Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord
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This document discusses trends in design from Fjord, an international design consultancy. It outlines that Fjord has studios in 19 cities, 750 designers globally, and provides services across innovation strategy, experience design, and product development. The document then discusses two key trends - design from within, as corporations bring design thinking in-house, and services with manners, regarding the need for etiquette and transparency with personal data sharing. It notes challenges of changing mindsets but emphasizes communicating the value of design and learning from each other.
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“... [companies are] selling access to the real-
time flow of your daily life – your reality — in
order to directly influence and modify your
behavior for profit.
This is the gateway to a new universe of
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want to be your destination. Service vendors
who want to fix your brake pads. Shops who
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Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord
- 1. CELIA ROMANIUK & SEEMA JAIN FJORD TRENDS 2016
- 2. 2 FOUNDED IN 2001 STUDIOS IN 19 CITIES 750 OF THE BEST DESIGNERS IN THE WORLD GLOBAL INSIGHTS, GLOBAL LEARNING SERVICE DESIGN ACROSS THE GLOBE
- 3. 3 INSIGHTS FOR INNOVATION STRATEGY & BLUEPRINTS CONCEPT & EXPERIENCE DESIGN PROTOTYPES & PRODUCTS LEADING INDUSTRY MAKERS
- 4. 4 EMPLOYEE & TEAM EXPERIENCES LARGE-SCALE DESIGN DELIVERY DESIGN INSIDE INNOVATION SPACES DESIGN-LED TRANSFORMATION
- 5. FJORD TRENDS 5 10 TRENDS FOCUSING ON THE YEAR AHEAD DESIGN FROM WITHIN SERVICES WITH MANNERS
- 6. DESIGN FROM WITHIN Corporations bring design thinking in-house
- 7. 7 7 As technology becomes ever more central, an agency is not enough. “Design is so central and at the forefront of the most interesting work in digital that simply hiring it in when you need it, if you need it, is not really a good long-term game anymore,” says Fjord CEO Olof Schybergson.
- 8. 8 8 DESIGN & “DIGITAL” in THEIR DNA “But we’re not a technology company”
- 10. 10 At least 50% of our work is design-led transformation “Help us create services our customers love.” “What do our customers want and need?” “What does a customer-centered business strategy look like?”
- 11. 11 Facilities Management vs Innovation Spaces Operational thinking vs Innovation thinking Communicating vs Making Patience Patience Patience MINDSET SHIFTS
- 12. 12 Coaching & Training Buy in from senior stakeholders Working in combined teams Helping set up in- house design teams CHALLENGES
- 13. 13 Space does matterShout about it! Learn from each other OUR SUGGESTIONS Be prepared for the challenge of inertia
- 14. 14 Shout about it Educate the business. Champions and advocates are key. Take the time to communicate and advocate. h9p://www.theguardian.com/sport/live/2015/jun/05/andy-murray-novak-djokovic-french- open-2015-live
- 15. 15 Space does matter Fostering creative thinking. Showcasing work. h9p://hdwyn.com/ki9en_cat_box_cool_funny_hd-wallpaper-90110/
- 17. 17 Learn from one another This is a two-way street: designers learning from client organisations as well as vice versa. h9p://www.reed.edu/biology/professors/srenn/pages/teaching/ web_2008/dklj_site_final/adapNve.html
- 18. 18 Be prepared for inertia Challenges of legacy systems for designers and challenges or new ways of thinking for organisations
- 19. 19 Patience
- 20. SERVICES WITH MANNERS Big Data etiquette
- 21. 21 21 We are sharing more data than ever before
- 22. 22 22
- 23. 23 23
- 24. 24 24
- 25. 25 25
- 26. 26 26 We are sharing more of our data than ever before. “Sesame has promoted the consumer benefits of a good credit score… A mobile phone game designed by Sesame Credit encourages users to guess whether they have higher or lower credit scores than their friends, encouraging everyone to openly share their ratings. But few people seemed to understand that a bad score could hurt them in the future, preventing them from receiving a bank loan or signing a lease. And, even more concerning, many didn't know they were being rated by Sesame at all.”
- 27. 27 27 We are sharing more of our data than ever before. “The Chief Data Scientist of a much-admired Silicon Valley company that develops applications to improve students’ learning told me, ‘The goal of everything we do is to change people’s actual behavior at scale. When people use our app, we can capture their behaviors, identify good and bad behaviors, and develop ways to reward the good and punish the bad. We can test how actionable our cues are for them and how profitable for us’. - Soshana Zuboff
- 28. 28 28 We are sharing more of our data than ever before.
- 29. 29 29 “... [companies are] selling access to the real- time flow of your daily life – your reality — in order to directly influence and modify your behavior for profit. This is the gateway to a new universe of monetization opportunities: restaurants who want to be your destination. Service vendors who want to fix your brake pads. Shops who will lure you like the fabled Sirens.”
- 30. 54% of digital users are cautious about the information they share 30 Edward Snowden’s tips to maintain your online privacy 1. Avoid popular online consumer services like Google, Facebook, and Dropbox. 2. Encrypt your hard drive. 3. Avoid online tracking with browser plug-ins. 4. Encrypt online communications in chat and email. 5. Use Tor for online browsing.
- 32. 32 TRUST “IS MY BEHAVIOUR BEING PREDICTED?” “IS MY INFORMATION SAFE?” “IS MY BEHAVIOUR BEING CONTROLLED?”
- 34. 34 THREE OPTIONS
- 35. 35 1 IGNORE IT
- 37. 37 ASK: WHAT ARE THE IMPLICATIONS FOR YOUR USERS? DISCUSS & DRIVE: HAVE THE RIGHT CONVERSATIONS WITH CLIENTS AND PARTNERS MAKE IT REAL: DESIGN FOR LEGIBILITY & CONTROL 3 SERVICES WITH ETHICS
- 39. 39 Five Rights Baroness Beeban Kidron Under-18s should: 1. Be able to take down any content they have posted on the internet; 2. Have a right to know who is holding or profiting from their information 3. Be able to explore the internet safely 4. Have safeguards on compulsive technologies such as gaming 5. They should be educated to best know how to navigate their way online.
- 40. 40 SYSTEM DESIGN “Revealing instead of obscuring, building friction instead of hiding it” – Kevin Slavin
- 41. 41 INTERDISCIPLINARY DESIGN “enable us to come to grips with the social, political, business, and technological meaning of the changes taking place in our time.” - Shoshanna Zuboff’s bio
- 42. THANK YOU CELIA ROMANIUK SEEMA JAIN @CELIASPACE @SEEMSKJ