9,762 crore
(US$ 1.46 billion) in June 2018.
 The number of mutual fund (MF) portfolios have increased to 66.5
million as of December 2017, backed by rising interest in MFs
among investors.
Visakhapatnam port traffic (million tonnes)Mutual fund assets under management* (AUM) (in US$ billion)
CAGR (in Rs): 15.51%
Note: AUM – Assets Under Management, * - as of June 2018* - Exchange rate used is average of 2017-18 i.e. 64.45, CAGR in Rs till FY18

CORPORATE INVESTORS ARE BY FAR THE LARGEST
INVESTOR IN MUTUAL FUNDS CATEGORY
 In March 2018, corporate investors accounted for around 43.44 per
cent of total AUM in India, while HNWIs and retail investors
accounted for 30.09 per cent and 24.79 per cent, respectively.
 As of November 2017, India stood at fourth position with it’s
contribution of 4 per cent in terms of individual market share in HNWI
population growth in APAC (Asia Pacific) region
 Category 3 Alternative Investment Funds (AIFs) in India, which are
hedge funds investing in public markets, have raised Rs 8,521 crore
(US$ 1.3 billion) during the first nine months of 2017.
Source: AMFI, Money Control
Leading AMCs in India (as of April-June 2018)
43.44%
30.09%
24.79%
1.06%
0.63%
Corporates HNWI Retail Banks/FI FII
Note: HNWI - High Net Worth Individuals, AMC - Asset Management Company
Top 5 AMCs in India AUM (US$ billion)
ICICI Prudential Asset Management Co. Ltd 46.27
HDFC Asset Management Co. Ltd 45.77
Aditya Birla Sun Life Asset Management Co. Ltd 37.18
Reliance Nippon Life Asset Management Ltd 35.87
SBI Funds Management Private Limited 34.77
UTI Asset Management Company Ltd 22.85
Investor breakup (as of March 2018)

BROKING: EQUITY MARKET TURNOVER INCREASED
SIGNIFICANTLY IN RECENT YEARS
Source: National Stock Exchange, SEBI
Note: CAGR – Compounded Annual Growth Rate; NSE – National Stock Exchange, ^ - as per World Bank's Ease of Doing Business 2018 report, CY – calendar year
 Indian stocks markets, S&P Sensex and Nifty 50, rose 10-11 per cent in FY 2018.
 The number of companies listed on the NSE rose from 135 in 1995 to 1,852 by the end of June 2018.
 India has scored a perfect 10 in protecting shareholders' rights on the back of reforms implemented by Securities and Exchange Board of India
(SEBI).^
2,266 2,215 2,202
1,479
1,881
0
500
1,000
1,500
2,000
2,500
Australian SE Hong Kong SE* Korea SE Shanghai SE NSE India
Listed companies on major stock exchanges in Asia-Pacific countries
(as on June 2018)

VIBRANT CAPITAL MARKET EVIDENT THROUGH
LARGE NUMBER OF LISTINGS
Companies listed on NSE and BSE Amount raised by IPOs (US$ million)
5,850
6,049
6,268
6,361
6,445
6,641
6,779
6,877
7,024
7,357
7,719
7,651
7,501
7,458
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
Source: SEBI, ^ - as per a report by EY
Note: FII – Foreign Institutional Investors, NSE – National Stock Exchange, SME - Small and Medium-sized Enterprises, BSE – Bombay Stock Exchange, ^ - as per a study by rating
agency ICRA, * - as on June 2018
 The number of listed companies on NSE and BSE were 7,458.
 The revenues of the brokerage industry in India are estimated to grow by 15-20 per cent to reach Rs 18,000-19,000 crore (US$ 2.80-2.96 billion)
in FY 2017-18, backed by healthy volumes and a rise in the share of the cash segment.^
 The total amount raised by 14 companies through Initial Public Offers increased to Rs 18,591 crore (US$ 2.88 billion) first three months of 2018
due to introduction of long term capital gains tax, as per the data from Prime Database.
 The total amount of initial public offerings increased to Rs 84,357 crore (US$ 13,089 million) by the end of 2017-18.
 During 2017-18, 155 SME IPOs raised Rs. 2,247 crore (US$ 348.64 million)
 In 2018, total IPO’s are projected to increase to Rs 35,000 crore (US$ 5.22 billion) with major portion backed by private equity.^
318
3,899
5,173
921
1,015
188
472
2,315
4,535
13,089
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18

