FinTech Belgium - Impact of robo-advice on wealth management - Birdee
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Birdee is launching new online savings management platforms to provide intuitive investment solutions for retail and affluent customers. Their modular platforms allow experts to provide advice via chat and integrate fully with financial institutions. Birdee aims to cross the chasm into the mainstream market by partnering with influencers and 3 financial institutions by end of 2016, and 12 institutions by 2020, addressing mass affluent customers in Belgium, France and Luxembourg with €1 trillion in savings.
FinTech Belgium - Impact of robo-advice on wealth management - Birdee
- 1. A new vision of online savings management www.birdeeinstitutional.com POWERED BY GAMBIT
- 3. Specialized in Algorithms Client profiling Investment Advisory Portfolio management Risk Management FROM GAMBIT… 8
- 4. …TO BIRDEE Specialized in intuitive investment solutions 33% HNW want digital** 75 Billion Invested in funds* THERE IS A MISSING PRODUCT Simple Liquid Interesting Return Autonomous Willingness to go to a branch * source: febelfin ** Europe. source: Forbes 10-20 % Clients below treshold in PB**
- 5. PORTFOLIO1 Solution, 2 Offers B2C Solution Experts via chat Launch : End 2016 B2B Solution Modular Fully Integrated Launched : January 2016
- 6. Target Audience Retail Mass Affluent HNW Private Banking Personal Banking Retail Banking
- 7. PORTFOLIO So…. What’s it like? Show me the money.
- 8. PORTFOLIO
- 9. PORTFOLIO Birdee is also mobile Newsfeed e.g. news about your themes, articles, … Peer Comparison Social motivation , compete with others, … Personalized Advice Recommend the customer to take action Because you are also mobile Smart Investing Automated tool that puts your excess money to work
- 11. PORTFOLIO 11 How to cross the chasm? B2B2C (Birdee Institutional) Ambassadors Influencers Customer experience rather than mass-advertising 3 FI’s by end 2016 12 FI’s by 2020 ADRESSABLE MARKET Belgium – France – Luxembourg 25 Mio Mass Affluents (25-55 years old) € 1000 Bil AuM (savings accounts) 600 + Financial Institutions By 2020: 60K clients 1 Bio AuM (0.5% of adressable market) (0.1% of adressable market)
Editor's Notes
- #9: Birdee is a fully digital, web and app, online saving management platform Available from 1000 euros, with 1% annual feed, all included. It’s totally transparent ! Speaking about transparency, the composition of every portfolio is available just one click away. Based on fully homemade portfolios and algorithms Gambit Experience SIMPLE, No financial jargon Amazing client experience, big work done on UX. You can test the platform as long as you want
- #12: We offer 2 solutions : B2B and B2C Our first targeted market is France – Belgium and Luxembourg. It represents 12 Mio mass affluents and more than 600 bank names. Regarding the B2B solution, we already have one major client in Belgium, and our objective is to have 2 more this year, and 12 partnerships with financial institutions by 2020. As far as the the B2C solution is concerned, our potential market is quite huge and we want to acquire 60 000 clients representing 1 Bio Euros, by 2020. We know that acquiring the first ones is the key. Once it will be done, we are going to focus our marketing efforts on building strong relationships with ambassadors and influential, and always stress en the quality and ease-of use of our application. A fundraising of more or less 3 millions is planned next year, and will allow us, among other things, to communicate more massively about Birdee. Moreover, we would like to develop a B2B2C distribution network, with non-financial institutions businesses, like Orange or Carrefour for instance, so that we can largely increase the client acquisition.