Ford Toledo Prs Aeffective Online Spokesperson Scott Monty
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The document outlines key strategies for being an effective online spokesperson, emphasizing the importance of senior leadership support and early legal involvement. It suggests adopting a branded, personal, or blended approach while noting that results take time and involve collective effort. Additionally, it provides guidelines for engagement, including listening actively, replying respectfully, and maintaining a human touch.
Ford Toledo Prs Aeffective Online Spokesperson Scott Monty
- 1. How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
- 2. Who am I?
- 6. Why Ford?
- 9. Getting Started Have the support of senior leadership Bring Legal in early & often Establish your approach – branded, personal or blended Remind people that results are not instantaneous It’s more than one person’s job
- 10. Have the support of senior leadership
- 11. Bring Legal in early & often
- 13. Establish your approach – branded, personal or blended
- 15. Remind people that results are not instantaneous
- 16. It’s more than one person’s job
- 17. Know where to get involved
- 18. Know when to get involved
- 19. People will start to notice.
- 23. Guidelines : Listen first Listen some more Reply in context Be respectful Have resources at the ready You're always on the record Be human Have a sense of humor Don't take it personally
- 24. b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
- 25. How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty
Editor's Notes
- #23: It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.