84,000
120,000
153,000
125,000
153,000
156,000
198,000
200,000
219,000
330,400
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
WEALTH MANAGEMENT: AN EMERGING SEGMENT
 The number of HNWIs in India reached 3,30,400 by the end of 2017.
Between 2011 and 2017, number of HNWIs in India has seen a
steady rise at a CAGR of 18.67 per cent. By the end of 2025, global
HNWI wealth is estimated to grow to over US$ 100 trillion.
 High net worth households would grow at an even faster rate till
2019 growing at a CAGR of about 21.5 per cent
 Advisory asset management and tax planning has one of the highest
demand among wealth management services by HNWIs; this is
followed by financial planning
Visakhapatnam port traffic (million tonnes)Number of HNWIs in India
Source: World Wealth Report, Capgemini
Note: HNWI – High Net Worth Individuals

THE LIFE INSURANCE SEGMENT HAS GROWN
SIGNIFICANTLY IN RECENT YEARS
 The life insurance market in FY 17 valued at US$ 64.64 billion.
 Over FY02–17, life insurance premiums witnessed growth at a CAGR of 13.25 per cent.
 Business of life insurance companies from first year premium stood at Rs 1,64,694.92 crore (US$ 25.44 billion) for the period ended February 28th
2018.
Source: IRDA, Swiss Re
Major private players in the life insurance segment (as of June
2018)
Name Total premiums (US$ million)
ICICI Prudential 257.29
HDFC Standard 399.40
SBI Life 309.46
Max Life 114.11
Bajaj Allianz 107.46
0
0
1
2
3
6
13
14
17
19
18
14
13
15
16
18
10
11
14
17
21
28
37
34
29
45
42
38
39
39
41
46
0
10
20
30
40
50
60
70
FY02
FY03
FY04
FY05
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
Private Public
CAGR 13.25%
Life insurance Premium Segmental (US$ billion)

NON-LIFE INSURANCE SEGMENT HAS BEEN RISING
AS WELL
 Non-Life insurance premiums were Rs 1.09 lakh crore (US$ 16.91
billion) during April-December 2017.
 The non-life insurance market grew from US$ 2.6 billion in FY02 to
US$ 19.71 billion in FY17.
 During FY02–17, increase in non-life insurance premiums witnessed
at a CAGR of 14.46 per cent while premiums generated by private
players surged at a CAGR of 35.2 per cent and premiums from
public sector companies increased at a CAGR of 10.05 per cent
during the same period.
Visakhapatnam port traffic (million tonnes)Non-life insurance premiums (US$ billion)
Source: IRDA, General Insurance Council
Note: YoY – Year on Year, * - from April 2017-December 2017, CAGR till FY 2017
0.1
0.3
0.5
0.8
1.2
1.9
2.7
2.7
2.9
3.8
4.7
5.1
5.7
6.3
6.1
9.2
7.4
2.5
2.8
3.1
3.3
3.6
3.8
4.4
4.2
4.6
5.8
6.7
6.8
7.2
7.7
7.3
10.5
7.6
-
5.0
10.0
15.0
20.0
25.0
FY02
FY03
FY04
FY05
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
Private Public
CAGR 14.46 %

293.78
421.97
610.82
854.82
1,056.04
1,610.97
4,313.76
5,651.21
6,098.52
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
NBFC: GROWING IN PROMINENCE
 NBFCs are rapidly gaining prominence as intermediaries in the retail
finance space
 NBFCs finance more than 80 per cent of equipment leasing and hire
purchase activities in India
 The public deposit of NBFCs increased from US$ 293.78 million in
FY09 to Rs 409.15 billion (US$ 6,089.52 million) in FY17, registering
a Compound Annual Growth Rate (CAGR) of 46.10 per cent.
 The gross loans of India’s Non-Banking Finance Company-
Microfinance Institutions (NBFC-MFIs) increased 24 per cent year-
on-year in Q2 FY18 to Rs 38,288 crore (US$ 5.89 billion). ^
 NBFC’s market share in commercial loans increased to 2.8 per cent
in 2016-17 from 2 per cent in 2015-16*.
Visakhapatnam port traffic (million tonnes)NBFC Public Deposit (in US$ million)
Source: RBI
Note: NBFC - Non Banking Financial Company,; P-Provisional, ^ - according to Microfinance Institutions Network (MFIN), * - as per latest data available.

