Forget What You THINK You Know about Public Realtions....It's a Whole New World - IMS Saint Louis - December 2009
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The document discusses the evolving landscape of public relations, emphasizing the shift of power from traditional media to individuals and the importance of an integrated communication strategy. It highlights the necessity for organizations to adapt to social technologies that demand engagement and responsive communication. Additionally, the report underscores the significance of multimedia in press releases to increase engagement and the need for regular, concise updates for effective public relations.
Forget What You THINK You Know about Public Realtions....It's a Whole New World - IMS Saint Louis - December 2009
- 1. THINKForget what youyou know aboutPublicRelations
- 2. It’s a WholeNew World
- 3. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoff
- 4. “In a downturn, aggressive PR and Communications strategy is key. “Doug Leone, , General Partner, Sequoia Capital, 10/9/08http://blog.weatherby.net/2008/10/a-ceos-sequoia.html
- 5. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 8. “Technology is shifting the power away from the editors, the publishers, the establishment, themedia elite. Now it’s the peoplewho are in control.”Rupert Murdoch, Global Media EntrepreneurRupert Murdoch
- 9. Feel LikeYou Are Trying to ConvinceThese Guys?
- 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 11. 86,800Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 12. Influencershttp://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 16. 90% of women had never seen the ad
- 17. 45% said they liked it
- 18. 41% had no feelings about it
- 19. 15% didn’t like it
- 20. 8% said it negatively affected their feelings of the brand
- 21. 32% who said it made them like the brand moreCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 22. Customer RelationsISPublic RelationsPhoto credit: http://www.flickr.com/photos/alexharries/1297298843/
- 23. “The people in charge of talking are in the marketing department. The people in charge of listening are in theresearchor service or sales department.They hardly ever talk to each other, let alone have full-duplex conversations with customers.”This won't fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, you'll be tempted to talk. It's a full-duplex channel thatbefuddles one-way marketers.”Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
- 24. Old SchoolMichael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoffNew SchoolTwitter Event Hashtag: #prncl
- 25. MarketingPublic Relations??Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 26. Mainstream Media PickupBlogs / Twitter / Online PubsImmediate Online PickupWeekly Trade PubsMonthly TradesQuarterly Pubs / JournalsSearch Share Blog Release Goes OutThe Long Tail of Public RelationsPress ReleaseConversationCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 27. HeadTraditional MediaReachOnline MediaSEARCHTail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 28. HeadTraditional MediaReaching BillionsReachMILLIONSOnline MediaSEARCHTail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 29. The Long Tail of Public Relations Over Six MonthsAmount of CoverageWhat Needs to happen today – Shorter Releases on a more regular basisThe Current Average – 1 Release every 2 monthsTime From OriginationCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 30. The Traditional NewsWireCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 32. The Newswire Today – 2009 & Beyond!PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distributionDistribution via satellite, internet, e-mail and RSS.Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchasesUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
- 33. PULLPhoto credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 34. The Power of PUSH&PULLPhoto credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 35. Principles to Communicating Your Message TodayMake your contentAccessible
- 36. Make your contentEasy To View
- 37. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 39. Social Media is NOTa Campaign. It’s a strategyto build Relationships
- 41. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 42. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 43. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 49. Using multimedia in your releases increases journalist and public engagement by 35%.According to internal sample research comparing press releases that contain multimedia with those that do not.
- 51. Digital Asset OptimizationCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 52. Digital Asset OptimizationCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 54. EngagementThe 3 I’s of EngagementInteraction – The actions a person takes while present at those touch points
- 55. Intimacy– The affection a person holds for a brand
- 56. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 59. Listen
- 61. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 62. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 63. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 64. Metrics & Measurement / AnalysisPR Newswire Social Media MetricsCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 65. WeALLneedtoBecome‘ersDataCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 70. PR Newswire Social Media Metrics
- 72. Posted The Video 5 Hours after first Blog Post
- 73. Later Posted 9 Different Camera Angles
- 77. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoff
Editor's Notes
- #2: PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
- #34: According to internal sample research comparing press releases that contain multimedia with those that do not