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Making an API Developers
          Love 	
          By Frank Denbow
          @frankdenbow




Thursday, October 27, 2011
Who I Am	
               Developer, Carnegie
               Mellon
               Picsicle iOS App
               StartupThreads
               Startup Weekend,
               Startup Digest
               15+ hackathons



Thursday, October 27, 2011
Why An API Matters

               Developer community can bring
                     Creativity
                     New Markets
                     Evangelists




Thursday, October 27, 2011
Netflix: 20 Billion API calls/month
          http://techblog.netflix.com/2011/02/redesigning-
          netflix-api.html
Thursday, October 27, 2011
Twitter: 75% of calls in API
          Developer community vital to the reach
          http://blog.programmableweb.com/2010/04/15/
Thursday, October 27, 2011
High Level Topics	

               Solve Developer Pain
               Incentives
               Commitment
               Reliability




Thursday, October 27, 2011
Solve Developer Pain
          Helping developers build things faster, better

Thursday, October 27, 2011
Thursday, October 27, 2011
Example: CelebrityTwin.me
          Face.com: Facial recognition API, used in
          CelebrityTwin.me
Thursday, October 27, 2011
Example: CelebrityTwin.me
          Face.com: Facial recognition API, used in
          CelebrityTwin.me
Thursday, October 27, 2011
66% Facial Similarity




          Example: CelebrityTwin.me
          Face.com: Facial recognition API, used in
          CelebrityTwin.me
Thursday, October 27, 2011
Incentives
          Are your business goals in line with the
          developer’s?
Thursday, October 27, 2011
Commitment
          Is your API a high priority? Can I count on you to
          maintain and support the API as needed?
Thursday, October 27, 2011
Reliable
          Can I count on your API to be available at all
          times?
Thursday, October 27, 2011
Granular Topics of Interest	

               Simplicity
               Standards (JSON,
               REST)
               Documentation
               Support




Thursday, October 27, 2011
Simple
          Easy to understand, predictable resources,
          speed to hello world
Thursday, October 27, 2011
Example: Foursquare
          Predictable endpoints, versioning

Thursday, October 27, 2011
Standards
          Use common standards to make adoption easier
          and consistent. REST, JSON
Thursday, October 27, 2011
Documentation
          Example Code, API Explorer (Mashery), Multiple
          Languages
Thursday, October 27, 2011
Example: Mashery Explorer
Thursday, October 27, 2011
Documentation: Stripe

               Payments API
               Code samples in
               multiple languages
               Copiable sample code
               Supplement with live
               chat



Thursday, October 27, 2011
Example: Stripe
          Get started page has copiable code

Thursday, October 27, 2011
Example: Stripe
          Code in multiple languages

Thursday, October 27, 2011
Support
          Be available whenever you are needed

Thursday, October 27, 2011
Support Example: Twilio


               SMS and Telephony
               API
               Weekend Support
               Fulltime Evangelists




Thursday, October 27, 2011
Thanks!
          @frankdenbow




Thursday, October 27, 2011
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Frank Denbow, Startup Threads

  • 1. Making an API Developers Love By Frank Denbow @frankdenbow Thursday, October 27, 2011
  • 2. Who I Am Developer, Carnegie Mellon Picsicle iOS App StartupThreads Startup Weekend, Startup Digest 15+ hackathons Thursday, October 27, 2011
  • 3. Why An API Matters Developer community can bring Creativity New Markets Evangelists Thursday, October 27, 2011
  • 4. Netflix: 20 Billion API calls/month http://techblog.netflix.com/2011/02/redesigning- netflix-api.html Thursday, October 27, 2011
  • 5. Twitter: 75% of calls in API Developer community vital to the reach http://blog.programmableweb.com/2010/04/15/ Thursday, October 27, 2011
  • 6. High Level Topics Solve Developer Pain Incentives Commitment Reliability Thursday, October 27, 2011
  • 7. Solve Developer Pain Helping developers build things faster, better Thursday, October 27, 2011
  • 9. Example: CelebrityTwin.me Face.com: Facial recognition API, used in CelebrityTwin.me Thursday, October 27, 2011
  • 10. Example: CelebrityTwin.me Face.com: Facial recognition API, used in CelebrityTwin.me Thursday, October 27, 2011
  • 11. 66% Facial Similarity Example: CelebrityTwin.me Face.com: Facial recognition API, used in CelebrityTwin.me Thursday, October 27, 2011
  • 12. Incentives Are your business goals in line with the developer’s? Thursday, October 27, 2011
  • 13. Commitment Is your API a high priority? Can I count on you to maintain and support the API as needed? Thursday, October 27, 2011
  • 14. Reliable Can I count on your API to be available at all times? Thursday, October 27, 2011
  • 15. Granular Topics of Interest Simplicity Standards (JSON, REST) Documentation Support Thursday, October 27, 2011
  • 16. Simple Easy to understand, predictable resources, speed to hello world Thursday, October 27, 2011
  • 17. Example: Foursquare Predictable endpoints, versioning Thursday, October 27, 2011
  • 18. Standards Use common standards to make adoption easier and consistent. REST, JSON Thursday, October 27, 2011
  • 19. Documentation Example Code, API Explorer (Mashery), Multiple Languages Thursday, October 27, 2011
  • 21. Documentation: Stripe Payments API Code samples in multiple languages Copiable sample code Supplement with live chat Thursday, October 27, 2011
  • 22. Example: Stripe Get started page has copiable code Thursday, October 27, 2011
  • 23. Example: Stripe Code in multiple languages Thursday, October 27, 2011
  • 24. Support Be available whenever you are needed Thursday, October 27, 2011
  • 25. Support Example: Twilio SMS and Telephony API Weekend Support Fulltime Evangelists Thursday, October 27, 2011
  • 26. Thanks! @frankdenbow Thursday, October 27, 2011