Financial Services
RECENT TRENDS
AND STRATEGIES

RECENT TRENDS
 New distribution channels such as bancassurance, online distribution and NBFCs have widened the reach and
reduced operational costs
 The life insurance sector has witnessed the launch of innovative products such as Unit Linked Insurance Plans
(ULIPs)
 Most general insurance public companies are planning to expand beyond Indian markets, especially in South-
East Asia and the Middle East
 Insurance industry in India is expected to reach US$ 280 billion
 As the Reserve Bank of India (RBI) allows more features such as unlimited fund transfers between wallets and
bank accounts, mobile wallets will become strong players in the financial ecosystem,
 India's mobile wallet industry is estimated to grow at a compound annual growth rate (CAGR) of 148 per cent to
reach US$ 4.4 billion by 2022. ^
 NBFCs have served the unbanked customers by pioneering into retail asset-backed lending, lending against
securities and microfinance. NBFCs aspire to emerge as a one-stop shop for all financial services
 Non-Banking Financial Companies are expected to raise their share to 19-20 per cent by 2020 through
recapitalisation program for public sector@
 New banking licence-related guidelines issued by RBI in early 2013 place NBFCs ahead in competition for
licenses owing largely to their rural network
 New RBI guidelines on NBFCs with regard to capital requirements, provisioning norms and enhanced disclosure
requirements are expected to benefit the sector in the long run
Insurance Sector
Mobile Wallets
NBFCs
Note: ^ - according to the 'World Payment Report 2017' by Capgemini, * - according to Credit Suisse, @ - According tot Crisil
 Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure. Digital
transactions reached an all-time high of 1.11 billion in January 2018. India's digital payments are estimated
to increase to US$ 1 trillion by 2023, backed by global technology majors boosting infrastructure as aggregators
for retail payments. *
Digital Transactions

STRATEGIES ADOPTED
Source: Ministry of External Affairs, RBI, EY Annual Report 2018
 Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure.
 KrazyBee, one of India's largest micro-lending platforms that focuses on financing students' education, has
planned expansion of its business in 11 more cities across India in FY2017-18.
 In May 2017, financial services company JM Financial Ltd. voiced plans to extend its real estate lending business
and set up an affordable housing finance unit - JM Financial Home Loans Ltd. The company has received
approval for the new unit from National Housing Bank (NHB) in November 2017.
 In insurance industry, several new and existing players have introduced innovative insurance-based products,
value add-ons and services. Few foreign companies have also entered the domain, including Tokio Marine, Aviva,
Allianz, Lombard General, AMP, New York Life, Standard Life AIG and Sun Life.
 HDFC Capital Advisors Ltd has raised US$ 550 million for its second affordable housing fund, HDFC Capital
Affordable Real Estate Fund-2 (H-CARE-2), which will invest in affordable and mid-income and residential
projects in 15 cities across India.
Innovation
 In 2017, 101 deals of Merger and Acquisition took place in various industries* of Financial Sector. The total value
of such transactions was US$ 4,608 million
 Ebix Inc, which entered India in May 2017 with its acquisition of ItzCash in May 2017, is planning to invest
additional US$ 200 million for acquisitions in newer segments in India.
Mergers and
Acquisition
 The explosion of mobile phones, uptake of technologies such as cloud computing and rising pace of convergence
and interconnectivity have led companies in the financial services industry to ramp up investment in Information
Technology (IT) to better serve their end-customers
Stepped up IT
expenditure
Expanding
geographical presence
Note: * – Includes industries – Assets Management, Capital Markets, Diversified Financial Services, Insurance, Investment Companies, NBFC, Online Financial Services, Payment
Solutions.

