Follow Up Like a Sales Jedi
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The document outlines effective follow-up strategies for sales professionals, emphasizing the importance of timing, personalization, and persistence. It suggests that leads should be contacted immediately and multiple times, with specific recommendations for follow-up days and times. Additionally, it introduces tools like Contactually and MyDocket to enhance follow-up efficiency and tracking.
Follow Up Like a Sales Jedi
- 1. How to follow up like a Sales Jedi
- 2. Why are we here? • Most sales professionals are following up on leads on the wrong day, time, content and no tracking tools. • RESULT: • Sales Reps are wasting time on their current Follow Ups • Marketing Teams are not receiving full potential of their lead spend Follow up the Hookeepa way!
- 3. Follow Up Best Practice LeadResponseManagement.org & Forbes.com findings: • Wednesday’s and Thursdays are the best days to F/U • Best times: 8-9am and 4-6pm • Contact a lead immediately • The odds of contacting a lead in the first 5 minutes are 100x higher versus 30 minutes • Contact lead persistently • Most reps only contact a lead average 1.3 times • Average contacts required to convert: 8 times
- 4. What about F/U Content? • Stay away from follow up templates • Make it personal to their business and request • If they ask about ecommerce services, tweak the content about “your request for our commerce services” and an appropriate case study • Do not write a novel. Clients do not have the time to read in paragraph form. Your email will get deleted. • You are there to help them given your past performance and unique value. • “We can help you increase revenue with our best practice approach to ecommerce services. Please provide some days and times to discuss further. Visit our Website/Read our Whitepaper (insert link)”
- 5. Tools to succeed • CRM is ok, but does not offer best practice approach to follow ups • We recommend these two tools to follow up like a Sales Jedi: • Contactually.com • Email plugin to classify leads into “buckets”, for example Hot, Warm, Cold buckets. • Write rules for each bucket, eg. F/U with Hot Lead every 4 days • Dashboard to quickly F/U with your appropriate leads • MyDocket.com • Email Plugin to track when your clients open your emails or documents • Set Reminders for follow ups • Email notification when a client opens your Whitepaper
- 6. Contact Info • Contact us: [email protected] • Visit us: www.hookeepa.com • Twitter: twitter.com/hookeepa Sales and CRM Best Practices