#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit for Purpose?
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The document presents strategies for candidate attraction through career websites, emphasizing the importance of branding, usability, and SEO. Key statistics are shared, revealing that 61% of candidates come from career sites, and various features for enhancing candidate engagement and website performance are discussed. It also includes a call to action for a free website review.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit for Purpose?
- 2. Candidate Attraction Careers Websites Agenda Careers Websites Presented by Victoria Creamer & Steven Day
- 3. Candidate Attraction Presented By Victoria Creamer Principal Consultant
- 6. Channels 14% Employee Referral 61% Career Site 12% Social Media 12% Jobs Boards 1% Other
- 7. How do they get there? 70%+
- 8. Attraction
- 9. Careers Websites Presented by Steven Day Sales Manager
- 10. Secure Responsive GDPR Google Jobs Fully Branded Third Party Jobs Feeds Social Media Job Posting Fully Updateable Blogs & Articles Embedded Media SEO Landing PageCandidate Registration Secure Candidate Portal Job Mate Integration FEATURES
- 12. Protect Your Brand! Unique Design Promote Your Ethos Engaging Content Imagery & Media Your People Integrate With Corporate Website No Templates No Pop Up Windows
- 13. SEM & SEO - Search Engine Marketing Search Engine Optimisation
- 14. Search Engine Marketing Search Engine Optimisation Optimize Images & Links Unique Meta Tags Across All Pages Quality Content & Media Regular Content Substantial content Create custom URLs Meta Tags & Descriptions Descriptions – Easy to Read & Presentable Branding – Company Name Paid Adverts
- 16. Meta Tags
- 17. Mobile Compatible Mobile Usage Accounts for Half Of Web Traffic Worldwide. Soon to be 60% & Growing.
- 18. Usability •Quick To Navigate on PC/Phones/Tablets •Filtered Job Searches •Quick Applications •Quality Content & Media
- 19. Website Content Regular content Quality content Content Management System (CMS) SEO Video Content Meta Data Custom URLs
- 20. Link Automatically to Google Jobs Launched in 2017 70% Job Seekers Start via Google Searches Updates Automatically Include Structured Job Data Local Job Searches
- 21. Branding Continuity Direct Local Searches Rank In Google Search Free Reduce HR Costs Filtered Searches Reduce Jobs Board Spend Increase Candidate Engagement
- 22. Website Analytics • Track Visitors • See Traffic Flow • Hot Spots • Search Positioning • Track Referrals • Demographics
- 23. Candidate Drop Off Avoid Pop Up Windows- Increases Candidate Drop Off
- 24. Demographics Review the Demographics of Your Careers Page
- 25. Overview Monitor Growth & Record Events
- 26. Interests Review Your Visitor Base
- 27. Referrals Monitor Where Your Traffic Originates From
- 28. Search Console Monitor Search Clicks & Impressions
- 29. Hints & Tips Create URLs to Match Search Phrases All Jobs to Have Descriptive URLs & Meta Tags Include Company Name in Meta Tags if Possible Add Search Tags to Images & Media Add Key Phrase Tags to In Page Links Add Job Title & Description to 1st Job Description Paragraph Reduce Pop Up Windows Add Unique Meta Tags to All Pages Where Possible
- 30. Thanks For Listening. Want A Free Website Review? Call us today on 0345 600 0550 Or email [email protected] Please click here to complete our Careers Website Survey