Financial Services
GROWTH
DRIVERS AND
OPPORTUNITIES

GROWTH DRIVERS IN FINANCIAL SECTOR
Source: NSE, News articles
Note: ^ - According to Microfinance Institution Network
 In December 2017, SEBI made an announcement regarding integration of stocks and commodities trading
on a single exchange from October 2018.
 In November 2017, The Government of India disinvested in 22 state owned companies which later formed a
part of a new ETF index, called the S&P BSE Bharat 22.
 In November 2017, the Government of India launched BHARAT-22 Exchange Traded Fund (ETF) with the
target of Rs 8,000 crore (US$ 1.24 billion) which is managed by ICICI Prudential Mutual Fund. It raised Rs
14,500 crore (US$ 2.25 billion).
Government Initiatives
 Financial sector growth can be attributed to rise in equity markets and improvement in corporate earnings.
 In FY17, individual wealth in India expanded to Rs 344 lakh crore (US$ 5,337.47 billion) from Rs 310 lakh
crore (US$ 4,620.66 billion) in FY16.
 Individual wealth in India recorded increased growth rate from 10.91 per cent in FY17 to 8.50 per cent in
FY16
Shift to Financial Asset
class
• In May 2018, total equity funding's of microfinance sector grew at the rate of 39.88 to Rs 96.31 billion (Rs
4.49 billion) in 2017-18 from Rs 68.85 billion (US$ 1.03 billion) in 2016-17.^
 The total number of mutual fund portfolios is expected to reach 133 million portfolios in 2025 from around
133 million portfolios in December 2017
Others

GROSS NATIONAL SAVINGS TO CONTINUE GROWING
AT A HEALTHY PACE
 Gross National Savings as percentage of GDP was 30.00 per cent in
2017.
 India’s HNWIs wealth is likely to expand at a CAGR of 19.7 per cent
and reach around US$ 3 trillion by 2020
 As per the Union Budget 2018-19, the recapitalisation of public
sector banks is expected to allow banks to lend additional Rs 5 lakh
crore (US$ 77.23 billion).
Visakhapatnam port traffic (million tonnes)Gross national savings as per cent of GDP
Source: IMF, Reserve Bank of India
Note: F – Forecast, Deloitte Center for Financial Services
33.00
31.60
31.00
31.60
30.60
28.90
30.00
26.00
27.00
28.00
29.00
30.00
31.00
32.00
33.00
34.00
2011 2012 2013 2014 2015 2016 2017

CONTINUED GROWTH IN EQUITIES AND INNOVATIVE
PRODUCTS
Turnover for derivatives segment (US$ billion)
Source: National Stock Exchange
1,069
1,228
1,381
1,432
1,470
1,574
1,646
1,666
1,688
1,736
1,808
1,817
1,872
1,881
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
6,418
6,539
5,806
6,339
9,225
10,254
14,750
25,599
0
5,000
10,000
15,000
20,000
25,000
30,000
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
 The Indian equity market is expanding in terms of listed companies and market cap, widening the playing field for brokerage firms. Sophisticated
products segment is growing rapidly, reflected in the steep rise in growth of derivatives trading
 With the increasing retail penetration there is immense potential to tap the untapped market. Growing financial awareness is expected to increase
the fraction of population participating in this market
 Total wealth held by individuals in unlisted equities is projected to grow at a CAGR of 19.54 per cent to reach Rs 17.64 lakh crore (US$ 273.69
billion) by FY22.^
 Private equity (PE) investments in India increased 59 per cent to US$ 24.4 billion in 2017, with average deal size of US$ 42.8 million.@
 Private equity and venture capital firms recorded investments worth US$ 7.9 billion with 180 deals during January- March 2018.
 The total number of companies listed on National Stock Exchange end of June 2018 was 1,881.
 Turnover for derivatives segment for 2017-18 was Rs 1,649.85 lakh crore (US$ 25,599 billion).
Number of listed companies - NSE
Note: * - As of June 2018, ^ - as per Karvy India Wealth Report 2017, @ - according to data provided by Venture Intelligence

WEALTH MANAGEMENT TO RIDE THE WAVE OF
RISING LIQUID ASSETS
The fraction of management services is
growing, with a current estimated level of 20
per cent HNWIs who use wealth
The HNWI population in India is estimated to
double by 2020 adding to the addressable
market of wealth management.
With a fast rising economy, the investable
wealth of HNWI segment is rising, creating a
need for wealth services.
Remittances from overseas Indians recorded
a growth of 9.9 per cent to around US$ 69
billion in 2017*
Wealth
Management
Source: World Bank – Migration and Development Brief
Note: * - World Bank’s migration and remittances report

