The document outlines a student's fashion marketing project (FMP) idea to create their own streetwear brand. Some key points:
- The brand will include shoes, tops, jumpers, and possibly trousers in a style inspired by popular streetwear brands like Supreme, Palace, and Bape.
- Research influences will include designers from those brands as well as how rappers have influenced streetwear trends. Feedback will be gathered during the 8-week production period.
- The goal is for the products to look unique through new colors, designs, and logos that stand out compared to typical streetwear. Stylish aesthetics will be prioritized through the design process.