RISING SCOPE FOR WEALTH MANAGEMENT
Source: Aranca Research, News Articles
 India is one of the fastest growing wealth management markets in the world.
 The HNWI population in India is young and therefore more receptive towards sophisticated financial products.
 India has over 3,30,400 individuals with net worth of more than US$ 1 million with assets close to US$ 8,230 billion in 2017.
 The regulatory environment for fiduciary duties in wealth management is evolving; players will benefit greatly
from quickly adopting new investor protection measures
Investor protection
 Brand building coupled with partnership based model will improve the advisory penetration. Greater focus on
transparency will speed up the process
Brand building
 Investment in required technologies, imbibing state-of-the-art best practices of advisory and creating
customised and innovative products will enable growth
Innovation

HNWI POPULATION TO DOUBLE BY 2020
Source: Deloitte Center for Financial Services, Capgemini Asia Pacific Wealth Report 2017
 HNWI population in India is expected to expand rapidly over the next seven years
 Total wealth holdings by HNWI in India is estimated to be US$ 1.5 trillion and is expected to reach US$ 3 trillion by 2020
 In Asia-Pacific, India is among the top 5 countries in terms of HNWIs
High-net-worth population and wealth in India
Year Population Wealth (US$ billion)
2010 153,000 582
2011 126,000 477
2012 153,000 589
2013 156,000 612
2014 198,000 785
2015 200,000 797
2016 219,000 877
2017 330,400 8,230

INSURANCE TO BENEFIT FROM WIDENING REACH
ACROSS SEGMENTS
 Targeted at rural segment, potentially
addressing two-thirds of Indian population
policy incentives are driving growth
 Passenger car sales in the country grew at
a YoY of 3.33 per cent in FY18, in
comparison with previous year
 Increasing number of insurance registered
for passenger cars and for construction
activities will rise with India’s infrastructure
growth plans
 Only 1 per cent population covered
currently, suggesting that the vast market
is yet to be tapped. Health insurance
accounts for 1.2 per cent of total
healthcare spend
 Demand for agricultural and livestock
insurance growing on the back of rising
awareness among rural population
Insurance
Source: YoY – Year on Year
Note: F – Forecasts, E –Estimated, Deloitte Center for Financial Services

HUGE UNTAPPED POTENTIAL AT THE ‘BOTTOM OF
THE PYRAMID
Note: MFI – Micro Finance Institutions; NGO – Non Governmental Organisation; SHG – Self Help Groups
 Two-thirds of India’s population lives in rural areas where financial services have made few inroads so far. Rural India, however, has seen steady
rise in incomes creating an increasingly significant market for financial services.
 There are several standalone networks of SHG, NGO’s and MFI’s in different parts of rural India. Cross-utilisation of these channels can facilitate
faster penetration of a wider suite of financial services in rural India.
 Increasing use of technology to reach rural India is the paradigm-shifting enabler. Internet kiosk based channels are expected to become the
bridge that connects rural India to financial services.
 Rural credit segment is a large market, which can be tapped by ensuring timely loans which are critical to
agricultural sector.
 Self Help Groups and NGOs are useful vehicles to make inroads into rural India.
Credit
 Safe investment options have a potential to tap into rural household savings.
 Some private players are coming up with innovative products like 3rd party money market mutual funds to
cater to rural investment needs.
Investments
 Agricultural, livestock and weather insurance are potentially large markets in rural India.
 Harnessing existing networks of MFIs, NGOs can speed up the process.
 Market size to reach US$ 350-400 billion by 2020.
Insurance

FAVOURABLE POLICY MEASURES AND
GOVERNMENT INITIATIVES…(1/2)
Source: Dun and Bradstreet., Media articles
 Under the Union Budget 2018-19, the government has allocated Rs 3 trillion (US$ 46.34 billion) towards the
Mudra (Micro-Units Development & Refinance Agency Ltd) Scheme.
 As per the Union Budget 2018-19, the recapitalisation of PSBs is expected to allow banks to lend additional Rs 5
lakh crore (US$ 77.23 billion).
Budgetary Measures
Note: QFI – Qualified Foreign Investors
 The Goods and Services Tax (GST) on financial services transactions like banking transactions, mutual funds,
insurance and stock market has been increased from the current 15 per cent to 18 per cent.
 The Government of India is planning to introduce a two percentage point discount in the Goods and Services Tax
(GST) on business-to-consumer (B2C) transactions made via digital payments.
Goods and Services
Tax (GST)
 In April 2018, the Government of India issued minimum FDI capital requirement of US$ 20 million for unregistered
/exempt financial entities engaged in ‘fund based activities’ and threshold of US$ 2 million for unregistered
financial entities engaged in ‘non-fund based activities’.
FDI requirement for
fund based and non
fund based financial
entities

FAVOURABLE POLICY MEASURES AND
GOVERNMENT INITIATIVES…(2/2)
 SBI and FTSE Russell, the arm of the London Stock Exchange, announced plans to jointly develop a Bond Index
for global investors to benchmark Indian bond market, against that of its competitors
 The Government of India has launched the 'Bharat 22' exchange traded fund (ETF), which will be managed by
ICICI Prudential Mutual Fund, and is looking to raise Rs 8,000 crore (US$ 1.22 billion) initially.
 The Securities and Exchange Board of India (SEBI) has allowed exchanges in India to operate in equity and
commodity segments simultaneously, starting from October 2018.
 SEBI has decided to allow strategic investors such as registered Non-Banking Financial Companies (NBFCs) and
international multilateral financial institutions to invest upto 25 per cent of the total offer size of Real Estate
Investment Trusts (REITs) and Infrastructure Investment Trusts (InvITs).
Other initiatives
 Insurance products are covered under the EEE (exempt, exempt, exempt) method of taxation. This translates to
an effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums)
every financial year
 Reduction in securities transaction tax from 0.125 per cent to 0.1 per cent on cash delivery transactions and from
0.017 per cent to 0.1 per cent on equity futures
 Indian tax authorities plan to sign a bilateral advance pricing agreement with a number of companies in Japan.
The agreement is aimed at avoiding conflicts with multinational companies over sharing of taxes between India
and the countries where these firms are based
Tax incentives
Source: Media articles

Financial Services
KEY INDUSTRY
ORGANISATIONS

INDUSTRY ORGANISATIONS
Maker Bhavan No 1, 4th Floor,
Sir V T Marg, Mumbai – 400 020
India
Phone: 91 11 22846544
E-mail: ibai@ibai.org
Insurance Brokers Association of India (IBAI)
One Indiabulls Centre,
Tower 2, Wing B, 701,
841 Senapati Bapat Marg,
Elphinstone Road, Mumbai – 400 013
India
Phone: 91 11 24210093 / 24210383
Fax: 91 11 43346712
E-mail: contact@amfiindia.com
Association of Mutual Funds in India (AMFI)
222, Ashoka Shopping Centre,
II Floor, L T Road, Near G T Hospital
Mumbai – 400 001
India
Phone: 91 11 2267 5500
Fax: 91 11 2267 5600
E-mail: info@fidcindia.com
Finance Industry Development Council (FIDC)

Financial Services
USEFUL
INFORMATION

GLOSSARY
 AUM: Assets Under Management
 BSE: Bombay Stock Exchange
 CAGR: Compound Annual Growth Rate
 FII’s: Foreign Institutional Investors
 GDP: Gross Domestic Product
 HCV: Heavy Commercial Vehicle
 HNWIs: High-Net-Worth Individuals
 IRDA: Insurance Regulatory and Development Authority
 LIC: Life Insurance Corporation
 NBFCs: Non Banking Financial Company
 NSE: National Stock Exchange
 RBI: Reserve Bank of India
 SEBI: Securities and Exchange Board of India
 US$ : US Dollar

EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.95
2005–06 44.28
2006–07 45.29
2007–08 40.24
2008–09 45.91
2009–10 47.42
2010–11 45.58
2011–12 47.95
2012–13 54.45
2013–14 60.50
2014-15 61.15
2015-16 65.46
2016-17 67.09
2017-18 64.45
Q1 2018-19 67.04
Year INR Equivalent of one US$
2005 44.11
2006 45.33
2007 41.29
2008 43.42
2009 48.35
2010 45.74
2011 46.67
2012 53.49
2013 58.63
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve Bank of India, Average for the year

DISCLAIMER
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
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of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
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Financial Services Sector Report - July 2018

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Financial Services Sector Report - July 2018